Led creation of badges for the catalog and class pages which increased conversion by 2%

Created additional filters and sorting options for the catalog, increasing conversion by 1.5%

Implemented site speed optimizations such as progressive page loading and configurable image sizes to reduce first paint time by 30%

Set up multiple A/B tests using Optimizely to improve website metrics

Collaborated with product and experience teams to implement subscription payment model

Tested and reviewed advertising creatives for system specific requirements

Tracked, measured, and analyzed the performance of multiple advertising campaigns, including creating detailed performance reports and proposing optimization strategies

Troubleshooted issues on all pre-production and live campaigns

Collaborated with media partners to ensure accurate platform implementation

Conducted media buying operations to acquire new website publisher partnerships

Utilized unbranded paid search through internal software to optimize ad partner performance

Provided event coverage of music festivals including previews and reviews.