# Carlos L.

> Product Design Lead @ Broadcom l alumn VMware, Samsung, IBM, Walmart, Citi ...

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/carlosl

✨ I am a Product Designer Lead, with nearly two decades of experience leading design strategy and execution for global enterprises.

🤝 I partner with cross-functional teams to shape product vision, build design systems, and launch experiences that balance user needs with business impact. My work spans enterprise SaaS, AI-driven platforms, hardware interfaces, always grounded in behavioral insight, inclusive design, and long-term thinking.

🏆 At Broadcom, VMware, Samsung, and IBM iX, I’ve helped transform products and platforms that earned industry recognition.

🌍 I believe in designing for people, being a good design ancestor, and designing with care. I advocate for accessibility, equity, and thoughtful innovation that serves both users and society trying to have a positive footprint and leaving the world in a better shape that I had the privilege to enjoy.

💬 Let’s connect to talk about design leadership, building human-centered products, or creating impact at scale.

## Work Experience
### Principal Product Designer @ Broadcom Software
Jan 2023 – Present | Palo Alto, California, United States
Leading B2B VCF AI-driven VCF, scaling design strategy & automation across enterprise workflows.
- Led end-to-end design strategy, research, accessibility, and execution across 3 VMware Cloud Foundation (VCF) workstreams (Security & Compliance, Sizer, and Search) driving alignment on product definition, design deliverables, and documentation to support scalable, user-centered outcomes. Leading cross-functional team collaboration though gradual improvement and disruptive innovation.
- Drove VMware-to-Broadcom integration, focusing on AI-powered predictive insights and enhanced automation, streamlining workflows, increasing operational efficiency, and supporting scalable enterprise solutions.
- Defined the North Star UX vision for AI-driven automation and optimization, aligning AI capabilities with user-centered design to deliver intuitive, high-impact experiences and contributing to Broadcom’s VCF Cloud growth through cross-functional collaboration and AI innovation earning the Tech Innovation CUBEd Awards 2025 for Most Innovative Cloud Infrastructure Solution.
- Delivered Broadcom GTO API Developer Experience DevTool closely partnering with product and engineering to ensure AI outputs met real user needs, optimizing user centric workflows, efficient information architecture and driving measurable improvements in key metrics, reducing repetitive tasks and improving AI taxonomy by 69% efficiency.

### Staff Product Designer (Acquired by Broadcom $69b) @ VMware
Jan 2018 – Jan 2023 | Palo Alto, California, United States
VMware B2B multi-cloud solutions, empowering partners and employees driving award-winning design with AI, research and cross-functional leadership
- Led UX strategy and execution across key VMware B2B SaaS products and other colleague experience initiatives, including Partner Connect, Enterprise Search, Fund Management, and CXPX Superhighways—driving end-to-end design, research, and cross-functional alignment.
- Directed design efforts within VMware’s CDTO group, overseeing internal and partner-facing projects across the Partner, Pre-Sales, and SaaS portfolios—balancing hands-on design with strategic planning, stakeholder collaboration, and delivery leadership.
- Redesigned Partner Connect Portal end-to-end design experience ownership, defining North Star vision transforming it from a 1/5 to a 5/5 CRN-rated experience for 450K+ enterprise users by leveraging behavioral insights—recognized with Forrester’s 2023 Program of the Year award and Gartner® Magic Quadrant 2023 VMware leader.
- Earned multiple company-wide awards, including the NN/g 2021 Intranet Design Award for VMware Source (achieving 55% faster task completion), 
- Contributing with over 550 hours to VMware Foundation initiatives and advancing org-wide design maturity.

### Sr. Designer @ Samsung Electronics America
Jan 2016 – Jan 2018 | Mountain View, California, United States
Designed award-winning Samsung experiences, UX innovation in smart TV, home, and payments.
- Led end-to-end UX design for Samsung’s The Frame TV, from early concept to implementation, shaping features like the Art Store and accessibility, contributing to multiple global design awards including CES, IDEA, iF, Fast Company, Sydney Design Awards and Ambient Smart Home.
- Designed the Family Hub’s Calendar feature, which earned the IDEA Gold Award in 2020, delivering intuitive scheduling experiences for connected smart home users.
- Collaborated cross-functionally to advance Samsung Pay’s UX for Samsung The Frame & Frame mobile App, aligning design solutions with business goals and enhancing the overall enterprise digital payment experience.

### HMI Engineer @ Honda R&D Americas, Inc.
Jan 2016 – Jan 2016 | Columbus metropolitan area, Ohio, United States
- Designed and optimized multimodal spatial interfaces for Honda Civic and Acura RDX infotainment systems, prioritizing minimal driver distraction through intuitive tactile controls, voice commands, and streamlined UI hierarchies.
- Conducted iterative usability testing with drivers to refine touchpoints, reduce cognitive load, and ensure compliance with (NHTSA distraction guidelines), improving task completion rates while maintaining brand-specific UX standards.

### University Lecturer @ Tecnológico de Monterrey
Jan 2015 – Jan 2016 | Mexico City, Mexico
- Developed and taught UX I/II and Product & Service Design II curricula covering design theory, user research, multi-user systems, and service design best practices for cross-functional teams.
- Led program development, research documentation, and hands-on training in industry-standard tools and methodologies to prepare students for complex service design challenges

### User Experience / Visual Designer @ IBM Interactive Experience
Jan 2014 – Jan 2016 | IBM Design Studios ( Chicago, San Francisco, New York, Mexico City, Colombia)
- Led end-to-end UX design for Banorte’s e-banking products (mobile, tablet, web), delivering user story maps, research-driven wireframes, and high-fidelity prototypes that contributed to Bank of the Year 2016 (The Banker).
- Drove IBMs language design excellence for CEMEX, facilitating workshops, building scalable design systems, and partnering with cross-functional teams to launch seamless user-centric experiences.

### UX Designer Lead @ Walmart eCommerce Mexico (Walmart.com.mx)
Jan 2014 – Jan 2014 | Mexico City Area, Mexico
- Led UX for Walmart México’s inaugural home grocery platform, designing digital-physical experiences that scaled to serve 90% of urban populations and contributed to the division’s $35B revenue (30% YoY growth)
- Established research frameworks and high-fidelity systems that became operational standards, reducing implementation timelines by 35% while maintaining 90%+ usability satisfaction.

### Usability Specialist (Crossmedia) @ WPP
Jan 2012 – Jan 2014 | Mexico City Area, Mexico
Led award-winning Citibank/Banamex digital banking UX, driving research, prototyping, and design systems

- Led UX/UI for Citibank’s digital banking suite (BancaNet Personal/Empresarial, Banamex Mobile/Tablet), designing wireframes, prototypes, and research frameworks (ethnographic studies, eye-tracking, personas) that optimized financial workflows for SMBs and enterprises.
- Drove design system innovation for Banamex’s portal and e-commerce products, implementing Agile-driven A/B testing and task-flow analysis that contributed to Global Finance’s Best Internet Bank awards.

### Independent Consultant @ Freelance researcher & industrial designer
Jan 2010 – Jan 2012

### MA Student of Industrial Design Candidate @ UNAM
Jan 2010 – Jan 2012
Awarded a full scholarship due to excellent results and interview. Conacyt Grant 2010
UNAM - High Performance Master Program 

Focus on; 
Human Factors / Emerging Technologies.
Advance Product Design
Haptics, Bionics, Innovation.
Medical Design / Healthcare

### Project Assistant Cyberpsychology @ Universidad Nacional Autónoma de México (UNAM)
Jan 2009 – Jan 2010
Designed VR exposure therapy environments (4 scenarios) for agoraphobia treatment research
- Led VR research project (PAPIIT IN305007) designing and evaluating 4 immersive scenarios (bathroom, restaurant, bridge, bus) to treat agoraphobia, enhancing professional competence in family violence and emotional trauma interventions.
- Developed evidence-based VR tools for healthcare training, enabling students and professionals to safely practice exposure therapy in controlled environments.

### Product Designer Manager @ HUT Internacional
Jan 2008 – Jan 2010 | Mexico City, Mexico
Managed design team creating products for top retailers, mentored designers and increasing sales growth
- Led end-to-end product design for Mexico’s largest retailers (Walmart, Costco, Soriana, Home Depot), defining category strategies for home goods (furniture, kitchen, organization) that improved shelf conversion by 120% and reduced returns by 80%.
- Managed designers, mentoring junior talent and aligning cross-functional stakeholders (GM, merchandising, engineering) to deliver scalable, retail-optimized solutions on 1k SKUs with mass production.

### Product Designer @ Casa Plarre / KBN Medical
Jan 2007 – Jan 2008 | Mexico City, Mexico
Led Class II-IV medical device R&D design for anesthesia/ICU/emergency systems, ensuring FDA compliance
- Drove R&D of Class II-IV medical devices (anesthesia systems, ICU equipment, emergency devices), owning end-to-end design from user research to FDA-compliant production.
- Architected human-centered solutions for critical care environments, balancing clinical workflows, ergonomics, and manufacturability while mitigating use-risk in regulated systems

### Product Designer @ Ideacero
Jan 2006 – Jan 2007 | Mexico City, Mexico
Driving industrial design across retail/nautical/transport, delivering solutions from concept to 3D
- Led cross-category product development for retail, transport, and nautical systems - delivering manufacturable solutions from concept to mass production.
- Directed design systems for complex environments (expos, interiors, kid-centric transports) through 3D animation prototyping and material innovation, reducing client time-to-market by 30%

### Researcher and Product Development of Medical Devices - Medisign R&D @ Superlife
Jan 2005 – Jan 2006 | Mexico City, Mexico
Driving industrial design across retail/nautical/transport, delivering solutions from concept to 3D
- Designed FDA-compliant disposable devices for OB/GYN & Pediatrics, optimizing safety and scalable production
- Owned end-to-end development of disposable medical devices for Pediatrics & OB/GYN, ensuring FDA compliance while optimizing for clinical safety, ergonomics, and manufacturability.
- Defined human-centered design solutions for sensitive healthcare applications, balancing single-use requirements with scalable production of Class II devices.


## Education
### Harvard Business School Online

### User Experience Master Certificate - UXMC in Product Design
Nielsen Norman Group

### Master in Industrial design in Human Factors
Universidad Nacional Autónoma de México

### Bachelor in Industrial Design
Universidad Nacional Autónoma de México

### IB World School
Instituto Educativo Olinca


## Contact & Social
- LinkedIn: https://linkedin.com/in/carlos-leonn
- Portfolio: http://www.carlos-leon.me/

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Source: https://flows.cv/carlosl
JSON Resume: https://flows.cv/carlosl/resume.json
Last updated: 2026-04-13