# Case Ronquillo > Design Generalist / Product Strategist / AI Co-Creator / 6+ years in design experience, 10+ years in professional experience (career transitions) Location: San Jose, California, United States Profile: https://flows.cv/caseronquillo Currently seeking my next opportunity while I work on Mocky, an AI-powered interview & communication coach available for free on the App Store. -- BACKGROUND: Senior Product Designer with 6+ years of experience driving business impact at B2C & B2B companies. At Ingenio, my most recent position, I led design for onboarding, retention, & acquisition, crafting end-to-end experiences for customer loyalty & new user journeys. -- MY STORY: I built my design career as the first product designer at a nonprofit fintech & on a design team at a post series-C B2B startup, where I leveraged collaboration & adaptive skills to lead strategic initiatives in engagement, user research, design ops, & admin workflows. I thrive in environments where I'm expected to build effective designs by leveraging available resources to deliver on business promises to users. I truly love this line of work because it offers so many tangible and interesting ways to address real problems. In my personal time, I love being a husband and father, listening to podcasts, reading up on the latest design thought-leadership, playing games and watching the latest and greatest TV/movies. -- CORE COMPETENCIES/SKILLS: End-to-end Design Ownership / AI co-creation / UX Strategy / Data-informed Design / Stakeholder Management / Design systems / Animation / Conversion and Optimization / Cross-functional collaboration (PM, Eng., Brand, Marketing, Customer Support, Data Science, GTM) / User Research (qual. and quant.) / System Thinking / Figma / Claude / Replit / Relay.app (AI agents) / Dovetail / Webflow ## Work Experience ### Creator / Designer @ Mocky Jan 2026 – Present | San Jose, CA -Designed, built, and shipped an AI-powered interview and communication coaching app from concept to App Store launch using Replit, Claude API, and ElevenLabs -Integrated ElevenLabs voice agents and Claude APIs to deliver real-time, adaptive interview feedback tailored to role-specific competencies -Developed custom brand identity including a risograph-inspired icon system ("Shadow Pop") and full App Store marketing assets -Owned the entire product lifecycle: user research, UX/UI design, front-end development, App Store Connect management, and iterative releases Tools: Replit, Figma, React Native, Expo, ElevenLabs, Claude API, Supabase 🔗 Download: https://apps.apple.com/us/app/mocky/id6758603897 ### AI Design Engineer @ Freelance | Self-Employed Jan 2025 – Present DotPlay: Use a photo, or use your camera. Your image becomes a living surface. Drag, pull, or watch it come alive with a beat, or live audio — every dot and shape responds. https://dotplay.figma.site/ -- Aniletter: a keyboard simulator crossed with a Matrix rain terminal, where every letter is a miniature interactive animation playground. https://aniletter.figma.site/ -- Jungleland: a tribute to Bruce Springsteen's song, it treats it the way most apps treat an entire artist — as something worthy of its own universe. It's less of a music player and more of an interactive experience. https://junglelandtribute.figma.site/ ### Product Design Consultant @ Engageworks.AI Jan 2025 – Jan 2025 | San Jose, California, United States Provided product design consultancy to a company that is building an AI tool that gives your sales/marketing team the GTM advantage by capturing your company’s strategy and turning it into real-time execution — personalized for every rep for every conversation. https://www.engageworks.ai/ ### Senior UX Designer @ Ingenio Jan 2024 – Jan 2025 Ingenio is a $60M+ per year ecommerce marketplace that has supported customers wanting to connect with spiritual and wellness advisors over online chat or phone via pay-per-minute model. ACCOMPLISHMENTS: -Increased same-day mobile app conversions by 34% QoQ through personalized recommendations addressing behavioral barriers -Increased mobile deposits by 9.5% by reducing cognitive load in conversion flows -Improved NPS by 71% QoQ among high-value customers & stabilized churn through optimized gamification strategies with PMs & data analysts -Led comprehensive user research across 8 focus areas, optimizing first-time mobile user experiences & influencing product strategy -Championed AI integration across business units to streamline qualitative research & accelerate insight-to-action timelines -Partnered with engineering to establish scalable design-to-development workflows, supporting a unified platform code migration through design QA efforts ### Product Designer @ Torch Jan 2022 – Jan 2023 | San Francisco Bay Area Torch was a post-series C B2B startup selling customizable/scalable professional development software that specialized in offering individual/group coaching to a wide variety of industries. ACCOMPLISHMENTS: -Directed a strategic UX audit, redesigning the user journey that led to a new onboarding flow that improved customer time-to-value -Redesigned cohort/path management with data-dense tables, filters, and bulk actions—reducing admin friction in complex workflows across 3 business offerings -Streamlined RSVP workflows via optimizations reducing no-shows & cancellations -Scaled design operations, improving team velocity & design system consistency ### First/Sole Product Designer @ SaverLife Jan 2020 – Jan 2022 | San Francisco Bay Area SaverLife was a nonprofit that had over 500k members made up by low-income Americans where it was their mission to build their financial security by making saving more rewarding. ACCOMPLISHMENTS: -Boosted YOY retention 100% by addressing engagement barriers via gamification design, user interviews, & data analysis. -Reduced unclaimed cash rewards from 39% to 3% by designing an intuitive single payout UI that addressed barriers to action -Rapidly deployed an emergency financial relief experience within 2 weeks during COVID-19 that dispersed over $2M to most vulnerable members -Crafted a comprehensive design system that enabled faster deployment of new features while maintaining consistency across user touchpoints ### Product Designer @ Freelance (Self employed) Jan 2019 – Jan 2020 | San Francisco Bay Area Applied UX design, research, information architecture, UI, and visual design principles/methods to simultaneous client-work. Clients included: Royal Marines (UK Military) -Created strategic storyboards for a UK Royal Marines internal initiative, demonstrating ability to translate complex requirements into actionable solutions Age Bold | https://agebold.com/ -Led a 3-person junior design team to launch a company’s first conversion flow for their fitness subscription service for seniors via research on accessibility needs -Conducted usability interviews to learn how modern visual and UI design patterns may cause seniors to abandon their online purchases -Delivered responsive web designs across desktop, tablet, and mobile screens for handoff Little Feminist | https://littlefeminist.com/ -Optimized children's book delivery service conversions via user research, addressing parental concerns on product pages Sitejabber | https://www.sitejabber.com/ -Enticed users to provide more relevant reviews for an eCommerce review site by redesigning the review form's information architecture to better influence user input -Conducted user interviews that focused our improvements across mobile, desktop native web designs to make reviews more relevant to viewers ### Software Sales Representative @ IBM Jan 2015 – Jan 2019 | San Francisco Bay Area Developed deep understanding between end-user motivations and business objectives that later informed design career. ACCOMPLISHMENTS: -Drove client strategy with IBM product & engineering teams to map client's business needs resulting in several 6-figure deals with Fortune 500 companies -Achieved ~200% quota by leading large deals with a prominent US grocer and a multi-billion dollar electronic component company to modernize their platforms -Led complicated proposal process involving a Fortune 100 company that involved gaining several executive approvals, worldwide cross-collaboration -Collaborated with technical experts and product managers in various sales roles ranging from AI, cloud, and IT infrastructure; tallying 200+ sales cycles -Developed strategic thinking foundation for understanding user motivations and business objectives that later informed design career ROLES INCLUDED: -Data Science and Watson AI Brand Rep - Retail, Travel, Transportation Industry for West Region -Ecosystem Sales Manager - IBM Cloud Software - CPG, Retail, Travel & Transportation for West Region -Enterprise Systems Software Brand Rep - Retail, Travel, and Transportation Industries for West, Midwest Region -IBM Software Licensing Rep (Apprenticeship) - US West, State & Local Governments ### Partnership Marketing Specialist - Corporate Partnership Department @ Portland Trail Blazers @ the Rose Quarter Jan 2014 – Jan 2015 | Portland, Oregon Area -Managed accounts worth $600k+ in contractual value, including halftime shows, promotions, and hospitality events, while securing 5 multi-year account renewals ### Account Manager Intern - Sports Marketing and Sponsorship Division @ Oregon IMG Jan 2012 – Jan 2014 | Eugene, Oregon Area -Executed 70+ sponsored fan engagements for Oregon Athletics -Composed various client proposals, one-sheet recaps, and game programs -Assembled 15 "Year-in-Review" decks detailing client ROI ### Founding Member/Director - Youth Community Outreach Event @ University of Oregon - Charles H. Lundquist College of Business Jan 2012 – Jan 2014 | Eugene, Oregon Area -Led planning & execution of event as Director of Operations for "Youth Movement 2014"; held at Nike WHQ with 200+ participants -Authored core operational plan and materials to ensure growth of the event -Attained $1,300 out of $3,800 for Youth Movement 2013 as a fundraising assistant -Founding member of inaugural Youth Movement in 2012 ### Media Relations Intern @ Tucson Toros (Independent minor league baseball team) Jan 2010 – Jan 2010 | Tucson, Arizona Area -Authored 20 post-game online recaps during 45 game season; assisted with scorekeeping duties for the other games -Supervised team's official Twitter handle for live in-game updates/promos for half the season ## Education ### Bachelor of Science - BS in Major: Business Administration with emphasis Sports Business/ Minor: Communications University of Oregon Lundquist College of Business ### Salpointe Catholic High School ## Contact & Social - LinkedIn: https://linkedin.com/in/case-ronquillo - Portfolio: https://www.caseronquillo.com/ --- Source: https://flows.cv/caseronquillo JSON Resume: https://flows.cv/caseronquillo/resume.json Last updated: 2026-04-13