# Cassie Anderson > A software product designer working to make the world a better place | User Experience Design | Interaction Design | Information Architecture | ClimateTech & HealthTech Location: Seattle, Washington, United States Profile: https://flows.cv/cassieanderson A generalist principal software designer with a focus on prototyping, user research, and compelling data visualizations, my career spans user experiences in climate tech, health tech, and digital marketing. My mission is to use my UX skills to better the world. Today I'm at Sunrun, leading design work on the mobile app made for 1 in 5 Americans who have made the switch to solar power at home. From 2019 to 2023 I led the design team at Seattle unicorn Amperity, an AI-powered customer data platform that empowered B2C companies to better understand and serve their customers. Amperity was recognized by LinkedIn as one of the top startup companies across the US and the #1 startup in Seattle. Previous to Amperity, I cofounded Invio, an enterprise SaaS company making clinical trials safer, faster, and more efficient via the automation of critical clinical operation workflows, where I served as Chief Product Officer. I carry the founder mentality with me everywhere I go. In the past, I have been a senior contributor and manager for several successful Seattle software startups (iLike, acquired by MySpace in 2009, and Appature, acquired by IMS Health/IQVIA in 2013). I am a strong advocate for utilizing data, empathy, consistency, and collaboration to build software that meets user needs in an intuitive way. ## Work Experience ### Staff Product Designer @ Sunrun Jan 2023 – Present | Seattle, Washington, United States Sunrun is America's leading provider of residential solar with 1 million customers. Cassie heads up UX product design on the customer-facing Sunrun app, as well as design support for several internal tools. ### Director Of Product Design @ Amperity Jan 2021 – Jan 2023 | Seattle, Washington, United States Amperity is a rapidly growing machine learning customer data platform company, venture-backed by the early investors of Amazon, Facebook, LinkedIn, Spotify, Concur, Flipkart and many more. Amperity helps people use data to better serve their customers, and was recognized by LinkedIn as one of the top startup companies across the US and the #1 startup in Seattle. As the head of design, I held a hybrid role of design leader and team manager, as well as performing as an active senior individual contributor owning the marketer persona experience. Highlights included: • Hiring, management, mentorship, and resource planning for 2 UX designers and 2 senior UX designers. • Development and evangelization of design team processes and Amperity UI design system standards, including design principals, UI pattern library, and usage guidelines. • Design lead for features serving our marketer persona, including segmentation via a SQL editor or a drag-and-drop editor, and a one-time or recurring campaign builder. This included PM and dev collaboration, user research, designing wireframes, mockups, and prototypes, usability testing, and design QA. ### Director of Product @ Amperity Jan 2019 – Jan 2021 | Seattle, Washington, United States In this role, I acted as a hybrid UX PM for the dev team shaping our new product for the marketer persona, AmpIQ, as well as the "Identities" team prior to that. Highlights included: • Owned the MVP of Amperity's first major in-platform data visualization product, which allowed users to quickly access key common trends on their customers without the need to export to a third-party tool. • This included everything from ideation to shipping, including user research, gathering requirements, managing scope, designing wireframes, mockups, and prototypes, developing functional specifications in collaboration with developers, and owning QA and release. ### Chief Product Officer and Co-Founder @ Invio, Inc. Jan 2016 – Jan 2020 | Seattle and Los Angeles Invio SourceDrive™ is a cloud-based software solution that improves the safety and speed of multi-site clinical trials. Invio provides a way for trial sponsors to monitor research site data remotely, automates common clinical operations tasks, and meets compliance requirements (such as HIPAA and 21 CFR Part 11). In my role as Chief Product Officer, I owned all product feature designs and led product management and design. • Completed user research and design of the platform MVP and all subsequent feature releases. • Owned roadmap planning and all other product management for Invio. • Collaborated with the development team on feature development and proof of concept models for our long-term vision of leveraging technologies such as OCR, AI/ML for validation of clinical trial data. • Established customer success processes including support ticketing and knowledge base article systems. • Contributed heavily to fundraising and sales, including pitch event presentations and public speaking engagements. • As a co-founder, oversaw many business operations including facilities and human resources concerns. • Received the "Seattle Health Innovator of the Year" award, recognizing "an individual member of a health innovation startup team who maintains focus on the customer and builds deep, long-term relationships by better understanding, anticipating, and fulfilling customers' needs." ### Senior Manager, Product Design @ IMS Health Jan 2015 – Jan 2016 | Seattle, Washington, United States Owning the end-to-end user experience of Nexxus Marketing, a web-based life sciences marketing application, I internally championed the voice of our users. I evolved business requirements from Product Management into user needs, stories, and scenarios, and designed innovative features to build a competitive edge in the marketplace. • Managed a shared team of Product Designers, IxDs, and Visual Designers. • Completed resource planning, communication, and attained buy-in with company directors. • Ensured quality and evangelization of project deliverables for PMs and developers, user research assets, and usability tests and results. • Won the Technology and Solutions "Excellence in Innovation" award for my work on a prototype demo of the Nexxus Orchestrated Customer Engagement concept for our USBU customer event. ### Senior Product Designer @ IMS Health Jan 2014 – Jan 2015 | Seattle, Washington, United States After IMS Health acquired Appature, I transitioned to an individual contributor role on the design team to align with my long-term desire to impact the product directly. • Created and evangelized feature project deliverables for PMs and developers (e.g., user flows, wireframes, mockups, and prototypes). • Developed user research assets for PM use (e.g., user personas and telemetry reporting). • Ran usability tests and reported internally on results. • Defined which success metrics would be tracked for each new feature release. ### Product Adoption Manager @ IMS Health | Appature Jan 2012 – Jan 2014 | Seattle, Washington, United States This was a critical role at Appature. We were on track for acquisition-worthy revenues, but our churn was trending poorly, cutting away at the foundations of a solid SaaS business model. I was asked to build a team focused on resolving this issue and turn the trend around. Though this was an extremely challenging time as I was still also owning my UX Product Manager responsibilities, we reached success and Appature was acquired by IMS Health in March 2013. • Hired, trained, and managed a new technical support and customer service team of 7 direct reports. • Established tracking system, triaged, and advocated weekly to the Product team on customer issues. • Reported monthly to the whole company on account health, including a rollup of quantitative usage metrics, support issues, and account manager interviews. ### UX Program Manager @ IMS Health | Appature Jan 2011 – Jan 2013 | Seattle, Washington, United States I joined Appature, a Madrona-backed, web-based platform for automated digital marketing targeting healthcare providers, when MySpace closed its Seattle office. Here I fell in love with applying product design skills to life science: the added complexity and regulatory compliance requirements added an intriguing layer to design problems, and an opportunity to help people in a meaningful way. • Tracked and triaged feature requests, requirements, and wrote feature specifications, including defining which success metrics would be tracked for each. • Co-invented, designed, and PM'd flagship "Journeys" feature. • Collaborated with a graphic designer on mockups, mentored on user experience. • Collaborated with software engineers on the UX and information architecture. • Won the "MacGyver Award" in recognition of exceptional effort. ### Product Manager @ MySpace Jan 2009 – Jan 2011 | Seattle and Los Angeles After iLike’s acquisition by MySpace, I led the transition of support to the MySpace team in Los Angeles, after which I was promoted to run Product for one of MySpace’s verticals, the Events team. • Trained the MySpace support team on supporting the iLike product and users after the acquisition. • Wrote specifications for all new user experiences while ensuring site-wide design consistency with other vertical teams, as well as meeting advertising requirements on each page. • Led cross-functional team efforts to ship a total redesign of the entire calendar, events, and invitations section of MySpace. ### Support Manager @ iLike Jan 2007 – Jan 2009 | Seattle, Washington, United States iLike was a popular music recommendation service based on social algorithms that engaged existing social networking platforms to provide a convenient and rich multi-media experience. iLike was best known for its creation of the largest music application on Facebook, but also allowed artists to post items once with us and immediately reach fans on many networks, including Facebook, Bebo, Hi5, MySpace, and Google's OpenSocial. When I joined, it was a small startup just finding exponential user growth as our Facebook application began to take off. iLike was acquired by NewsCorp as a subsidiary of MySpace in August 2009. • Implemented support processes and tools including social media, a web-based ticketing system, phone response, and online knowledge base. • Hired and trained a customer service team to provide quality support to 55 million users with only 2 direct reports. • Advocated for the users by tracking and communicating usability issues to product management. ### User Experience Team Lead & Founder (Startup Weekend Project) @ skillbit.com Jan 2008 – Jan 2008 | Seattle, Washington, United States skillbit™ was a project created at Seattle Startup Weekend 2008 - completely envisioned, designed and built in 54 hours by a volunteer team of 120 for the fun and experience of pushing ourselves to see what we could accomplish. I headed up the UX team, working with the business, design, and development groups to make sure they had the specs and wireframes needed to complete the product under a breakneck timeframe. skillbit™ has since been retired, but was a web based HR application created around the idea of discovering previously hidden skill sets and resources in existing employees, collecting and archiving that information, and providing internal business intelligence about those skills and talent availability to encourage "in-sourcing" when needed. ### Help Desk Manager @ Seattle Pacific University Jan 2007 – Jan 2007 | Seattle, Washington, United States I was responsible for development and implementation of technical support processes and procedures as a manager in the Computer and Information Systems department; evaluation and subsequent recommendation of Help Desk tools; creation and publication of Help Desk materials and documentation; management of departmental incident tracking system; facilitation of first and second level support for campus computer, network, voice mail and telecommunications systems; and oversight of CIS office operations. Management of the team included hiring, supervision, technical training, and work assignment of one full-time Help Desk Assistant position and 4-5 part-time student employees, as well as design and implementation of reports to measure staff performance. I left this role after almost 6 years working at Seattle Pacific University's Computer & Information Systems department (half as a student worker and half as full time staff) to pursue a new life happily immersed in tech startups. ### Microsystems Analyst - Executive Support @ Seattle Pacific University Jan 2004 – Jan 2007 | Seattle, Washington, United States • Acted as the professional liaison representing the Computer & Information Systems Department to the larger SPU user community, and specifically owned the technology needs of all executive offices and the board of trustees. • My role included conferring with these users to determine and analyze their needs, making system recommendations and executing purchasing, as well as providing ongoing support for microcomputer systems' hardware, software, peripherals, and networking. • I engaged in long-range planning and purchasing decisions for desktop computing standards and support for these offices and campus labs and classrooms. • Hired, trained, and supervised several student workers as microsystems analyst assistants. ### Information Technology Assistant @ Seattle Biomedical Research Institute Jan 2003 – Jan 2004 | Seattle, Washington, United States • Assisted the Information Technologies Department in supporting PC/Mac computers and peripherals on a Windows TCP/IP network. • Duties included the organization of IT supplies, configuring computers, installing and upgrading software/hardware, assisting users, resolving problems, and helping out on projects. • Requirements included a working knowledge of computer hardware, Windows, Microsoft Office, an understanding of LAN and Internet connectivity, a demonstration of strong customer service skills, and the ability to communicate well with others. ### Customer Care Technician / Telecom Assistant @ Seattle Pacific University Jan 2001 – Jan 2004 | Computer & Information Systems • Received "Customer Care Excellence" award for exceptional customer service. • Promoted to Telecommunications Assistant position. • Used web design, problem-solving, and computer troubleshooting skills. ### Peer Advisor (Resident Advisor) @ Seattle Pacific University Jan 2002 – Jan 2003 | Office of Residence Life • Supervised a dormitory floor of twenty freshmen university students. • Enforced University policies and organized educational programming. • Developed organizational, leadership, and administration skills. ### Lab Technician @ Seattle Pacific University Jan 2001 – Jan 2003 | Instructional Technology Services • Supervised use of 25+ computer systems. • Assisted with inquiries regarding the use of a broad array of software. • Further deepened customer service experience and user empathy. ### Administrative Assistant @ University of Washington Medical Center Jan 2001 – Jan 2001 | Seattle, Washington, United States • Worked on multiple office projects in a team specializing in insurance facility fee processing. • Developed teamwork skills, precision, efficiency, and attention to detail. ## Education ### Bachelor of Arts - BA in Business Administration, Information Systems Seattle Pacific University ### Associate of Arts - AA South Seattle College ## Contact & Social - LinkedIn: https://linkedin.com/in/cassie - Portfolio: https://www.wallender.com - X: https://twitter.com/cassie - GitHub: https://github.com/firewallender - Facebook: https://facebook.com/firewallender - Stack Overflow: https://stackoverflow.com/users/1284259 - Portfolio: https://www.wallender.com/ --- Source: https://flows.cv/cassieanderson JSON Resume: https://flows.cv/cassieanderson/resume.json Last updated: 2026-03-30