# Caroline W.

> Product Design Leader, 13+ Years | 0-to-1 Innovation | B2B & B2C Healthcare, Enterprise SaaS

Location: Berkeley, California, United States
Profile: https://flows.cv/carolinew

I'm a design strategist and product designer with 13+ years connecting human needs with business opportunities across healthcare, enterprise, and social impact sectors reaching tens of millions of people globally. My work spans from crafting empathy-driven strategic solutions for Silicon Valley enterprises to leading 0-to-1 product development in Rwanda, consistently uncovering unmet needs that drive meaningful innovation in both B2B and B2C environments.

My approach combines qualitative user research with quantitative analysis, helping teams navigate uncertainty and transform complex challenges into strategic opportunities. Working with diverse teams across North America, Africa, and Asia has shaped my ability to design products and services that honor cultural contexts while delivering desirable, feasible, and scalable solutions.

I'm passionate about using design thinking and strategic research to create more equitable access to essential services and improve well-being. This focus guides my work whether redesigning mental health platforms, streamlining enterprise systems, or developing youth-centered healthcare services.

Beyond client projects, I've shared design thinking methodologies through teaching at University of California Berkeley Extension and Columbia University, mentored at ForUsGirls Foundation, and contributed to frameworks like the World Health Organization's Youth-centered Digital Health initiative.

Always open to connecting with others interested in leveraging design strategy to drive innovation and create positive impact.

## Work Experience
### Product Design and Strategy Consultant @ Caroline Wong Consulting
Jan 2021 – Present
Combining strategic thinking with hands-on design execution to solve complex product challenges. Open to longer-term and full-time opportunities.

Lead Product Designer | Thriveworks | Mental Health Provider (340+ offices, 2,200+ clinicians) | 2025
• Translated complex technical processes into accessible service blueprints through cross-team workshops, enabling staff to understand complete patient journeys
• Redesigned booking and insurance capture systems, reducing administrative burden while improving client access

Product Design Lead | YLabs | Award-Winning Global Health Organization | 2024
• Returned upon team request to translate research into product strategy for digital platform connecting youth to healthcare
• Converted competing requirements into unified roadmaps through co-design sessions

Lead Product Designer | Big Health | Digital Therapeutics ($126M funded, Series C) | 2022-2023
• Increased engagement and conversion through service design of adolescent depression enrollment pathways
• Optimized rollouts using A/B tests and multi-arm experiments with cross-functional teams

Staff Product Designer | Twilio | Cloud Communications Platform ($4B+ revenue, 335K+ enterprises) | 2022-2023
• Influenced feature roadmap prioritization by translating research insights into compelling narratives
• Contributed to Google Business Messenger enterprise launch strategy with Product Director

Senior Product Designer | Care.com | Caregiving Platform (24M members, 20+ countries) | 2021-2022
• Reduced administrative complexity through redesigned onboarding and billing workflows while maintaining personal connection quality
• Created intuitive pathways connecting new parents with childcare services

### Product Design Lead @ YLabs
Jan 2018 – Jan 2022
YLabs is an award-winning global design and research organization creating youth-led health innovations.

• Led and mentored design team of 5 (3 senior product designers, user researcher, visual designers), establishing design quality standards, review processes, and team practices across distributed international environment
• Directed cross-functional project teams of up to 8 members across 5 countries, driving end-to-end product strategy and user research for scalable health solutions serving 1M+ youth
• Delivered three 0-to-1 product launches, translating user insights into product strategy and go-to-market execution that achieved measurable improvements in user engagement
• Co-designed solutions with diverse user groups in Africa and Asia to ensure desirability and scalability across varying literacy levels
• Built design team playbook and contributed to design system foundations, codifying inclusive, cross-
• Contributed to WHO Youth Digital Intervention Framework, establishing best practices for youth-centered digital health design adopted by global health organizations

### Instructor @ Columbia University Mailman School of Public Health
Jan 2020 – Jan 2021
• Co-led intensive five-day design thinking workshops for public health professionals from diverse backgrounds
• Developed step-by-step curriculum and resources for hands-on workshops

### Design Instructor @ UC Berkeley Extension
Jan 2019 – Jan 2021 | San Francisco Bay Area
Teaching user experience design and design thinking to professionals. 

UC Berkeley Extension | Professional Program in UX Design | 2019-2021
• Taught Introduction to User Experience Design, guiding students through research methods and strategic design approaches
• Developed hands-on curriculum connecting theory to practice, emphasizing how research insights drive design decisions

### Senior User Experience Designer @ OneMarket (Previously Westfield Labs)
Jan 2017 – Jan 2018 | San Francisco Bay Area
• Led research-driven design strategy for retail innovation initiatives, translating shopper insights into strategic opportunities that connected digital and physical shopping experiences
• Led the interaction and visual design and contributed to product requirements on various projects, including data visualization, developer tool and consumer payments platform
• Tested prototype in the field including prototype for LAX airport chatbot experience
• Evangelized design research within the organization

### Senior User Experience Designer @ Model N
Jan 2016 – Jan 2017 | San Francisco Bay Area
• Led UX and visual design for an enterprise revenue management platform used by Fortune 500 companies managing billions in transactions
• Advocated UX in the agile process by proactively iterating concepts with developers & participating in planning activities with PM

### User Experience Designer @ Comprehend Systems
Jan 2013 – Jan 2016 | Redwood City, CA
• First designer of the enterprise software startup. Redesigned clinical data visualization tools that transformed complex regulatory information into intuitive interfaces, enabling pharmaceutical companies to make faster, more informed decisions during clinical trials
• Established core design principles, consistent interaction and visual language to ensure product scalability 
• Communicated design concepts through sketches, user flows, wireframes, high and low fidelity prototypes, and visual mockups.
• Assisted developers during implementation to ensure adherence to design specifications

### Experience Designer & Researcher @ Makit Ltd
Jan 2013 – Jan 2013 | Nairobi, Kenya
• Conducted exploratory and generative research for the menstrual cup company to understand their users' relationships with menstrual hygiene management, and thus discover opportunities for building long-term relationships with their users
• Developed design concepts, created prototypes, and coordinated the pilot

### User Experience Design Intern @ Mozilla Corporation
Jan 2012 – Jan 2012 | Mountain View
• Developed design principles for Firefox mobile browser features, creating strategic UX guidelines that empowered developers to build consistent, accessible web experiences

### UI Design Freelancer @ Freelance
Jan 2010 – Jan 2010
Redesigned a medical application interface and presented a new task flow with interactive mockups. Once implemented, product acceptance and use by surgeons increased.

### Service & Usability Manager @ Arvato Systems
Jan 2009 – Jan 2010 | Düren, Germany
Gathered, analyzed, and evaluated user needs and business requirements for an e-commerce tool (developed in-house) for Apple iTunes EMEA.

### Junior Consultant @ Bridge Consulting Group
Jan 2008 – Jan 2009 | 's-Hertogenbosch, Netherlands
Assisted senior consultants on new business strategy for a European metal exporter to enter Chinese and US market. Optimized costs and efficiency of complex international transactions by analyzing the existing processes and proposed alternatives.

### Statistics Analysis Assistant, The Institute of Asian Research @ The University of British Columbia
Jan 2008 – Jan 2008 | Vancouver, Canada Area
The Institute studies cross-cultural resolution of trade conflicts in Western and Asian cultures, particularly in Canada, Japan & China. 

During my summer internship, I analyzed data using statistical methods (R/ SPSS), collaborated with another analyst, and explained the analysis and according interpretations to researchers during meetings.

### Consumer Behavior Research Assistant/ Data Analyst @ Sauder School of Business at UBC
Jan 2005 – Jan 2007 | Vancouver, Canada Area
Organized multiple study sessions every week, with 5 subjects in each (200 participants in total). Data entry and data cleaning. Performed exploratory data analysis to gain insight into a movie industry data set.


## Education
### Master of Science (MSc) in IT Product Design
Syddansk Universitet - University of Southern Denmark

### BSc in Statistics, business
The University of British Columbia


## Contact & Social
- LinkedIn: https://linkedin.com/in/caroline-wong-design
- Portfolio: https://www.carolineportfolio.com

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Source: https://flows.cv/carolinew
JSON Resume: https://flows.cv/carolinew/resume.json
Last updated: 2026-04-13