# Casey Roby > Software Engineer | Product Manager | Passionate about Integrations & Workflow Optimization Location: Brooklyn, New York, United States Profile: https://flows.cv/caseyroby Passionate about hypothesis-driven experimentation, continuous learning and collaborating to build creative, effective solutions to painful problems. Looking for opportunities with companies led by diverse voices that strive to make a positive impact in the world. ## Work Experience ### Co-Founder | Software Engineer | Product Manager @ Crystal Logic Labs Jan 2023 – Present | Brooklyn, New York, United States Design, scope, and implement technical solutions for client companies. ### Production Coordinator @ Unknown Jan 2022 – Present | New York, New York, United States TLDR experience: Louis Vuitton, Jay-Z/Live Nation, NYC Pride, Tiffany & Co., Meta, Rayban, Netflix, Rock the Bells Fest, Olay, Target, Head In the Clouds Fest, New York Road Runners, K2, 88 Rising, Madwell Roles: - Production Coordinator for Louis Vuitton's Louis200 exhibit in New York - Artist Credentials Manager for Head in the Clouds Fest - Overnight Site Manager for set up and strike of Tiffany & Co dinner - Assistant to the Travel Coordinator for New York Pride 2023 - Production Coordinator for The Book of HOV exhibition in Brooklyn (Jay-Z exhibit at the BPL). - Production Office Manager for Rock the Bells Fest Highlights: - Analyzed data, designed protocols, and strategically managed budget to successfully run 3-month interactive exhibit for Louis Vuitton 30% under budget. - Strategically sourced core materials to reduce costs by 43% per unit on average for Louis Vuitton's interactive exhibit. - Produced remote photoshoot for Louis Vuitton and the photographer Feng Li that satisfied all stakeholder requirements. Skills Used: - Strong empathy and communication skills to meet often conflicting stakeholder needs. - Excel to manage budgets and organize/track complicated moving pieces of projects, such as artist ground transpo for Pride and artifacts for the Jay-Z exhibit. - Leadership to oversee/manage vendor load in/set up/load out at events. ### Product Manager @ Herald Jan 2022 – Jan 2022 - Demonstrated bias towards action by automating core integration step for my team, reducing hours of manual work by ~90% and improving accuracy by ~50% on average. - Analyzed qualitative and quantitative data to optimize integration development workflow and reduce key success metric, days to integrate, by 46% in first 3 mos at Herald. - Built dashboard to validate hypotheses and focus resources on high-impact features to drive - measurable business results and create world-class experiences for our customers. - Promoted transparency, aligned product vision, and increased workflow velocity by designing a scalable information architecture for internal documentation–essential to a remote-first organization. - Released high-velocity optimizations to test and validate hypotheses quickly, and maintain focus on high-impact features. - Considered tradeoffs between user needs and business goals and elected to reduce customer barriers to signup despite increased tech maintenance costs to increase signups and supercharge growth. - Uncovered and clarified conflicting definitions of essential API flows on engineering and product teams to improve communication between stakeholders and provide a seamless user experience. - Optimized onboarding experience to save manager time and shorten time to onboard (essential to a fast-paced early-stage startup). 100% of new hires surveyed preferred Herald’s onboarding to their previous experiences. ### Mathematics Consultant @ Nearpod Jan 2021 – Jan 2021 - Authored educational videos to address the needs of the approximate 13 million middle school math students enrolled in the USA in 2021. - Communicated with Content Team to align product vision. - Developed efficient workflow process including a tight feedback loop to deliver high-quality content more quickly and with less effort. ### Product Manager & Software Engineer @ FoodFriend Jan 2020 – Jan 2020 - Oversaw product from ideation to implementation to grow product management skills and gain experience working with design as a direct stakeholder. - Designed and completed 6-month roadmap on time and to spec. - Collaborated with designer to create accessibility-compliant design system. - Conducted customer surveys and interviews, collecting quantitative and qualitative data, to validate assumptions. ### Software Engineer @ Flocabulary Jan 2017 – Jan 2019 | Brooklyn, New York, United States - Led team culture retros and negotiated cross-functional initiatives that improved Engineering retention by ~50% YoY. - Built and scaled integration that simplified district onboarding to a single step and increased revenue by expanding serviceable customer segments in a high-growth environment. - Improved runtime performance of core data sync by 65%. ### Resident @ Recurse Center Jan 2016 – Jan 2016 | Manhattan, NY Built YouTube Music Library flask web app to improve my web development skills and learn from other engineers (before YouTube Music launched). ### Junior Software Engineer @ Vacasa Jan 2015 – Jan 2015 - Automated tax forms in new tax districts to expand our market and increase revenue by 100% in 2015. - Leveraged qualitative and quantitative data to design software engineering internship program that increased value of intern contributions. 100% of my interns were offered full-time positions. - Collaborated with product manager to scope skill-appropriate projects for interns. ### Customer Engagement Representative @ SurveyMonkey Jan 2014 – Jan 2015 ### Tech Support @ Lewis & Clark Law School Jan 2013 – Jan 2013 ### Teaching Assistant and Grader for Mathematics and Computer Science Departments @ Lewis & Clark College Jan 2013 – Jan 2013 ## Education ### Product Management Certification General Assembly Jan 2021 – Jan 2021 ### BA in Mathematics & Gender Studies Lewis & Clark College Jan 2011 – Jan 2013 ## Contact & Social - LinkedIn: https://linkedin.com/in/caseyroby - Website: https://www.caseyroby.com - GitHub: https://github.com/elenacaseyroby --- Source: https://flows.cv/caseyroby JSON Resume: https://flows.cv/caseyroby/resume.json Last updated: 2026-03-23