# Casey Chisom > Lead Product Designer Location: San Francisco Bay Area, United States Profile: https://flows.cv/caseychisom Product Design Lead with 17 years of experience shaping complex, high-impact product experiences from concept through execution. I specialize in turning ambiguous problem spaces into clear, scalable solutions—leading design across core product surfaces, building and evolving design systems, and partnering closely with product and engineering to drive aligned outcomes. My work sits at the intersection of strategy and craft: raising product quality, simplifying complexity, and ensuring design is a clear, influential voice in how products are built. ## Work Experience ### Lead Product Designer @ PrizePicks Jan 2025 – Present Lead design for the platform’s most complex, high-visibility product surfaces, including Board, Explore, Player Cards, Event Cards, and Game Pages—defining the core end-to-end user experience. Drive product direction in close partnership with Product, UXR, Engineering, and VP-level stakeholders, shaping strategy, aligning roadmaps, and delivering scalable solutions in ambiguous spaces Led major experience redesigns across core surfaces (Player Cards, Event Cards, Explore, and Player Details), improving clarity, consistency, and support for research-driven user behavior Introduced Team Picks to the core game, expanding the core product model and unlocking new user behaviors and engagement opportunities Designed and launched Game Pages, creating a centralized hub for live game tracking, research, and interaction Leading upcoming initiatives including micro markets and second-screen experiences, focused on real-time engagement and live betting moments Ensure compliance with design systems and UI consistency across domains, ensuring scalable patterns and cohesive visual language across surfaces Mentor and support designers through regular feedback and design reviews, strengthening craft, alignment, and end-to-end thinking across the team ### Senior Product Designer @ PrizePicks Jan 2023 – Jan 2025 • Led design for new product initiatives that ensured compliance across multiple states amid evolving sports betting regulations, directly supporting continued market access and revenue continuity • Navigated complex, shifting regulatory requirements, translating legal constraints into clear, user-friendly product experiences across jurisdictions • Designed and launched new game modes and features, including: • Arena — introduced leaderboard-driven competition and dynamic pricing mechanics • Streak — a free-to-play, daily reward-based game that sustained DAUs during periods of limited state availability • Squads — added a social, team-based competitive layer to the core game experience • Elevated design quality and scalability by establishing stronger standards for responsive design and multi-device optimization, addressing gaps in mobile adaptability • Contributed to the evolution of the design system, improving component reusability and enabling more consistent, scalable product development • Helped raise the bar for end-to-end product thinking, driving more structured, scalable solutions across the design team ### Senior Product Designer @ Buzzer Jan 2023 – Jan 2023 - Led product narrative synthesis that defined the company’s current and future offerings, driving the company’s transition from B2C to B2B. - Redesigned, enhanced, and standardized key app features to improve user experience and flexibility of implementation. - Evaluated and contributed to further research required to validate market fit that helped drive the conversation toward new company partnerships. - Created design systems, pitch decks, and designed custom solutions for potential partners in close collaboration with Product VP and commercial leaders. ### Senior Product Designer @ EA SPORTS Jan 2022 – Jan 2023 | Redwood City, California, United States - Designed a full-scale prototype of a social sports app and the design system that powered it to deliver the product’s first milestone of features implemented on a live device. -Partnered with Researchers, Product Managers, Engineers, and Leadership to assess market fit and conduct moderated user tests. - Led design process workshops, established design principles, mentored new designers, created detailed user stories and acceptance criteria, and managed team deliverables. ### Senior Product Designer @ Volta Charging Jan 2020 – Jan 2022 | San Francisco Bay Area - Designed end-to-end user experience of an electric vehicle charging app that transitioned product from free to paid model on iOS and Android platforms. - Aligned design strategy with product and executive-level stakeholders through research, documentation, and roadmapping multiple discoverability features. - Partnered closely with agile engineering and QA teams to support and oversee production sprints. -Designed and implemented a scalable and accessible mobile design system to enhance product quality and eliminate tech debt. ### Product Designer @ Oculus VR Jan 2019 – Jan 2019 | menlo park, CA -Designed social coordination features for the Oculus VR platform’s operating system. -Strategized usability improvements and re-factoring of existing VR experience for the second phase of the product lifecycle. -Partnered with multiple stakeholders including design, engineering, content strategy, and data science to leverage all resources required to move forward with new design initiatives. ### User Experience Designer @ Facebook Jan 2017 – Jan 2019 | Menlo Park, CA - Partnered with the Head of Platforms to launch an eLearning product for businesses to grow through Facebook Business’ marketing tools. - Designed multiple usability improvements and new feature designs for Facebook’s campaign management tools and the help center that supports them. - Strategized design solutions with Data Science team for regular A/B testing. Collaborated closely with content strategists to align content and design. ### User Experience Designer @ Turbo Technologies Jan 2016 – Jan 2017 | San Francisco Bay Area Executed all design operations through user-centered design research, simplifying complex business processes into unique design paradigms and user flows. Partnered with Turbo’s Founder and CEO to align on product vision and past UX findings. Created detailed design specs for the company’s engineering team for product launch. ### User Experience Designer @ Linden Lab Jan 2013 – Jan 2016 | San Francisco, CA Partnered with the Director of Product to develop design strategies that met long-term product goals. Designed new features including a user-to-user marketplace, leaderboards, and achievements, which increased ARPU by 39%. Guided the engineering team through all sprints of product design, including a product re-brand. Created weekly community campaigns, which directly contributed to a steady MAU and retention. ### Product Designer @ Enterprise & Consumer Jan 2010 – Jan 2013 | San Francisco Bay Area Partnered with multiple start-up executives to develop design strategies for enterprise and consumer products. Created product pitch decks that directly contributed to the funding of multiple projects. Aligned with various stakeholders on strategic design initiatives across multiple teams. Clients include Citibank, Aetna Healthcare, Fjord Design, and Pivotal Labs. ### UI & UX Designer @ OpenTV Jan 2009 – Jan 2012 | San Francisco Bay Area Created the visual interface of Gravity Guide - an award-winning system for set-top boxes with a complete feature set for digital TV. Conceptualized the user experience, created all screen designs, produced interaction documentation, and translated all use cases into visual designs for all features across the product. Worked closely with Product Manager, UX Director, and Engineering team create a working prototype and ship the final product. ## Education ### Bachelor of Applied Science (B.A.Sc.) in Motion Graphic Design Ex'pression College for Digital Arts ## Contact & Social - LinkedIn: https://linkedin.com/in/casey-chisom-5b617717 - Portfolio: https://caseychisom4619.myportfolio.com/ --- Source: https://flows.cv/caseychisom JSON Resume: https://flows.cv/caseychisom/resume.json Last updated: 2026-04-13