Lead design for the platform’s most complex, high-visibility product surfaces, including Board, Explore, Player Cards, Event Cards, and Game Pages—defining the core end-to-end user experience.

Drive product direction in close partnership with Product, UXR, Engineering, and VP-level stakeholders, shaping strategy, aligning roadmaps, and delivering scalable solutions in ambiguous spaces

Led major experience redesigns across core surfaces (Player Cards, Event Cards, Explore, and Player Details), improving clarity, consistency, and support for research-driven user behavior

Introduced Team Picks to the core game, expanding the core product model and unlocking new user behaviors and engagement opportunities

Designed and launched Game Pages, creating a centralized hub for live game tracking, research, and interaction

Leading upcoming initiatives including micro markets and second-screen experiences, focused on real-time engagement and live betting moments

Ensure compliance with design systems and UI consistency across domains, ensuring scalable patterns and cohesive visual language across surfaces

Mentor and support designers through regular feedback and design reviews, strengthening craft, alignment, and end-to-end thinking across the team

• Led design for new product initiatives that ensured compliance across multiple states amid evolving sports betting regulations, directly supporting continued market access and revenue continuity

• Navigated complex, shifting regulatory requirements, translating legal constraints into clear, user-friendly product experiences across jurisdictions

• Designed and launched new game modes and features, including:

• Arena — introduced leaderboard-driven competition and dynamic pricing mechanics

• Streak — a free-to-play, daily reward-based game that sustained DAUs during periods of limited state availability

• Squads — added a social, team-based competitive layer to the core game experience

• Elevated design quality and scalability by establishing stronger standards for responsive design and multi-device optimization, addressing gaps in mobile adaptability

• Contributed to the evolution of the design system, improving component reusability and enabling more consistent, scalable product development

• Helped raise the bar for end-to-end product thinking, driving more structured, scalable solutions across the design team

• Led product narrative synthesis that defined the company’s current and future offerings, driving the company’s transition from B2C to B2B.

• Redesigned, enhanced, and standardized key app features to improve user experience and flexibility of implementation.

• Evaluated and contributed to further research required to validate market fit that helped drive the conversation toward new company partnerships.

• Created design systems, pitch decks, and designed custom solutions for potential partners in close collaboration with Product VP and commercial leaders.

• Designed a full-scale prototype of a social sports app and the design system that powered it to

deliver the product’s first milestone of features implemented on a live device.

• Partnered with Researchers, Product Managers, Engineers, and Leadership to assess market fit and conduct moderated user tests.

• Led design process workshops, established design principles, mentored new designers, created detailed user stories and acceptance criteria, and managed team deliverables.

• Designed end-to-end user experience of an electric vehicle charging app that transitioned product from free to paid model on iOS and Android platforms.

• Aligned design strategy with product and executive-level stakeholders through research, documentation, and roadmapping multiple discoverability features.

• Partnered closely with agile engineering and QA teams to support and oversee production sprints.

• Designed and implemented a scalable and accessible mobile design system to enhance product quality and eliminate tech debt.