Spearheading design for Dutch's electronic medical record (EMR) system, used by veterinarians nationwide. I lead initiatives to streamline clinical workflows, improve SOAP note usability, and enhance treatment plan recommendations through thoughtful UX and AI-assisted features. I own the end-to-end design process, from user research and discovery to prototyping and delivery, collaborating closely with product, engineering, and clinical teams to ship solutions that scale with our veterinary telehealth platform.

Work closely with product managers, stakeholders, and cross-functional teams to understand the product vision and strategy. Translate high-level goals into actionable design strategies and deliverables. Lead the conceptualization and ideation process, translating user insights into meaningful design concepts. Create wireframes, user flows, and prototypes to communicate design concepts effectively. Establish and maintain a design system and guidelines that enable consistent and efficient design workflows. Document design processes, standards, and best practices for future reference and knowledge sharing. Provide mentorship, guidance, and support to other designers on the team. Set a high standard for design quality and foster a collaborative and inclusive design culture.

Ensure the relationship, between machines and humans, are seamless. Empower Artificial Intelligence to make it intuitive, faster, brilliant and human. Drive projects from discovery, ideation to delivery, working closely with the Product and Engineering team. Make our algorithms tell the most beautiful narratives, and invent new paradigms where users can achieve the best results with the least possible steps. Collaborate with design lead and front-end engineers on developing and maintaining design systems.

Design UX concepts for web, and smart phones for agent products. Effectively document and communicate design – via requirements engineering, information architecture, wireframes, mockups, high fidelity designs. Contribute to user research and user evaluation.

Work with Visual Design, UX design and product management teams to define/refine mobile application and web applications. Develop and maintain detailed wireframes, HTML prototypes and pixel-perfect screens for Mobile and web products.

Design and produce email newsletters, landing pages, advertising campaigns, illustrations, presentations, and collateral for events and product launches. Visually translate business and marketing goals into relevant and persuasive designs. Pro-actively identify areas for improving visual design and user experiences.

Create designs, mockups and specifications for responsive web solutions. Produce pixel-perfect deliverables and assets. Develop designs from conceptual mockups to finalized experiences ready for deployment to millions of active users or tens of thousands of advertisers, publishers and marketers. Collaborate with multidisciplinary teams to continuously give recommendations to improve and enhance usability. Create designs that represent knowledge of design/interaction best practices and design patterns.

Design visual elements for websites. Maintain brand consistency throughout web experience. Translate wireframes into visual experiences. Assist with creating a library of branding guidelines, visual design patterns and style guides.

Communicate designs through mockups and interactive prototypes. Define and track website metrics to ensure a data-driven approach to website enhancements, testing and optimization. Create landing pages and supporting graphic assets.

Work with the development team to translate requirements into designs and track relevant product metrics to deliver recommendations for improvement.
 Work closely with marketing team members to create and manage assets for web projects. Document logical flows and create wireframes for interaction design documents as well as for competitive intelligence.

Assist in the development of static HTML pages, landing pages, banners, and email templates. Work directly within our website content management system. Deployed and debugged content management solutions on Wordpress.

Managed and developed the mobile web experience for content portals. Using resources and content management tools, deploy agile software development.

Lead visual design for consumer web and mobile applications. Start with wire-frames and iterate and refine to create visually appealing and ready to build mock-ups. Build HTML prototypes to demonstrate and iterate new visual concepts.

Maintain trends on current industry standards and keeps abreast on trends in mobile (SMS) development.

Perform technical tasks in mobile content production: editing, selecting
and adapting content for the mobile media. Technical support and consultation to staff of the company and its customers, on topics related to new technologies and trends in Mobile Marketing.

Designed and created layouts, graphics, animations, videos, sound and other content for use in presentations, video productions, multimedia software, Web sites, emails, and other electronic media.

Web Design/Maintenance Designs creates computer-based, Web-based, or multimedia-based layout, graphics, animation, video, sound and/or content for use in presentations, video productions, multimedia programs, Web sites, CDs, DVDs, emails, and other electronic media; designs Web interfaces; develops layout design and concept, selects and secures appropriate illustrative materials to be used; maintains and updates Web sites; ensures consistency, accuracy and compliance with required standards; proofreads copy; maintains internal posting of policies, forms, and related data as provided.

Design/Print Materials Prepares and provides print-based training manuals, flyers, tests, forms, logos, letterhead, event programs, training materials, newsletters, packaging, and other print documents using professional page layout and graphic design software tools.

Photo/Video Production Performs technical duties in the production of video products for broadcasts, CDs, video streaming, and other field and studio video productions; operates and maintains video editing equipment including edit controllers, video cameras, hard disk video recorders, video distribution switchers, and audio mixers; determines and edits special effects, composition, and overall design of video productions; serves as producer/director as needed; takes photos at organization events for Web and print publications; edits and manipulates photos.

Technical Support Provides technical consultation to staff and customers; researches new technology and trends; troubleshoots, tests, and analyzes complex computer and system problems and determines solution; contacts vendors to research products and resolve technical problems; makes recommendations to department for software and equipment purchases.

Design of: post cards, flyers, banners, signs, billboards, stationaries, brochures and logos. Design of comercial Ads for newspapers magazines and other print media. Development of promotional and interactive campaigns.

Developer of the division Mannon Interactive de Mannon Group, Corp. dedicated to the creation of interactive campaigns directed to young markets.