# Carolina Robertson

> Lead AI Product Designer and Builder | Stanford GSB LEAD Cohort 25 |
Strategic Systems Thinker | Tech Innovator | Sustainability Champion @ SAP AppHaus | Driven by Mindfulness and Kindness | Opinions are my own

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/carolinarobertson

I am a design leader spreading Human-Centered Design seeds around the world since 2010. I have worked for clients in US, Latin America and Europe understanding users according to the circumstances and creating Human-centered concepts based on user needs, technology possibilities and business goals. 

Working from Apps to big digital transformation software, I create cost effective solutions with high user impact. 
The success is based on user research, testing and iterating concepts with a well structured team,  keeping the work environment smooth and enhancing skills from each team member. 

I plan and conduct Design Thinking workshops, user requirements identification by user research, task analysis, information architecture, interaction and testing. Specify user interfaces by observational studies, customers and end-users interviews and usability testing. Create use cases specifications, personas, scenarios, design prototypes, wireframe, concept sketching and storyboards for all kinds of surfaces considering complex information to be shown as simple as possible.

I have published articles in scientific journals about Human-Computer Interaction, Gaming and Education.

Software design | Enterprise software | Data visualization | Sustainability | Storytelling | Interaction | Usability | Prototype | Wireframe | User Flows | User Journeys | User research | Human-centered design | Design Sprint | Design Thinking | Service design

## Work Experience
### Lead AI Product Designer and Builder @ SAP
Jan 2022 – Present | Palo Alto, California, United States

### Senior User Experience Designer @ SAP
Jan 2020 – Jan 2022 | Palo Alto, California, United States

### Climate Reality Leader @ The Climate Reality Project
Jan 2021 – Present | San Francisco Bay Area
Trained by Former USA Vice President Al Gore as a member of the Climate Reality Leadership Corp. Committed to helping to spread the reality of the climate crisis.

### User Experience Designer @ Daylight
Jan 2019 – Jan 2020 | San Francisco Bay Area
Human-centered design consultancy created by ex IDEO employees, we work with Social Impact / Sustainability digital transformation projects. Conduct user research, host design thinking workshops, define product strategy and design experiences for desktop and mobile.

### Product Designer / Design Thinking Facilitator @ SAP
Jan 2017 – Jan 2018 | Germany
- Innovation Center Network / Future of Work
- S/4 HANA UX Design enterprise software

Ideate, create, and iteratively improve the User Experience for an enterprise collaboration tool from Innovation Center Network Potsdam as part of Future of Work team. Translate research insights into adequate user experience prototypes and craft interaction models, screen designs and fine-grained details of user interactions.
Host Design Thinking Workshops as Coach and facilitator. Plan, propose and execute User Research in order to get effective use cases and valuable data for product decision making. Guide and instruct the development team about the relevance and the benefits of applying user-centered design at enterprise software development.
At the S/4 HANA UX Design team, I applied Design-driven product development into projects of Industrial Variant Configuration and Recipe Development. Prototype creation following Fiori guidelines, creation of the specification for the Design Gates and constantly validate with customers through Usability Tests.

### Innovation Consultant / Startup Mentor (Human-Centered Design) @ Consultant / Freelancer
Jan 2014 – Jan 2018 | San Francisco Bay Area
Design Thinking facilitator and prototyper for Lufthansa Innovation Program 
Human-Centered Design Mentor for the SAP.io Acceleration Program 
Freelancer Consultant

### UX Strategy @ Tapptic
Jan 2016 – Jan 2016 | Berlin Area, Germany
Design Strategy / User Experience Consultancy 
First European mobile agencies network, with offices in France, Germany, Belgium, Spain, Switzerland and Poland

### UX Designer @ Home24 AG - Rocket internet
Jan 2015 – Jan 2016
Human-Centered approach in design perspective and practice
Guide product decisions through user research, customer development, and iterative feedback loops
Rapidly iterate on design prototypes and working applications
Conduct user testing, interviews, and analysis
Produce materials for clients and developers, including user flows, wireframes, mockups and assets 
Desktop and native apps (iOS and Android)

### Interaction Designer UX for Online E-Learning Platform @ FGV - Fundação Getulio Vargas
Jan 2011 – Jan 2014
Prototype | Create scenarios | Information design
Since 2008, the FGV Online free courses have had more than 10 million hits. Currently, 41 courses are offered, including Law, Business Management and Marketing programs, courses aimed at high school teachers and a quiz about the new spelling rules of the Portuguese language, among others. In 2011, FGV Online innovated and closed partnerships with large companies and organizations to launch courses on Sustainability, Personal Finance and Innovation.
(FGV News - http://fgvnoticias.fgv.br/en/node/3225)

Main project: http://sv.www5.fgv.br/fgvonline/enem/index.asp

### Design consultant for engineering projects (HCI UX AUTOMOTIVE) @ Hydrogen Lab - COPPE/UFRJ
Jan 2010 – Jan 2011
Prototype | Create scenarios | Wireframe | Requirement analysis | Interview | System map | User research | Information design

### Digital designer intern for Web Platform @ Globo TV International
Jan 2009 – Jan 2010 | Brazil
Navigation data analysis | User interface development | Customer track | Concept design for new features
Website content management
Photography
Social media / Google analytics

http://tvglobointernacional.globo.com

### Interaction designer for Pollution information Web platform - Umweltbundesamt @ Thru.de
Jan 2009 – Jan 2010
Usability analysis | Create scenarios | Requirement analysis | System map | User Interface |
Data structure | Wireframe

Corporate and interactive project developed during exchange semester at Anhalt University of Applied Sciences in Dessau, Germany.
The web platform shows national industry pollution through graphs, chart and map for specific location. 
The contest winner project was developed in partnership with the designers Linda Merkel and Kevin Bergt. The proposal was implemented during 2012 and is online at www.thru.de


## Education
### Stanford GSB LEAD
Stanford University Graduate School of Business

### Master’s Degree in Integrated Design - Human-centered Design focus on Human-Computer Interaction
Hochschule Anhalt

### Master semester in Sustainable design
Shantou University

### Bachelor’s Degree in Design
Federal University of Rio de Janeiro

### Diplom semester in Design
Hochschule Anhalt


## Contact & Social
- LinkedIn: https://linkedin.com/in/carolina-robertson-39b0229
- Portfolio: https://talkfor30minutes.as.me/

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Source: https://flows.cv/carolinarobertson
JSON Resume: https://flows.cv/carolinarobertson/resume.json
Last updated: 2026-04-13