• Led the creation of global logos, merchandising, and design templates, enhancing brand presence and shaping the visual identity of a major video game console and hardware products.

• Developed design templates for hardware products, improving consistency across markets and streamlining the production process.

• Managed a team to deliver tailored content, optimizing global workflows and increasing project execution efficiency by 50%.

• Collaborated with C-suite executives to create impactful keynote presentations, enhancing charts, tables, and infographics for clear communication and improved effectiveness.

• Led content development for internal digital and print communications, reinforcing brand messaging and driving increased engagement.

• Managed and streamlined a creative asset library, ensuring easy access to resources while maintaining brand consistency and alignment with corporate guidelines.

• Led design strategy for Latin America, ensuring brand consistency across 40+ video game titles, hardware products, and services in 14 countries through standardized templates, streamlined workflows, and optimized communication channels.

• Managed and mentored a Creative Services team, localizing packaging, marketing, events, and digital assets in Spanish and Portuguese, increasing efficiency by 90% while overseeing high-impact projects for retail, OOH campaigns, and product launches.

• Directed global brand asset management, supervising packaging, peripherals, and large-scale event branding while guiding regional teams to maintain brand alignment across all key distribution channels.

• Led creative direction and designed assets for 40+ major video game franchises, delivering key visuals, 3D renders, packaging, OOH marketing, digital campaigns, and print materials for global distribution.

• Managed retail projects from concept to delivery, ensuring brand consistency across platforms, overseeing print production, press checks, and quality control for US retailers under tight deadlines.

• Led and mentored a team of 10 designers, implementing standardized templates and guidelines that improved brand consistency and increased project efficiency by 70%.

• Designed and implemented a CMS photo management system using HTML, CSS, and JavaScript, optimizing functionality and user experience while maintaining website consistency.

• Worked with the editorial team to structure content and align visuals with brand messaging across web and print.

• Led image editing, retouching, and custom artwork creation for digital and print materials, ensuring high-quality, brand-consistent visuals.