A generalist principal software designer with a focus on prototyping, user research, and compelling data visualizations, my career spans user experiences in climate tech, health tech, and digital marketing. My mission is to use my UX skills to better the world.
2023 — Now
Seattle, Washington, United States
Sunrun is America's leading provider of residential solar with 1 million customers. Cassie heads up UX product design on the customer-facing Sunrun app, as well as design support for several internal tools.
Seattle, Washington, United States
Amperity is a rapidly growing machine learning customer data platform company, venture-backed by the early investors of Amazon, Facebook, LinkedIn, Spotify, Concur, Flipkart and many more. Amperity helps people use data to better serve their customers, and was recognized by LinkedIn as one of the top startup companies across the US and the #1 startup in Seattle.
As the head of design, I held a hybrid role of design leader and team manager, as well as performing as an active senior individual contributor owning the marketer persona experience. Highlights included:
Hiring, management, mentorship, and resource planning for 2 UX designers and 2 senior UX designers.
Development and evangelization of design team processes and Amperity UI design system standards, including design principals, UI pattern library, and usage guidelines.
Design lead for features serving our marketer persona, including segmentation via a SQL editor or a drag-and-drop editor, and a one-time or recurring campaign builder. This included PM and dev collaboration, user research, designing wireframes, mockups, and prototypes, usability testing, and design QA.
2019 — 2021
Seattle, Washington, United States
In this role, I acted as a hybrid UX PM for the dev team shaping our new product for the marketer persona, AmpIQ, as well as the "Identities" team prior to that. Highlights included:
Owned the MVP of Amperity's first major in-platform data visualization product, which allowed users to quickly access key common trends on their customers without the need to export to a third-party tool.
This included everything from ideation to shipping, including user research, gathering requirements, managing scope, designing wireframes, mockups, and prototypes, developing functional specifications in collaboration with developers, and owning QA and release.
Seattle and Los Angeles
Invio SourceDrive™ is a cloud-based software solution that improves the safety and speed of multi-site clinical trials. Invio provides a way for trial sponsors to monitor research site data remotely, automates common clinical operations tasks, and meets compliance requirements (such as HIPAA and 21 CFR Part 11). In my role as Chief Product Officer, I owned all product feature designs and led product management and design.
Completed user research and design of the platform MVP and all subsequent feature releases.
Owned roadmap planning and all other product management for Invio.
Collaborated with the development team on feature development and proof of concept models for our long-term vision of leveraging technologies such as OCR, AI/ML for validation of clinical trial data.
Established customer success processes including support ticketing and knowledge base article systems.
Contributed heavily to fundraising and sales, including pitch event presentations and public speaking engagements.
As a co-founder, oversaw many business operations including facilities and human resources concerns.
Received the "Seattle Health Innovator of the Year" award, recognizing "an individual member of a health innovation startup team who maintains focus on the customer and builds deep, long-term relationships by better understanding, anticipating, and fulfilling customers' needs."
Seattle, Washington, United States
Owning the end-to-end user experience of Nexxus Marketing, a web-based life sciences marketing application, I internally championed the voice of our users. I evolved business requirements from Product Management into user needs, stories, and scenarios, and designed innovative features to build a competitive edge in the marketplace.
Managed a shared team of Product Designers, IxDs, and Visual Designers.
Completed resource planning, communication, and attained buy-in with company directors.
Ensured quality and evangelization of project deliverables for PMs and developers, user research assets, and usability tests and results.
Won the Technology and Solutions "Excellence in Innovation" award for my work on a prototype demo of the Nexxus Orchestrated Customer Engagement concept for our USBU customer event.
Education
Seattle Pacific University
Bachelor of Arts - BA
South Seattle College