# Cassie L.

> Founder | Creative Director | Ex-Microsoft

Location: United States, United States
Profile: https://flows.cv/cassiel

I’m a founder, new media artist, systems designer, and working at the intersection of ecology, technology, and cross-cultural strategy.

My journey began in interaction and UX design - where I crafted award-winning digital tools to make healthcare, climate, and emotional systems more intuitive. Over time, I realized what I was really building were not just interfaces, but spaces for transformation. That insight led me to shift from client-based work into independent, purpose-driven entrepreneurship.

🌍 My work serves:
– Artists & designers seeking ecological frameworks  
– Organizations building sustainability-aligned experiences  
– Cross-cultural teams needing visual clarity & strategic coherence  
– Clients exploring the future of wellness, community, and narrative

🎯 Vision:  
To shape a future where creativity is regenerative, systems are human-centered, and design holds space for emotion, ecology, and meaning.

If you're building towards a post-disciplinary, values-aligned world, let's connect.

## Work Experience
### Creative Director @ Stealth Startup
Jan 2024 – Present

### Product Designer @ Dasion
Jan 2023 – Jan 2024
Delivered end-to-end experiences for patient (B2C) and clinician (B2B) interfaces, establishing the MVP framework for an AI-powered mental health treatment system. Implemented 10+ features using advanced methodologies like blueprint service mapping and interactive voice prototyping, boosting workflow efficiency by 125%.

### Product Designer @ Microsoft
Jan 2022 – Jan 2023 | San Francisco Bay Area
Redesigned and launched a streamlined checkout and admin management system for Microsoft 365 cloud service providers (B2B), focusing on improving usability, security, and scalability for enterprise clients. Delivered 5+ features, including subscription provisioning, enhancing IT admin decision-making, and reducing onboarding friction by 35%.

### UX Designer @ Oppia Foundation
Jan 2021 – Jan 2022 | San Francisco Bay Area
▪️ Redesigned the internal admin review tool to improve task completion rate and productivity.

### Founding Product Designer @ EasyJobs
Jan 2021 – Jan 2022
▪️ Led the design strategy to drive brand identity, information architecture, and interface design to boost the user growth on the web platform.

### UX Designer @ Foxit
Jan 2021 – Jan 2021
▪️ Led the PDF online template library interface redesign to increase the online store visit.
▪️ Designed a long-term NPS survey strategy towards the Foxit PhantomPDF product to get regular feedback from existing and new users.

### Stage Designer @ Pomona College
Jan 2018 – Jan 2019 | Claremont, California, United States
Designed and implemented the stage set for​ Metamorphoses by Mary Zimmerman


## Education
### MDes in Human Computer Interaction
California College of the Arts

### Bachelor's degree in Studio Arts - Digital Communication & Media Studies
Pitzer College


## Contact & Social
- LinkedIn: https://linkedin.com/in/cassielidesign

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Source: https://flows.cv/cassiel
JSON Resume: https://flows.cv/cassiel/resume.json
Last updated: 2026-04-13