# Carolann Merchant > Technical product design, human+AI workflows Location: Oakland, California, United States Profile: https://flows.cv/carolann 13 years delivering digital products at startups and large organizations. Experienced at bridging design, engineering, and business priorities to define roadmaps, translate requirements into actionable solutions, and launch mobile applications. Skilled at managing cross-functional teams, aligning stakeholders, and ensuring delivery at scale. ## Work Experience ### Founding Designer - AI Product Systems @ Iris Jan 2024 – Present | Palo Alto, California, United States Designed human+AI collaborative workflows that structure prompts, context, and feedback loops to allow users and LLMs to work together. Built an LLM output tagging system that structures model responses for reliable UI rendering: a lightweight design system the model follows. Designed dataset management tools that let analysts model, maintain, and govern the data powering AI-driven workflows. Work across the full stack with Cursor: from interaction design and prompt engineering to shipping production React and TypeScript. ### Founding Designer @ Totem Technologies, Inc. Jan 2022 – Jan 2024 | Tulsa, Oklahoma, United States Served as Product Owner + Designer, defining MVP, roadmap, success metrics, and feature priorities. Conducted research and competitive analysis; wrote user stories and acceptance criteria for engineering. Delivered mobile application end-to-end: prototyping, design handoff, QA oversight, and post-launch iteration. Led brand development and marketing campaigns to drive adoption and engagement. ### Senior Product Designer @ Dapper Labs Jan 2021 – Jan 2022 Redesigned high-demand NFT purchase flow, improving the mobile experience during peak traffic and ensuring reliable feature delivery. ### Senior Product Designer @ Bleacher Report Jan 2019 – Jan 2021 | San Francisco Bay Area Owned user-generated content features (+5% DAU, +7% social interactions) and led DraftKings/Fanduel integrations (2k early adopters). Developed and rolled out the first design system, training 5 designers and ensured cross-functional alignment. ### Senior Product Designer - IC5 @ Facebook Jan 2016 – Jan 2019 | Menlo Park Worked on the Ads Growth team creating ad tech for small businesses. Increased retention by 2% and added a 17k bump to active advertisers with guided onboarding. Interviewed over 90 candidates and learned best practices for avoiding biases in interviewing. Helped develop an internship program for students without access to art/design programs. Taught and mentored 11 interns. Individually managed 2 interns who both received full-time offers after close mentorship. ### Product Designer @ Segment Jan 2015 – Jan 2016 | San Francisco Early design hire; led first user research program and designed conversion flows that informed growth strategy. ### Product Designer @ thoughtbot Jan 2013 – Jan 2015 | san francisco, ca At thoughtbot, my job was to lead the development of our clients’ business ideas from initial concept to finished product through a comprehensive design process. I worked closely with our engineers to build the front-end for those web and mobile projects. ### Senior Designer @ HCK2 Partners Jan 2011 – Jan 2013 | Dallas, TX I was hired as a designer, creating concepts for designs, final files, and managing print production. I quickly started taking on interactive work in the agency and moved to a primarily interactive design role. Additionally, I became involved with our information architecture, and interfacing with our clients throughout the process. ### Designer @ University of North Texas Jan 2010 – Jan 2011 Designed print, digital, and web material for International Admissions and Recruitment offices working within UNT brand standards. Responsible for the design of the International Application for Admission and all welcome materials for students upon acceptance, and a microsite for recruiting efforts abroad. ### Design Intern @ The Village Church Jan 2011 – Jan 2011 | Flower Mound, TX Work with Communication Department to produce print, digital, and web material for all ministries, events, and campuses. ## Education ### BA in Interdisciplinary Art & Design | Marketing Minor University of North Texas ## Contact & Social - LinkedIn: https://linkedin.com/in/carolanncan - Portfolio: https://carolann.framer.website/ - GitHub: https://github.com/carolann-merchant --- Source: https://flows.cv/carolann JSON Resume: https://flows.cv/carolann/resume.json Last updated: 2026-04-13