Designed a diverse array of Marketing and Product Design initiatives, crafting innovative and scalable design solutions that empower clients to excel in their industries. My work is driven by creative strategies tightly aligned with clients' business goals, ensuring measurable impact and long-lasting value.

Marketing projects include:

• Creative direction

• Brand development

• Events overall design

• Branding guidelines and design systems to ensure a cohesive look and feel throughout the marketing initiatives

• User journeys

• Content Strategy

• Lead generation initiatives

• Omnichannel advertising campaigns

• Executive keynotes

• PowerPoint templates in partnership with the product marketing team

• Video testimonials production

• Collateral templates to build a robust sales enablement tool kit

Product Design projects include:

• Reviewing specs and validating the objectives and requirements from a business POV while ensuring there are no development challenges

• Developing design systems and scalable component libraries, guaranteeing a consistent look and feel throughout the product portfolio

• Creating user journeys and personas

• Creation of highly functional prototypes in partnership with the user research team.

• Creation of detailed product specs documentation for development.

• Partnering with the compliance team to ensure the work meets all required regulatory guidelines.

• Conducting extensive quality assurance and reviews to ensure consistency.

• Conducting brainstorming sessions with my team so we continue to innovate.

In addition, I take pride in leading and mentoring high-performing teams. My empathetic leadership style fosters creativity, growth, and a shared commitment to excellence. Together, we consistently exceed expectations, delivering solutions that inspire and drive results.

Partnered with multiple B2B customers from various industries (cybersecurity, CaaS, etc.) to create strategic websites for their business needs.

• Led, mentored, and scaled the team while fostering a culture of creativity and curiosity. Grew the team by 100% and increased the team’s profitability while improving collaboration and stakeholder alignment.

• Built a scalable Figma wireframes component library that saved 60% of production time. Revamped workflows and created automated templates, increasing efficiencies by 20%

• Increased adoption by driving UX alignment with business strategy through research-based design systems and targeted content strategies.

• Aligned UX design, SEO, and content strategy to deliver dynamic, highly targeted digital experiences that increased client MQLs and engagement metrics.

• Leveraged analytics data and target personas to create comprehensive user journeys as the strategic foundation for projects. helped visualize user flows so the data presented was more meaningful and actionable for clients.

Developed the branding strategy for 100% of Plex’s marketing programs, award-winning sales enablement tools, campaigns, and assets to increase the pipeline while supporting cross-functional teams.

· Designed multiple Plex user conferences and kick-off meetings, including executive keynotes, videos, signage, and other elements to support Plex’s biggest demand generation driver.

· Created various integrated marketing campaigns executed in multiple channels, which increased the qualified pipeline by $3M per campaign.

· Drove 2 re-brands, positioning Plex as the smart manufacturing platform in record time. Fostering internal alignment and external brand trust, while driving measurable demand.

Simplified Ellie Mae’s complex user interface, using a user-centered multi-platform approach to make it easy and intuitive. Created all visual elements for Ellie Mae’s user experience and a visual style guide to ensure consistency throughout Ellie Mae’s products and platforms

• Designed robust and scalable design systems and component libraries that allowed for speeding up development time.

• Developed high-fidelity prototypes as visual specs and guidance for the development teams and assisted the UX research team on usability initiatives, accelerating the overall process by 15%.

• Designed all product design stages (end-to-end) for Encompass (B2B) and Consumer Direct (B2C). Ensured a compelling look and feel, which translated into better product usability. Provided a strong understanding of brand expression throughout the overall user experience.

• Built partnerships by setting proper expectations, eliminating ambiguity, providing timely communications, and delivering on time, ensuring consistent alignment.

• Motivated, listened to, and mentored visual designers, fostering an open and creative atmosphere within the design team.

Established the strategy and implementation of a wide variety of projects, including videos, mobile applications, user-facing portals, website designs, user-facing products, and corporate event themes.

· Defined mobile strategy requirements and proposed budgets for Taleo’s first mobile application. Devised the app UX and led the conference app project, a native multi-platform app built in 45 days with 80% adoption.

· Designed scalable design systems that allowed us to share and repurpose design elements and work more efficiently. Improved the team’s efficiency by 35% by establishing automation processes for repetitive tasks.

· Built partnerships across verticals and with stakeholders, helping break silos and improve efficiencies.

· Aligned the design strategy with business and customer goals.