# Cassidy Rose Layton > UX / UI Designer Location: New York, New York, United States Profile: https://flows.cv/cassidyroselayton Hey! My name is Cassidy, but you can call me Cass. I’m a UX/UI designer based in Brooklyn, NY. I channel my immense creativity through User-Centered Design to create innovative solutions and products people actually want to use! I design with empathy first and I’m a true (and zany) team player. I've worked with small start-ups, charities, mega-brands, government organizations, and everything in between to create captivating websites, digital products, apps, and virtual content. I’m also a people person, with a deep well of interpersonal knowledge to facilitate design solutions that surprise and delight. I’m passionate about creativity across genres. As a published fiction author, an award-winning UX designer, a start-up founder, an accomplished artist, and a prize-winning baker, I think creativity is a force that transcends mediums and exists for the taking. Message me if you want to talk about creativity (I’m a Julia Cameron die-hard), or if you’re looking for someone to do some freelance UX/UI on your passion project or start-up! I love great ideas and helping to make them real and accessible. ## Work Experience ### Senior UX Designer @ JPMorgan Chase & Co. Jan 2022 – Jan 2025 | New York City Metropolitan Area ### UX Designer @ Applied Visions, Inc. Jan 2022 – Jan 2022 | Brooklyn, New York, United States ### UX Designer @ Matic Digital Jan 2021 – Jan 2022 ### Freelance UX Designer @ Unknown Jan 2019 – Jan 2022 | New York City Metropolitan Area +I help individuals, start-ups, and companies of all sizes engage their users like never before. Using the user-centered design process, combined with a holistic approach from my background in storytelling, I design never before seen software, websites, apps, widgets, and more. +I offer a wide range of services from self-contained website facelifts, all the way to end-to-end design for new products. +Previous (and awesome) clients include MadPow, BastionZero, Market Vector, Lantic Rogers, Vendelux, E-Fish, Bytebase, Smart Trainer, Reci-pal, MealTrack, eMembership, IATSE, 9-Hi, Till, UX Pressia, Steve's Knives, Impromptu, and (many) more. ### User Experience Designer @ Thinkful Jan 2020 – Jan 2020 | New York, United States PROJECT: Reci-pal Reci-pal is an iOS app that uses machine learning to take stock of what you already have in your kitchen, and suggest custom recipes and shopping lists. +I was given stakeholder deliverables and asked to improve the UX of their product and incorporate new wireframes. +By creating multiple mock-ups I was able to complete exploratory user testing and implement a design that allowed users to achieve their goals 50% more often. +I worked with a senior designer at Amazon who had experience in machine learning so I could gain the skill of how to design for it, and incoporate it into the app. +I delivered personas, empathy and journey maps, user flows, wireframes, mock-ups and a pixel perfect prototype. ### User Experience Designer @ Thinkful Jan 2020 – Jan 2020 | New York, United States PROJECT: Till Till is an app that allows city dwellers to order and subscribe to produce directly from small farmers. +During my research phase, I logged 10 hours of phone interviews with farmers, CSA operators, and sustainable eaters to develop my MVP. +Over Zoom, I virtually tested users using a clickable mock-up, synthesized results, and re-designed my prototype from those results. +I worked with a senior designer at Amazon to refine my checkout process, designing multiple pages where a user can see what they have ordered and add delivery preferences to build trust. +I delivered personas, empathy and journey maps, user flows, wireframes, mock-ups and a pixel perfect prototype. ### User Experience Designer @ Thinkful Jan 2020 – Jan 2020 | New York, United States PROJECT: Impromptu Impromptu is an activities planner for short or long trips, that shows you customized niche and local attractions based on your preferences. +During my research phase, I surveyed and interviewed 50+ users about their travel preferences and did competitor analysis on 12 companies to understand what was wrong with how we travel. +Under a tight deadline, I was able to narrow the scope of the product to not only meet my MVP but to enhance the ease of using the product. +I delivered personas, empathy and journey maps, user flows, wireframes, mock-ups and a pixel perfect prototype. ### Team Leader FOH/BOH @ Levain Bakery Jan 2018 – Jan 2020 | New York, New York, United States +Developed unique team building and leadership skills +Solved CX challenges through the brands’ mega-growth, multi-store expansion, and eventual acquisition ### Hostess / Reservationist @ Cote Korean Steakhouse Jan 2018 – Jan 2018 | New York, New York, United States ### Runner / Agent @ TodayTix Group Jan 2015 – Jan 2017 | New York, United States ## Education ### UX/UI Design Flex Program in UX/UI Design Thinkful ### Saint Edward's School ### Associate of Arts - AA in Musical Theater American Musical and Dramatic Academy ## Contact & Social - LinkedIn: https://linkedin.com/in/cassrose - Portfolio: https://www.cassidyrosedesign.com --- Source: https://flows.cv/cassidyroselayton JSON Resume: https://flows.cv/cassidyroselayton/resume.json Last updated: 2026-03-29