I launched The Turn Signal in 2019 to share more about the interesting field of automotive UX design. I try to bridge the gap between academic research and industry, work on interesting projects, and write about car design in general. The blog has since grown to attract approximately 150K unique visitors annually.

At Snapp Automotive, we’re on a mission to improve in-car software and design. As CPO, I lead the design and development of SnappOS, a white-label infotainment system designed specifically for startup and niche carmakers. Additionally, we work with major OEMs to shape their in-car design strategy and help them in the design and development of their next generation in-car infotainment systems.