At Koin, I lead product design initiatives across the company’s payment ecosystem, focusing on conversion-driven digital journeys. My work centers around creating seamless experiences that balance clarity, trust, and performance.

Key contributions:

✔️ Designed and prototyped the initial “Pix Parcelado” experience for Koin’s mobile app (Koin App), defining the core flow, interactions, and usability foundations for the company’s flagship product.

✔️ Introduced Framer as Koin’s new website platform, replacing WordPress and leading the redesign from the ground up. This transition cut maintenance costs by 50% and more than doubled productivity across marketing and growth teams.

✔️ Led the Checkout Redirect experience, conducting an in-depth study presented through a strategic video roadmap outlining short, mid, and long-term opportunities. The analysis covered UX/UI best practices, benchmarking, revenue optimization, cart recovery, and future-proof design principles.

I was invited to join a select group of international artists working on Disney Lorcana TCG, a trading card game published by Ravensburger under official Disney license.

Since 2023, I’ve been responsible for creating original illustrations of iconic Disney characters, working under Disney’s creative direction and approval process. My contributions include characters such as King Triton, Yzma, Mother Gothel, Maleficent, Judy Hopps, Nick Wilde, Sven, Camilo Madrigal, and Prince John, among others featured in upcoming sets.

This role allows me to blend expressive character design with narrative storytelling, contributing to a globally celebrated franchise while collaborating with art directors and producers across the US and Europe.

I'm a mentor at Awari, a career development platform backed by top-tier investors such as YCombinator and the founders of Viva Real, Guia Bolso, and Product Hunt. I help by sharing knowledge, answering questions, and giving feedback or advice to people looking to take the next step in their UI/UX careers.

I joined Abacomm to lead the creative team and soon evolved into a strategic partner, helping shape the company’s direction across design, product, and innovation. I led cross-functional teams to deliver digital solutions for major Brazilian companies such as Ambev, Claro, OI, Suzano, Embratel, and PwC, translating complex business needs into clear, high-performing user experiences.

My role blended UX strategy, creative direction, and hands-on prototyping. I mentored designers in visual storytelling, usability, and interface craft, helping establish Abacomm as a trusted design partner for enterprise clients.

During my time there, I also led product initiatives for startups like Class4U, Ben4You, and Resorts App, designing platforms that balanced usability, performance, and visual clarity.

As a UX/UI Designer at Abacomm, I worked on interface design, user flows, and interactive prototypes for early-stage web and mobile products. I collaborated with developers and clients to deliver user-centered solutions, focusing on usability and visual clarity.

This role laid the foundation for my transition into creative leadership and product strategy within the company.