# Carl Nolting

> Product Designer / Director

Location: San Francisco, California, United States
Profile: https://flows.cv/carlnolting

I'm an innovative Product Designer / Director with a laser focused eye for crafting seamless user experiences and visually stunning interfaces. Based in the heart of the Bay Area's thriving tech scene, I collaborate with cross-functional teams to transform complex challenges into intuitive and delightful solutions. With a unique blend of creativity and technical expertise, I strive to create products that not only meet user needs but also exceed expectations.

My design philosophy revolves around the user. I firmly believe in putting the end-user at the center of everything I create. By empathizing with their needs, behaviors, and pain points, I can uncover valuable insights that drive user-centric design decisions. My approach combines user research, data analysis, and iterative prototyping to ensure that the final product is not just aesthetically appealing but also functional and intuitive.

carlnolting.com

## Work Experience
### Design Director & Product Designer @ Carl Nolting
Jan 1999 – Jan 2026 | San Francisco, CA
Non-Stop Bay Area Design Problem Solver.

I design across multiple devices and omni-channel work flows. I collaborate closely with product managers, engineers, designers and stakeholders to achieve a harmonious balance between innovation, feasibility, and business objectives within a shared vision of user-centric design products.

Innovation Highlights
• Amazon Lab 126 / Seller Central / Prime Video / Music
• Samsung Design Innovation Center
• Comcast Silicon Valley Innovation Center

Startup Highlights
• Next Issue Media sold to Apple News+ 
• Here Maps sold to German Automakers
• Current TV sold to Al Jazeera Media

eCommerce Highlights
• Amazon
• Apple
• Disney
• Levi's
• Walmart

Current Collaborations: 
LabAMI (Artificial Music Intelligence)
Founding Designer Role building AI-powered tools to help music students and teachers thrive together.

Anime Universe
Principle Designer Role re-building from the ground up. Anime Universe exists to create a new kind of cultural infrastructure—one where creators lead, communities own, and stories are shaped by those who live them.

### Sr. Interaction Designer @ Disney Store
Jan 2025 – Jan 2026 | Remote from SF, CA
Working with the Brand Creative Team on NDA Design projects during the Holiday rush. 🔮Assignment Complete.
• Contract Design Role during the Holiday Season creating Banners, Ads and Email Templates
• Tasked with adding some “Magic” to the Disney Store Online experience
• POC - Proof of Concept Prototype adding micro-interactions to Payment Flows
• Reducing the number of clicks with “Quick Shop” Purchase Flows
• Designing new re-usable components for the Design System and Internal Tools
• Pitch Deck and Prototype that was approved for Development

### Sr. Product Designer @ T-Mobile
Jan 2024 – Jan 2025 | San Francisco, California, United States
Design System update: Magenta & Metro

Remote contract work while their Lead Designer was on Maternity Leave and others were on vacation or moving. I tended to the design garden by filling in the gaps, plugging holes, updating components and refining user flows until the team returned. Everything changes while you're on vacation... in this case, a new Design System. Assignment complete and looking for my next design role. 

• Bring Your Own Phone flows focused on getting users to switch from expensive plans

### User Experience Designer V @ Amazon Music
Jan 2024 – Jan 2024 | San Francisco, California, United States
I spent a summer in San Francisco collaborating and rebuilding the Amazon Music and Podcast Design System to work in React and React Native.
 
• UX design lead across a range of platforms that touch numerous aspects of the Amazon Music experience
• Worked from high-level requirements to gather all relevant information to guide design direction
• Quickly iterated on multiple design explorations to arrive at a simple, but robust solution
• Accounting for complex requirements to seamlessly blend Music and Podcasts design components
• Collaborated with cross-functional teams to align Music and Podcast content

### Senior Product Designer @ BODi
Jan 2023 – Jan 2023 | Remote
A month-long remote Design Workshop for updating the rebrand of Team Beach Body to BODi. I participated in brainstorms and Figma Design Concepts introducing ADA complaint design options and subscription based UX strategies for Fitness Coaches, Video Workouts, Goal Tracking, along with Health and Wellness Supplements. 

• Changing the legacy fitness and diet playbook based on self-criticism to modern wellness
• Realigning fresh perspectives within a new Design System to create impactful Health Esteem solutions 
• Competitive Analysis that outlined Health & Wellness trends within a subscription-based model

### Sr. UX Designer @ Pace
Jan 2023 – Jan 2023 | San Francisco, California, United States
I attended a remote Design Workshop for Pace Design Agency to participate in FigJam brainstorms and Figma Design Concepts for their clients on the East Coast. 

• Driving innovation through active participation in design workshops
• Leveraging diverse perspectives to create impactful solutions 
• Competitive Analysis that identified untapped opportunities

### Sr. Product Designer @ Visa
Jan 2023 – Jan 2023 | San Francisco, California, United States
I was invited to attend an onsite Design Workshop at the Visa San Francisco Innovation Center called the Visa Garage to participate in various problem solving exercises. I collaborated with a team of designers, researchers, and product managers to brainstorm and design new fintech features and payment concepts.

By attending cross-functional team design workshops, I have honed my ability to ideate, prototype, and refine concepts in tandem with experts from various disciplines.

• Expertise in user-centered design, UX research, and prototyping
• Strong problem-solving and analytical skills
• Inspirational presentation of workshop results to the team

### Senior User Experience Designer @ Prime Video & Amazon Studios
Jan 2022 – Jan 2022 | Remote
The design process involved cross-functional collaboration between software engineers, project managers, content strategists, designers, and data scientists. The team meticulously designed and refined the user interface to ensure an intuitive and delightful streaming experience.

The platform's investment in original content resulted in several critically acclaimed series, elevating Amazon's reputation as a destination for high-quality entertainment on all devices.

• Collaboration with Amazon Prime Video on the PV Core Tech team
• UX/UI Design work on a new Design System with Amazon Prime Video
• Localization initiatives with UK and India’s Bollywood market

### Senior User Experience Designer V @ Amazon
Jan 2021 – Jan 2022 | Remote
Amazon Seller Central had been using their legacy design system for several years, but it became apparent that it needed a major overhaul to address various pain points and meet the evolving needs of their user base. 

The first step was a thorough evaluation of the existing design system. The design team conducted internal surveys, gathered feedback from developers, and analyzed user feedback to identify areas that needed improvement.

Based on user feedback and internal testing, the design system underwent several iterations to address any issues and refine its components.

As a result of this successful redesign, Amazon Seller Central experienced significant benefits, including improved design consistency, faster design-to-development workflows, enhanced user experiences, and higher developer productivity. The new design system is now an integral part of the organization's product development process, fostering collaboration and innovation across teams.

• I collaborated with the Paragon PSAS / SPS-UX teams
• Creation of a new Internal Design System for Amazon Seller Central and Chime
• UI/UX Prototyping and Testing

### Senior User Experience Designer @ Critical Mass
Jan 2021 – Jan 2021 | San Francisco Bay Area
NDA Design work.

• UX/UI Design for a variety of eCommerce and Fintech Clients
• Figma based remote Design work included Layout and Design Systems
• UX Workshops with Clients exploring “What If” scenarios

### Senior User Experience Designer @ Levi Strauss & Co.
Jan 2020 – Jan 2021 | San Francisco, California, United States
NDA type Design work for Levi's eCommerce.

• Holiday work for COVID related Mobile and Browser Designs
• CX Omni-Channel Pilot launched at the Levi's Next-Gen Store
• Self-Checkout & Contactless Returns on iOS and Android
• Expansion and Localization initiatives with UK

### UX Director / Sr. Product Designer @ Samsung Electronics America
Jan 2017 – Jan 2019 | San Francisco, CA
The teams at SDIC and SDA set out to simplify the Samsung UX and reconnect with the Voice of Millennials. The products that successfully launched during the rethinking of Samsung Gear transformed into the Galaxy Fit & Buds at nearly half the weight of the previous version with a focus on women's health and millennial lifestyles.

I worked with the Samsung Design Innovation Center in SF to co-create UX Storyboards, Presentation Decks & Prototypes for User Interviews and Internal reviews. This process revealed a need to create a new CX experience store in Palo Alto, CA. 

• Full Time role as UX Director and hands on work as Sr. Product Designer
• UX/UI Design / Visual Layout / Rapid Prototypes / Storyboards
• Created Future Design Concepts for SDA an SDIC
• Released Products include Galaxy Fit and Galaxy Buds
• CX Omni-Channel experience store in Palo Alto, CA

### Sr. Product Designer @ Walmart eCommerce
Jan 2017 – Jan 2017 | San Bruno, California
Senior Product Designer on the Re-Design of Walmart.com in 2017 that increased revenue by 40% in 2018.

• Intensive 8-week NDA design contract with the Walmart eCommerce website
• Design System Re-Design UX/UI Design / Visual Layout / Rapid Prototypes
• Created Design concepts for Home, Fanatics Sports, Fashion & Re-Order UX

### Sr. Art Director @ Extractable
Jan 2017 – Jan 2017 | San Francisco, California, United States
• Intensive 8-week NDA design contract with a Fintech and Healthcare Agency
• UX/UI Design / Visual Layout / Motion Graphics / Rapid Prototypes
• Concepts for Chatbots, Navigation Flows and Brand Integration Campaigns

### Sr. Mobile Visual Designer @ Amazon Lab126
Jan 2017 – Jan 2017 | Cupertino, California
• Intensive 8-week NDA design contract with a talented team at Amazon
• UX/UI Mobile comps / Visual Layout / Rapid Prototypes
• Amazon Lab 126 Access
• A collaboration with AWS and Alexa teams

### Sr. Art Director @ Level Studios
Jan 2016 – Jan 2017 | San Francisco Bay Area
As a Sr. Interactive Art Director, I collaborated alongside both Level and Apple teams to create new typography layouts for the Retail Website, Direct Marketing Surveys (for national and international users), and iTunes Purchase History eCommerce concepts.

I also Worked with other Clients in collaboration with Sapient and Razorfish under the Publicis Groupe.

• Onsite and offsite for an E-commerce retail site at Apple 
• Interactive Web and iOS Apps launched

### Sr. UX/UI Visual Designer @ HERE, a Nokia company
Jan 2015 – Jan 2016 | Berkeley, California
The Here Maps team hired me on contract to collaborate with the Berkeley office to work on various mapping NDA concepts. This experience gave me personal insight and understanding on how algorithms can make it possible to have fun shared experiences online and in person. I helped create iOS mobile prototypes in Test Flight that integrated Here’s algorithms for predictive and historical traffic and translated them into visual displays to help people get to their event destinations in the smoothest and safest way possible.

• Sr. Designer on Test Flight prototypes for internal A/B Usability Testing
• Responsible for UX Wireframe Concepts, Visual Design Guidelines
• Native Mobile and Responsive Design System

### Sr. UX/UI Designer @ Comcast Silicon Valley Innovation Center
Jan 2015 – Jan 2015 | Sunnyvale, CA
The Xfinity Comcast Innovation team in Sunnyvale hired me on a contract to develop an Android based remote control UI for Smart TVs. The team worked in a fast-paced agile environment to create a working prototype called the Samsung PX that integrated with the Xfinity X1.

• Sr. Designer for remote control prototype on Android for Execs to review 
• Responsible for Wireframe Concepts, Design Specs and Mobile Assets

### Visual Designer @ Google
Jan 2015 – Jan 2015 | Googleplex
The Google Ads team hired me on contract to audit the existing templates and update the designs to flow with the Material Design Cards guidelines. The Material Design Specs were transposed to fit within the Google Ads engineering requirements. The grid works across all devices.

• Intensive 8-week contract onsite at the Googleplex
• I worked a Visual Designer alongside the Google Ads team
• Responsible for Design Iterations, templates and Image Assets

### Sr. UX/UI Designer @ Next Issue Media
Jan 2014 – Jan 2015 | Menlo Park
KKR invested in Next Issue Media's Platform to provide one subscription model for popular magazines and rebranded as Texture achieving over 240,000 subscribers which was then acquired by Apple News+ boosting up to 85M monthly users.

• Presentations and Prototypes that raised $50 Million in funding
• Design concepts for new UX and Visual flows on mobile and tablet 
• Persona Prototypes for Usability Testing directed at current fan base
• eCommerce Credit Card flows created for transactions

### Sr. UX/UI Visual Designer @ Verizon
Jan 2014 – Jan 2014 | Palo Alto
I was brought into Verizon's newly formed Innovation team in Palo Alto to help brainstorm and conceptualize new UX and Visual flows for mobile apps to run responsively on multiple devices and screens. Weekly sprints were assigned to generate as many ideas as possible. This included but not limited to Location Based Services, Geo-Fencing, E-Commerce Credit Card Transactions with the fewest possible clicks and much more. I've also collaborated with the East Coast office on the Internal Demo Portals to formally showcase the work being created. 

• Realtime Data Viz Dashboard within a CMS template
• Created Demo Portal Portfolios for Executive product reviews
• Designed Mobile prototypes for Usability Testing
• eCommerce Credit Card flows for one tap pay transactions

### Lead UX / UI Designer @ Glassdoor
Jan 2013 – Jan 2013 | Sausalito
Creating UI/UX Responsive Design layouts for Job Listings under various NDAs.

• Intensive 8 week contract onsite in Sausalito
• UX/UI Wireframes 
• Creating a Unified Design System
• Rapid Prototypes with Responsive Design Grids 
• Visual Layout for CMS

### Art Director @ Giant Creative Strategy
Jan 2013 – Jan 2013 | San Francisco
Creating UI/UX Responsive Design layouts for Health Care Clients under various NDAs.

• Intensive 12 week contract onsite in San Francisco
• UX/UI Wireframes 
• Mobile/Tablet Design 
• Email layout 
• HTML/CSS Layout

### Sr. Interactive Designer @ BiteSize TV / Mevio
Jan 2012 – Jan 2013 | San Francisco Bay Area
Mevio rebranded to Bite Size TV and operated its own state-of-the-art studio in the heart of Hollywood at the corner of Hollywood and Vine, with satellite studios in New York, Miami and London. The technology and business center was located in the epicenter of San Francisco’s Multimedia Gulch.

• Created prototypes for Executive and Investor reviews
• Lead the design team to create brand identities and guidelines
• Presented the design teams work directly to the CEO
• Design System Redesign from Mevio to Bite Size TV 
• User Interface design bridging 6 networks, shows and episodes
• Photo Illustrations and logo concepts for networks and social media
• Rapid Prototypes for testing usability
• CSS layout using CODA and Less CSS

### Sr. Interactive/Animation Designer @ Kazaana
Jan 2011 – Jan 2012 | Menlo Park
At Pixy Kids/Kazaana I had a Lead Interactive/Animation Designer role in creating a site that allowed kids to upload their photos, artwork, and videos projects to their very own website which can only be viewed by friends of an approved “Safe List” shared with their parents.

I led the Design team and collaborated with Gamification experts to create UX flows for children earn virtual currency through various activities on the site which gives them the ability to purchase digital items including stock pix to put in their projects, various 3-D character avatars and exclusive background designs.

• Created prototypes for Executive and Investor reviews
• Lead the design team to create brand identities and guidelines
• Presented the design teams work directly to the CEO

### Instructor @ Academy of Art University
Jan 2002 – Jan 2012 | San Francisco, California, United States
I taught various On Campus New Media classes at the Academy of Art in San Francisco both in Undergrad and Master Graduate programs including Web Design, Cinema 4D, After Effects, Typography, Honors Classes, and Independent Study.

• Strong presentation skills and the ability to facilitate discussions
• Developed and taught On Campus Undergraduate and Graduate classes
• Created online curriculums for New Media Undergraduate studies

### Sr. User Interface Designer @ Hewlett-Packard - Snapfish.com
Jan 2007 – Jan 2011 | San Francisco Bay Area
This role blended my design background, UI experience and coding skills to help test and develop with various teams on Photo Products and Photo Management. I worked with Engineers to integrate Interface Design elements and CSS. The Digital Asset Management system featured Share, Tag me and Create Projects.

• Product launched successfully to 75 million customers in 20 countries
• Created low to high-fidelity Prototypes for User Testing
• A Horizontal Lead across teams for best design practices
• Modified and maintained User Interface Designs

### Motion Graphics Designer @ Current TV
Jan 2006 – Jan 2006
Intensive 16 week contract for the Yahoo/Current TV Network

• TV spot animations 
• Broadcast and Website animations 
• Opens, Buckets, Lower 3rds

### Design Lead @ Oracle
Jan 2005 – Jan 2006 | Redwood Shores, CA
• Designed Rich Media Banner Ads for Creative Marketing
• Created Visual and Interaction Design solutions
• Increased click rates to specific marketing pages to drive revenue

### Lead Designer @ Red Eye Digital Media / Idea Integration
Jan 1999 – Jan 2001 | San Francisco, California, United States
• Developed visually compelling and dynamic web interfaces
• Refined my expert eye for detail and consistency
• Increased multi-tasking skills and attention to detail
• Worked with multiple projects with speedy turnaround times
• Explored and Created UI Design for hand held Compaq devices

### Interface Designer @ The National Center for Supercomputing Applications
Jan 1997 – Jan 1998
• Designing web sites
• UI designer
• Photographic illustrations


## Education
### BFA in Graphic Design and Photography
University of Illinois Urbana-Champaign


## Contact & Social
- LinkedIn: https://linkedin.com/in/carlnolting
- Portfolio: http://www.carlnolting.com

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Source: https://flows.cv/carlnolting
JSON Resume: https://flows.cv/carlnolting/resume.json
Last updated: 2026-04-13