# Carlene Bruton (O'Keefe) > Staff UX/Product Designer | Cross-Platform UX • Mobile, Web, TV | Emmy-Winning Interactive Leader Location: Livermore, California, United States Profile: https://flows.cv/carlene As a staff UX/Product Designer with over 13 years of experience, I bring deep expertise in crafting cross-platform, player-focused experiences for games and interactive media. From mobile to TV and web, I’ve led the end-to-end design of social and gameplay systems that drive engagement, foster community, and deliver business impact. My work spans high-profile titles like DC Heroes United and Silent Hill: Ascension, where I’ve contributed to Emmy-winning innovations in interactive storytelling. At Pocket Gems and Genvid, I led the design of mobile games, creating player-first UX systems, social interaction mechanics, FTUEs, monetization flows, and live ops features using tools like Figma and Unity. I thrive at the intersection of product strategy, design systems, and behavioral psychology—delivering scalable solutions that balance technical constraints with delightful design. Whether mentoring design teams, building shared vision with product, or testing social mechanics that connect millions of users, I’m passionate about making games a more engaging, inclusive, and connected space. BS in Electrical Engineering and Computer Sciences from University of California Berkeley. Design: Figma, Illustrator, Photoshop, Axure, Sketch Prototyping: Figma, Proto.io Game Engines: Unreal, Unity Languages: HTML/CSS Portfolio available upon request. ## Work Experience ### Senior UX Designer @ Genvid Holdings Inc. Jan 2022 – Jan 2025 DC Heroes United (mobile) Silent Hill Ascension (mobile & PC) ### Staff UX Designer @ Pocket Gems Jan 2020 – Jan 2022 Led UX on the mobile game Adventure Chef, a merge 3 exploration game, increasing D1 retention by 5% to achieve 35% D1 which enabled the team to move into pre-production. Conducted user testing to identify key usability and understandability issues, leading to iterative improvements that consistently boosted retention. Managed weekly UI/UX team meetings and mentored designers, facilitating design critiques, brainstorming sessions, and trend discussions to improve team collaboration and increase design maturity across the organization. ### Senior UX Designer @ Pocket Gems Jan 2019 – Jan 2020 Led end-to-end design process on an unreleased mobile 4X game prototype, delivering wireframes, flows, and prototypes as well as implementing UI in Unreal. Conducted in-depth user testing to determine final control scheme and HUD designs, leading to the team and company moving forward with confidence. Contributed to UX on the mobile game War Dragons. ### UX Designer @ Pocket Gems Jan 2018 – Jan 2019 Led UX design process on an unreleased mobile RPG game prototype, delivering wireframes, flows, and prototypes as well as implementing UI in Unity. ### UX Designer @ HARMAN International Jan 2015 – Jan 2018 Led the full UX design process to create intuitive experiences across various platforms (mobile, PC, wearable, automotive) for top-tier clients in the consumer electronics, automotive, and IOT industries, including: Harman, Acura, Mazda, Ford, and Rinspeed. Delivered impactful designs that led to repeat business from several clients, establishing long-term relationships and ongoing project opportunities Engaged with clients at the pre-sales stage to demonstrate Litehouse’s value through discovery workshops, pre-sales prototypes, and presentations, successfully securing multiple contracts. Projects: *Harman Dual-Screen Cluster and Head Unit: Re-designing one of the current Harman single-screen HMIs into a dual-screen HMI, while also improving the layouts and usability. *Rinspeed SNAP: A future car concept for CES 2018. *Harman 2021 Car Concept: A concept for the best user-friendly HMI experience in a vehicle within the next 5 years. *Harman Car Companion Mobile App: A mobile application for consumers to use as a companion app to their vehicle. Android and iOS. *Rinspeed Oasis: A future car concept for CES 2017. *Automotive Head Unit: Updates to an automotive client's headunit design. *Automotive Companion Mobile App: A mobile application proposal for an automotive client next-gen companion app solution. *Harman IOT Smart Building App V2: A an updated version of the previous' year CES demo, this time showing off how the IOT devices can be used in retail store monitoring. *Harman IOT Smart Building App: A demo application for CES 2016 to show off Harman technologies related to the IOT space. ### UI/UX Designer @ Gaia Interactive Jan 2015 – Jan 2015 Contributed to the end-to-end design process on the mobile app Unravel on a smaller team within Gaia, optimizing the experience for native Android and iOS applications Led user testing initiatives to uncover key insights and drive improvements. ### UX Designer @ Rumble Jan 2014 – Jan 2015 UX designer for Nightmare Guardians, a mobile game. Also some ux/ui work on Kingsroad mobile. ### UX Designer @ Vertigo Software Jan 2012 – Jan 2014 | Richmond, CA Projects: * NBCU (USA, Syfy, Telemundo, CNBC, Bravo) TV streaming apps for Windows 8, Windows Phone 8 and Xbox One platforms * Adding features to Golf Channel Mobile (iOS and Android) and Golf Channel Academy (iOS) * KEXP iPad and iPhone Apps ### Research and Development Analysis/Design Intern @ Aaron Marcus and Associates Jan 2011 – Jan 2011 | Berkeley, CA Worked on two mobile application projects (The Money Machine and The Memory Machine), both involving: market research, competitive analysis, creating personas and user scenarios, designing information architectures, icons, wireframes, Balsamiq sketches, and mobile and web screens. Also built a click-through prototype of the Android designs using Java and the Android SDK. *The Money Machine won the IID Awards for 2011 in the Financial sector http://iiidaward.net/?pg=2&ft=&PHPSESSID=6f7e5100a9defcd495e4476629808d95#831 ## Education ### Bachelor of Science (BS) in Electrical Engineering and Computer Sciences University of California, Berkeley ## Contact & Social - LinkedIn: https://linkedin.com/in/carleneo --- Source: https://flows.cv/carlene JSON Resume: https://flows.cv/carlene/resume.json Last updated: 2026-04-13