Research leadership

• Led scaling of a research function for a crowdsourced data collection platform, orchestrating the team's growth to support market expansion from 1 to 10 LATAM countries.

• Conducted immersive field visits, bringing cross-functional stakeholders and executives into the field to build empathy and inform product strategy. This work directly informed the development of 4 major platform features, resulting in a 40% reduction in collection costs and significant enhancements to data quality for our clients.

Product strategy

• Led research and strategy for an AI-powered marketplace focused on retail auditing. Guided the development of computer vision features that contributed to a 5% productivity increase for contributors and a 1.9% improvement in submission approval rates. Success was driven by leading cross-functional partnerships with product, operations, and engineering to optimize the end-to-end contributor experience.

• Increased research output 150% (1-2→3-5 studies monthly) through workflow optimization

• Built research infrastructure: methodology playbook, findings repository, recruitment panel

• Grew team from 2→4 researchers across 3 product areas

• Created service blueprints connecting user pain points to business priorities

Projects included:

• Qual interviews with global contributors (Philippines, Malaysia, Kenya, Nigeria) for a B2C Mobile App Redesign. Results of research prioritized navigation and a marketplace redesign, increasing app ratings from 2.8 to 4.4 and improving conversion rates by 38%.

• Establishing the research function within the org. Created centralized repository and cross-trained designers, product managers, and engineers in research participation throughout product lifecycle.

Projects included:

• A study that helped define the product brief and roadmap for a B2B Customer Portal that led to integrated AI, intuitive dashboards, and collaboration tools, delivering 5x revenue increase.

• Expansive task analysis and internal operations research that streamlined workflows using detailed journey maps and service blueprints. Insights identified friction points enabling new tools and automation implementation, improving operational efficiency by 4x and reducing costs by 25%.

Rêve Consulting is a strategy and service design consultancy, that helps people and organizations innovate and grow. We work with some of the world’s biggest companies to co-create winning strategies and implement them in the marketplace. Passionate about catalyzing change, we inspire our clients’ belief in what’s possible and unlock their potential to design and deliver human-centered services, experiences and entire new businesses.