Growth: Monetization

Contract converted to Full-time in Jun, 2025

Consumer experience: Home (discovery) and Search

At Better, I worked across all Growth teams (acquisition, activation and monetization) designing from concepts to small experiments and led everything related to the Pre-approval process flow.

Growth: Acquisition, Activation and Monetization

At Globo, I worked on the team that led the repositioning of Globoplay (a Brazilian streaming service with +22MM users) to include live channels, offering free and premium content to watch live or on-demand. In addition, I also worked on the company's main news portals (related to sports, news and entertainment) designing both consumer-facing products and editing tools (CMS).