# Catalina de León Belloc

> Senior Product Designer at Linktree

Location: Mountain View, California, United States
Profile: https://flows.cv/catalina

I’m passionate about solving problems for people through human-centered design.

## Work Experience
### Senior Product Designer @ Linktree
Jan 2024 – Present | San Francisco Bay Area

### Founder @ Purple Bunny
Jan 2012 – Present | Buenos Aires, Argentina
Purple Bunny started as my freelance brand, but then evolved into a boutique design agency with a team of talented designers, writers, and project managers. We help innovative tech founders in designing exceptional brands and products through strategic processes. Working with diverse clients from around the world has enhanced my innovation skills and exposed me to new industries. Owning and operating a business has been a transformative journey that has sharpened my managerial and entrepreneurial expertise.

### Senior Product Designer @ Feedly
Jan 2020 – Jan 2024 | San Francisco Bay Area
I lead the design of new features, run usability tests, and facilitate design workshops. I help shape our design system and define our design processes, our principles, and hiring best practices.

### UI Designer @ Toptal
Jan 2016 – Jan 2020

### Judge @ CSSDA
Jan 2015 – Jan 2020 | Sidney, Australia
Founded in 2009 and launched in 2010, CSSDA is an international web design and development award platform that honors and showcases freelance designers, studios and agencies for work that pushes the boundaries of UI, UX and innovative development.

Backed by an international panel of expert judges, winners are rewarded with official certificates, prestigious trophies and recognition from industry leaders along with tens of thousands of daily visitors to the CSSDA site.

### Business Partner @ Indicius
Jan 2016 – Jan 2016 | Buenos Aires, Argentina

### Head of Design @ Indicius
Jan 2007 – Jan 2016 | Buenos Aires, Argentina
During my time studying in design school, I started my career at a small web design studio. Within a few years, the studio expanded into an agency with multiple partnerships across San Francisco, Los Angeles, New York, Austin, London, and Sydney. During my tenure, I transitioned from project manager to designer, then head of design, and finally partner at the agency.

### Designer @ Indicius
Jan 2006 – Jan 2007 | Buenos Aires, Argentina

### Project Manager @ Indicius
Jan 2005 – Jan 2006 | Buenos Aires, Argentina


## Education
### Growth Series
Reforge

### Diseño Multimedial
Escuela Multimedial Da Vinci

### International Baccalaureate in Business & Economics
Saint Andrews Scots School


## Contact & Social
- LinkedIn: https://linkedin.com/in/catadeleon
- Website: http://cata.design/

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Source: https://flows.cv/catalina
JSON Resume: https://flows.cv/catalina/resume.json
Last updated: 2026-02-23