# Casey Trauty > Senior Product Designer | UI/UX | SaaS Platforms & E-commerce (Shopify, Conversion, Accessibility) Location: Tracy, California, United States Profile: https://flows.cv/caseytrauty I’m a Senior Product Designer with 7+ years of experience helping companies turn complex ideas into simple, intuitive products. My background spans SaaS, e-commerce, and consumer platforms — with a track record of measurable results, like boosting client capture by 400% for an EdTech platform and cutting admin time by 80% through smarter workflows. I combine user research, strategy, and hands-on design craft to create solutions that balance business goals with user needs. At agencies, I’ve designed and launched custom Shopify stores, SaaS tools, and web platforms across industries like healthcare, beauty, and entertainment. My philosophy degree trained me to frame problems clearly and find novel solutions. I often ground digital experiences in real-world analogies — treating a homepage like a storefront entrance, or suggested products like cross-merchandising on the shelf — which makes complex systems easier for teams to understand and for customers to enjoy. Always exploring new ideas, I’m an early adopter of AI design tools and follow the evolving space of UX, product, and technology trends. ## Work Experience ### Product Manager @ Direct2Care Jan 2025 – Present ### Product Designer @ Freelance Jan 2015 – Present | United States ### Product Designer @ White Rabbit Group Inc Jan 2021 – Jan 2025 | United States As Lead Product Designer, I design and launch SaaS and B2B products end-to-end — shaping strategy, leading research, and delivering high-impact experiences across EdTech, healthcare, and internal platforms. I collaborate closely with PMs and engineers to define product vision, roadmap priorities, and design systems that scale. Highlights: - Designed and launched five cross-platform SaaS products, driving measurable business growth. - Aperian (EdTech): Rebuilt onboarding flow to increase client capture by 400%, and redesigned admin dashboards that reduced manual work by 80%. - Direct2Care (Healthcare SaaS): Defined and delivered integrated billing and admin features that freed resources and enabled scalable client growth. - Internal SaaS Platform: Co-led design of a project management and budgeting system with multi-budget attribution and real-time profitability metrics. - Contributed to design system foundations and mentored a team of four designers, fostering collaboration in a dev-heavy environment. ### User Experience Designer @ Exxact Corporation Jan 2020 – Jan 2021 | Fremont, California, United States Developed custom ERP, including CRM, OMS, WMS managing pipeline from lead gen. to order delivery. Zero-to-one redesign of both full services B2B and B2C sites optimizing for pre-existing sales pipelines. Designed front-end and back-end product customization platform. Designed a responsive ecommerce account management experience. Managed one direct report. ### Brand Specialist/ Graphic Designer @ Exxact Corporation Jan 2018 – Jan 2020 | Fremont, California ### Web Designer - Communications Consultant @ California Deaming Photobus Jan 2018 – Jan 2018 | Dublin, California ### Lead Designer @ La PanotiQ Bakery and Cafe Jan 2016 – Jan 2017 | Campbell, CA ### Graphic Designer @ Newmark Cornish & Carey Jan 2015 – Jan 2016 | Hayward, CA I was responsible for designing flyers, multi-page brochures, Offering Memorandums (OMs), Broker Opinions of Value (BOVs), and many other spiral bound presentations for this small branch of Newmark. Frequently photo retouching was required to help craft the atmosphere of a property when creating many multi-page brochures and Offering Memorandums, with design features ranging from very edge-y and contemporary to minimalist. These would cover the entire breadth of important facts about the properties. Clarity and easy of access were the most important features of these brochures, so layout was thumb-nailed and confirmed by the agent before too much time was spent creating the large documents for print. In addition to print and digital flyer and brochure design, it was my responsibility to create and maintain email blasts to the specifications of the brokers. Everyone has their taste, and it was my job to help the brokers define and implement theirs. ### Graphic Artist @ Whole Foods Market Jan 2014 – Jan 2015 | Fremont, California All in-store marketing was my responsibility. I was to plan and implement any signs, banners, posters, fliers, coupons, and decor items the store requested. I frequently made foam mounted display signs in excess of 4 feet by 3 feet, custom into custom shapes and often made of multiple layers to simulate a low relief. Large format prints were done on 12-color wide-format inkjet printer by Cannon. Maintenance, quality control, and troubleshooting were my responsibility. After 6 months I received due to my productivity, diligence, and positive attitude. In addition the above, it was my responsibility to insure all departments had, in-hand and then on the shelves, the most current pricing signs and tags, and sale promotions. This job was done entirely on a n iMac Pro, running virtual box to emulate Windows when required. ### Artistic Director @ Let Them Eat Cake! Jan 2010 – Jan 2014 | Davis, California I managed all clients' creative requests. This included helping clients develop their vision as well as help them to stay inside their budget. This could be as simple as the creation of gum-paste decorations to adorn cupcakes, or as extravagant as the design of their wedding cake. I would including iterative sketches and phone conversations to help refine their idea. Business cards, marketing collateral, and all computer maintenance requests were also my purview. Aside from my creative direction, I would help with daily tasks to maintain the business. No job was too small or too large. I would help wherever I was needed. ## Education ### Bachelor's degree in Philosophy California Polytechnic State University-San Luis Obispo ## Contact & Social - LinkedIn: https://linkedin.com/in/caseytrauty --- Source: https://flows.cv/caseytrauty JSON Resume: https://flows.cv/caseytrauty/resume.json Last updated: 2026-04-13