# Cass Taylor > Brand Strategist | Innovator | Storyteller | Sports Marketer | Visual Designer | Creative Producer | Founder | Board Member Location: San Francisco, California, United States Profile: https://flows.cv/casstaylor Changing Mindsets & Driving Brand Awareness & Preference as an Innovator & Consultative Strategy Partner A Global Marketing & Brand Leader—poised to lead growth-oriented organizations to the next level by introducing science to the art of strategy in service of creative ideas and brand experiences, transitioning focus to purpose-driven marketing to drive awareness, preference, and revenue & utilizing storytelling to develop deeper connections and engagement with employees and customers managing stakeholder relationships to drive collaboration, engagement, and innovation and employing passion and purpose to teach and educate others. ## Work Experience ### Sports Marketing Manager @ Adobe Jan 2022 – Jan 2023 | San Jose, California, United States Golden State Warriors (GSW) & The National Women’s Soccer League | $350k+ Budget Designed and executed an activation strategy for a back-to-work initiative in partnership with The Golden State Warriors, leveraging the team’s championship trophy, bringing in former player, executive, and coach, Chris Mullin, and creating contents and giveaways that led to 400 employees attending at the San Francisco office. Led the development and introduction of an “art” segment to a mindfulness workshop at five Bay Area elementary schools, conducting workshops in partnership with Mindful Project and The Peaceful Warriors Program. ### Purpose Marketing Lead @ Adobe Jan 2021 – Jan 2022 | San Jose, California, United States 6-person Cultural Content Committee | Internal & External Marketing Campaigns CHALLENGE: Devise and develop purpose-driven marketing strategies to center communication efforts and customer-first campaigns on core values—to build business and present and protect the brand during a period of social activism. Honored with a Propolis Top 80 U.S. Marketers award for establishing and leading a volunteer Cultural Content Committee—still in effect today, reviewing 225+ marketing campaigns to ensure alignment to DEI and core values. Invited to deliver the keynote address at the 2022 Ignite B2B Marketing Conference—purpose marketing as the new bottom-line business driver; led a storytelling workshop for marketing executives that garnered the highest attendance of all sessions at the event. Designed a comprehensive design strategy, guidelines, and protocols to develop marketing content, creating a process to ensure that content was filtered but not diluted, and aligned to the Adobe brand narrative. ### Creative Producer @ Adobe Jan 2019 – Jan 2021 | San Jose 1 Direct Report | 6 Events Annually | $1.2M Budget | Cross-Functional Collaboration CHALLENGE: Develop creative strategies to deliver a total Adobe brand experience at major conferences and events. Designed and executed the creative strategy and production of a three-day, four mini-keynote sessions for the Adobe MAX Creative Conference in the Microsoft Theater in Los Angeles, creating an experience that connected consumers to the “big tent” experience in the “small tent”—garnering 1k+ attendees per session. Devised an engaging virtual experience strategy—with multiple sensory touches and periodic flow changes, pivoting the in-person Adobe Summit event to a virtual one within two weeks—due to the COVID-19 pandemic. Served as the executive producer of the 2021 Sales Conference, transforming a three-day in-person event into a virtual six-part series over a two-month period—driving an average of 60% engagement of 5k attendees. Overcame challenges related to executing a virtual Sales Conference, gaining the buy-in of cross-functional teams to pivot on strategy and defining and managing backup plans, while adhering to the vision of each divisional leader. ### Lead Visual Design Manager @ Adobe Jan 2015 – Jan 2019 | San Jose, California 3 Direct Reports | Top 25 Strategic Accounts | 2k+ Worldwide Field Sales Representatives CHALLENGE: Build and lead a team to support the design and development of innovative strategies to deliver the look, tone, and feel of the Adobe brand across all sales touchpoints—to deliver a truly engaging brand experience. Elevated sales presentations to deliver a connected experience for potential and existing customers, designing content and visuals to tell a story and present a vision—to drive multimillions in annual revenue. Designed and developed a retail experience for attendees of the Adobe Digital Marketing Summit, developing the customer journey map for a curated shopping experience—securing the highest attendance and 15 new deals. Developed, led, and scaled the Creative Student Micro Internship Program, managing assessments and preparation of students over a 2.5-month period to create marketing content following five annual sales kickoff events. Collaborated with the Head of Adobe Sales Academy to lead and scale the Student Athlete Micro Internship Program, expanding the curriculum beyond sales, and introducing former employee athletes and recent graduates to share their transition experience into a corporate environment—resulting in 15+ college hires. ### Sr. Principal Visual Designer @ Symantec Jan 2012 – Jan 2015 | Mountain View Led all visual communications for Chief Communication Officer and his staff to help craft compelling strategies to internal and external audiences. Included all aspects of visual development from initial strategy, content creation, presentation production and post delivery assessments. Design and launch the worldwide corporate Presentation Template for all the company’s employees. The template had features that helped users create more efficient and more creative presentations while having the ability to create custom themes using existing company campaign imagery. Managed a visual communications team to develop high level communications through presentations, info graphics, marketing materials and social campaigns. Led point person for large worldwide sales conferences, Officers Meetings and CEO All-Hands to coordinate all visuals for show production. This includes content preparations, presentation development, delivery assistance, show preparations, rehearsal coordination, back stage direction and post show leveraging of presentations. Coordinated with Marketing and Brand teams to develop a new branding initiative to our spin off company. This included color palette, marketing material design and a new presentation template. ### Presentation Specialist @ Intuit Jan 2009 – Jan 2012 Managed the creation and development of presentations for the Founder, CEO and Business Unit Leaders for internal and external facing. Assisting in telling more compelling and effective stories while maintaining branding guidelines. Designed a 66 page report for a collaboration with the Government of India’s Ministry of Micro, Small and Medium Enterprises, the National Institute of Entrepreneurship and Small Business Development and the National Small Industries Corporation. Created all graphic elements including charts and prepared all images for consistent color balance. Created an interactive digital magazine app for Intuit's application submission for the Fortune Magazine's 100 Best Places to Work For Contest. Previously, the application was printed and assembled in a binder and sent to the judges. 2012, I took the content of the binder and created an interactive magazine application to show Inuit's corporate personality and the mindset of their innovation initiative. In the application, image slideshows, videos, scrolling images and 360-degree views helped tell the Intuit story. 3 years ago Intuit was ranked #94, then #44 the next year and after the release of the iPad app in 2011 . . . #19 in 2012. Produced a collaborative iPad app for Intuit’s CEO Leadership Award wall in a new remodeled Campus Center. This app was created to showcase the winners with videos and cooperative navigation to help the viewer experience the CEO's presentation of the awards at the company’s leadership conference. The app was loaded on to the tablet and then it was mounted to a wall next to a large photo of the winners. ### Founder and Creative Director @ Baseline Basketball Jan 2006 – Jan 2009 Founded and directed the creation of a new sports apparel company that specializes in the design, manufacturing and marketing of branded products. Designed and manufactured a new branding apparel line for one of the top girl’s basketball clubs in Northern California, including new team logo, new uniforms, practice uniforms, off the court apparel and coaches apparel. Created the recycling program for donating old uniforms to be donated to under-privileged organizations, nationally and worldwide. Design a new logo and custom apparel for the Pete Newell’s Big Man Basketball Camp that is visited by some of the best basketball players in the nation from High School, College and Professional rankings. ### Creative Director @ Jooven8 Marketing and Consulting Jan 2006 – Jan 2009 Led all creative marketing projects for various clients including, Deloitte, Groupware, IBM and Cisco. Directed the full branding initiative for the client Groupware, which has grown 300% in two years, including new corporate logo, stationary package, data sheets, sales brochure and building signage design. Conceptualized, design and implemented new PowerPoint templates, including branding guides and policies, graphics library and presentation binding procedures. ### Presentations Manager @ Wachovia Securities, LLC Jan 2005 – Jan 2006 Brought on board to develop a new Presentations Department for the Investment Banking, Private Equity and Fixed Income Divisions on the West Coast. Managed all aspects of starting up a new department by constructing budget limitations, inventory, equipment leases and IT logistics. Handled all presentations development from idea conception through final pitch books construction. Open and supervised new Presentation Department in offices in El Segundo and Pasadena. Assisted the West Coast Office Manager in creating office efficiency programs for all West Coast offices with additional equipment upgrades, computer application training and electronic template development. ### Creative Director @ Onsports Incorporated Jan 2003 – Jan 2004 Responsible for all branding management and product marketing. Created new branding initiatives with a new corporate logo design, marketing collateral, web site structure and functionality. Managed the development of a new online ordering system for outside sales reps. Point person for the development of new product designs for Rebook, Adidas and Nike for their summer national camps and grassroots teams. Designed new products that appeared in various issues of SLAM magazine and other national trade magazines ### Regional Training Manager @ Goldman Sachs Jan 2001 – Jan 2003 Managing all aspects of training initiatives for all of Goldman Sachs’ Investment Banking Divisions in the Americas and Latin Americas offices outside of the New York headquarters. Trained a total of 206 employees consisting of 69 Assistants, 75 Analyst and Associates, 22 Senior Bankers and 42 Presentation Assistants in various internal and external applications with an attendance record of 94%. Developed a Self Teaching Curriculum with Project Managers and Systems Managers to increase skill levels in all regional offices in the Americas Working directly with Regional Office Account Managers and Senior Bankers to increase skill levels in all regional offices in the Americas by creating innovative training initiatives ### Presentations Operations Manager/National Training Manager @ Merrill Lynch Investment Bank Jan 1996 – Jan 2001 Managed the Presentations Department and Production Department which consisted of 16 Presentation Assistants and 4 Production Assistants that was the largest department outside of corporate. Point person in the consolidation of 2 offices into a larger building that included working with Project Managers, Office Managers, IT Managers and Outside Vendors to insure the construction, inventory and installation milestones were maintained. Trained new Presentation Assistants in Presentation Development and Graphic Design to create presentations for pitches and initial public offerings. Created the full training program for Presentations Departments in the regional offices. Conducted Presentation Development trainings for 37 Presentation Assistant in various regional offices. Acted as interim Account Operations Manager in the Presentations Department for three West Coast offices. Participated on a team to design and implement a new presentations global template which the team worked with Systems Departments, Policy and Regulations Department, Branding Coordinators and other outside vendors. ## Education ### Specialized in Graphic Design Platt College ### AA in Commercial Arts Foothill College ## Contact & Social - LinkedIn: https://linkedin.com/in/cass-taylor - Portfolio: https://casstaylorstoryteller.myportfolio.com --- Source: https://flows.cv/casstaylor JSON Resume: https://flows.cv/casstaylor/resume.json Last updated: 2026-04-13