Program and documentation systems across 70+ annual creative launches

• Built a living documentation system that cut editorial planning time by 70%

• Standardized briefs, timelines, and review loops across editorial, marketing, and design

• Balanced hands-on creative direction with ops strategy and process visibility

• Bridged brand, editorial, and product teams for more cohesive GTM execution

Consulting with growing design teams to stabilize operations and implement scalable systems.

• Verified Athletics (B2B SaaS): Unified recruiter dashboards into one systemized product, built the company’s first design system in Figma, and led a brand refresh ahead of a major trade show.

• Built async intake and triage systems to reduce decision bottlenecks.

• Audited rituals, documentation, and delivery pipelines to increase team efficiency.

• Advised founders and creative leads on embedding ops vs. hiring full-time managers.

Scaled systems and strategy across a 50+ person hybrid design team in a high-growth publishing tech org

• Built component libraries, async collaboration SOPs, and standardized templates—reducing repetitive production by 80%

• Developed role-specific onboarding, mentorship structures, and UX fluency paths for junior designers

• Repositioned in-production products for stronger product/market fit, partnering with content and data teams to apply user research insights

• Created intake flows and cross-functional rituals that improved delivery speed, visibility, and team morale

• Presented regularly to C-suite, aligning design strategy to business goals and production capacity

Ran a remote creative studio producing branded content, web tools, and original films

• Built City Ciné MVP (web app for outdoor film discovery in NYC)

• Led content creation and visual systems for TED and internal productions

• Managed cross-disciplinary teams across design, editorial, and post-production

Rebuilt web presence and structured content strategy across audiences

• Redesigned and rewrote public website, rearchitecting IA around student/donor needs

• Increased applications and engagement through user-centered content flows

• Managed digital campaigns and owned all comms across print, email, and web

• Integrated brand systems into onboarding and content operations