Leading B2B VCF AI-driven VCF, scaling design strategy & automation across enterprise workflows.

• Led end-to-end design strategy, research, accessibility, and execution across 3 VMware Cloud Foundation (VCF) workstreams (Security & Compliance, Sizer, and Search) driving alignment on product definition, design deliverables, and documentation to support scalable, user-centered outcomes. Leading cross-functional team collaboration though gradual improvement and disruptive innovation.

• Drove VMware-to-Broadcom integration, focusing on AI-powered predictive insights and enhanced automation, streamlining workflows, increasing operational efficiency, and supporting scalable enterprise solutions.

• Defined the North Star UX vision for AI-driven automation and optimization, aligning AI capabilities with user-centered design to deliver intuitive, high-impact experiences and contributing to Broadcom’s VCF Cloud growth through cross-functional collaboration and AI innovation earning the Tech Innovation CUBEd Awards 2025 for Most Innovative Cloud Infrastructure Solution.

• Delivered Broadcom GTO API Developer Experience DevTool closely partnering with product and engineering to ensure AI outputs met real user needs, optimizing user centric workflows, efficient information architecture and driving measurable improvements in key metrics, reducing repetitive tasks and improving AI taxonomy by 69% efficiency.

VMware B2B multi-cloud solutions, empowering partners and employees driving award-winning design with AI, research and cross-functional leadership

• Led UX strategy and execution across key VMware B2B SaaS products and other colleague experience initiatives, including Partner Connect, Enterprise Search, Fund Management, and CXPX Superhighways—driving end-to-end design, research, and cross-functional alignment.

• Directed design efforts within VMware’s CDTO group, overseeing internal and partner-facing projects across the Partner, Pre-Sales, and SaaS portfolios—balancing hands-on design with strategic planning, stakeholder collaboration, and delivery leadership.

• Redesigned Partner Connect Portal end-to-end design experience ownership, defining North Star vision transforming it from a 1/5 to a 5/5 CRN-rated experience for 450K+ enterprise users by leveraging behavioral insights—recognized with Forrester’s 2023 Program of the Year award and Gartner® Magic Quadrant 2023 VMware leader.

• Earned multiple company-wide awards, including the NN/g 2021 Intranet Design Award for VMware Source (achieving 55% faster task completion),

• Contributing with over 550 hours to VMware Foundation initiatives and advancing org-wide design maturity.

Designed award-winning Samsung experiences, UX innovation in smart TV, home, and payments.

• Led end-to-end UX design for Samsung’s The Frame TV, from early concept to implementation, shaping features like the Art Store and accessibility, contributing to multiple global design awards including CES, IDEA, iF, Fast Company, Sydney Design Awards and Ambient Smart Home.

• Designed the Family Hub’s Calendar feature, which earned the IDEA Gold Award in 2020, delivering intuitive scheduling experiences for connected smart home users.

• Collaborated cross-functionally to advance Samsung Pay’s UX for Samsung The Frame & Frame mobile App, aligning design solutions with business goals and enhancing the overall enterprise digital payment experience.

• Designed and optimized multimodal spatial interfaces for Honda Civic and Acura RDX infotainment systems, prioritizing minimal driver distraction through intuitive tactile controls, voice commands, and streamlined UI hierarchies.

• Conducted iterative usability testing with drivers to refine touchpoints, reduce cognitive load, and ensure compliance with (NHTSA distraction guidelines), improving task completion rates while maintaining brand-specific UX standards.

• Developed and taught UX I/II and Product & Service Design II curricula covering design theory, user research, multi-user systems, and service design best practices for cross-functional teams.

• Led program development, research documentation, and hands-on training in industry-standard tools and methodologies to prepare students for complex service design challenges