As Lead Product Designer, I design and launch SaaS and B2B products end-to-end — shaping strategy, leading research, and delivering high-impact experiences across EdTech, healthcare, and internal platforms. I collaborate closely with PMs and engineers to define product vision, roadmap priorities, and design systems that scale.

Highlights:

• Designed and launched five cross-platform SaaS products, driving measurable business growth.

• Aperian (EdTech): Rebuilt onboarding flow to increase client capture by 400%, and redesigned admin dashboards that reduced manual work by 80%.

• Direct2Care (Healthcare SaaS): Defined and delivered integrated billing and admin features that freed resources and enabled scalable client growth.

• Internal SaaS Platform: Co-led design of a project management and budgeting system with multi-budget attribution and real-time profitability metrics.

• Contributed to design system foundations and mentored a team of four designers, fostering collaboration in a dev-heavy environment.

Developed custom ERP, including CRM, OMS, WMS managing pipeline from lead gen. to order delivery.

Zero-to-one redesign of both full services B2B and B2C sites optimizing for pre-existing sales pipelines.

Designed front-end and back-end product customization platform.

Designed a responsive ecommerce account management experience.

Managed one direct report.