Golden State Warriors (GSW) & The National Women’s Soccer League | $350k+ Budget

Designed and executed an activation strategy for a back-to-work initiative in partnership with The Golden State Warriors, leveraging the team’s championship trophy, bringing in former player, executive, and coach, Chris Mullin, and creating contents and giveaways that led to 400 employees attending at the San Francisco office.

Led the development and introduction of an “art” segment to a mindfulness workshop at five Bay Area elementary schools, conducting workshops in partnership with Mindful Project and The Peaceful Warriors Program.

6-person Cultural Content Committee | Internal & External Marketing Campaigns

CHALLENGE: Devise and develop purpose-driven marketing strategies to center communication efforts and customer-first campaigns on core values—to build business and present and protect the brand during a period of social activism.

Honored with a Propolis Top 80 U.S. Marketers award for establishing and leading a volunteer Cultural Content Committee—still in effect today, reviewing 225+ marketing campaigns to ensure alignment to DEI and core values.

Invited to deliver the keynote address at the 2022 Ignite B2B Marketing Conference—purpose marketing as the new bottom-line business driver; led a storytelling workshop for marketing executives that garnered the highest attendance of all sessions at the event.

Designed a comprehensive design strategy, guidelines, and protocols to develop marketing content, creating a process to ensure that content was filtered but not diluted, and aligned to the Adobe brand narrative.

1 Direct Report | 6 Events Annually | $1.2M Budget | Cross-Functional Collaboration

CHALLENGE: Develop creative strategies to deliver a total Adobe brand experience at major conferences and events.

Designed and executed the creative strategy and production of a three-day, four mini-keynote sessions for the Adobe MAX Creative Conference in the Microsoft Theater in Los Angeles, creating an experience that connected consumers to the “big tent” experience in the “small tent”—garnering 1k+ attendees per session.

Devised an engaging virtual experience strategy—with multiple sensory touches and periodic flow changes, pivoting the in-person Adobe Summit event to a virtual one within two weeks—due to the COVID-19 pandemic.

Served as the executive producer of the 2021 Sales Conference, transforming a three-day in-person event into a virtual six-part series over a two-month period—driving an average of 60% engagement of 5k attendees.

Overcame challenges related to executing a virtual Sales Conference, gaining the buy-in of cross-functional teams to pivot on strategy and defining and managing backup plans, while adhering to the vision of each divisional leader.

3 Direct Reports | Top 25 Strategic Accounts | 2k+ Worldwide Field Sales Representatives

CHALLENGE: Build and lead a team to support the design and development of innovative strategies to deliver the look, tone, and feel of the Adobe brand across all sales touchpoints—to deliver a truly engaging brand experience.

Elevated sales presentations to deliver a connected experience for potential and existing customers, designing content and visuals to tell a story and present a vision—to drive multimillions in annual revenue.

Designed and developed a retail experience for attendees of the Adobe Digital Marketing Summit, developing the customer journey map for a curated shopping experience—securing the highest attendance and 15 new deals.

Developed, led, and scaled the Creative Student Micro Internship Program, managing assessments and preparation of students over a 2.5-month period to create marketing content following five annual sales kickoff events.

Collaborated with the Head of Adobe Sales Academy to lead and scale the Student Athlete Micro Internship Program, expanding the curriculum beyond sales, and introducing former employee athletes and recent graduates to share their transition experience into a corporate environment—resulting in 15+ college hires.

Led all visual communications for Chief Communication Officer and his staff to help craft compelling strategies to internal and external audiences. Included all aspects of visual development from initial strategy, content creation, presentation production and post delivery assessments.

Design and launch the worldwide corporate Presentation Template for all the company’s employees. The template had features that helped users create more efficient and more creative presentations while having the ability to create custom themes using existing company campaign imagery.

Managed a visual communications team to develop high level communications through presentations, info graphics, marketing materials and social campaigns.

Led point person for large worldwide sales conferences, Officers Meetings and CEO All-Hands to coordinate all visuals for show production. This includes content preparations, presentation development, delivery assistance, show preparations, rehearsal coordination, back stage direction and post show leveraging of presentations.

Coordinated with Marketing and Brand teams to develop a new branding initiative to our spin off company. This included color palette, marketing material design and a new presentation template.