Focused on taking Strava into its next stage of growth and innovation by building and scaling the research function company-wide. Partnering directly with the C-suite to ensure user insights are at the heart of strategic decision-making, from product and business development to global market and audience expansion.

2024 - 2025:

Head of Research for Advertisement and Consumer Lifecycle: Leading the Product/UX research team that drives product and business innovation through consumer and enterprise research for Netflix's new business models. This includes Advertising and Partnerships, as well as the end to end consumer lifecycle at Netflix, from user acquisition to consumer retention strategies.

2020 - 2024:

Global Manager for Commerce and User Growth: Responsible for leading a globally distributed Product/UX research team across the Americas, EMEA and APAC. Focused on developing new products and innovation strategies for Global User Growth, Payments & New Business Models.

2018-2020, YouTube

Leading the YouTube Community Product/UX research team, overseeing 5 product areas of emerging new experiences and innovation: YouTube Comments, YouTube Shorts, Posts, Channel Subscriptions and Social Distribution.

2015-2018, Google Play

Founding member of the Google Play Platform Product/UX research team. Created and scaled a team focused on Commerce & Global User Growth and expanding product and business capabilities internationally, while acquiring new consumer groups around the world.

2013-2015, YouTube

Founding member of the YouTube Creator Product/UX research team, focused primarily on understanding YouTubers' needs for both video creation and business performance on their YouTube channels. Created and scaled the team to cover all aspects of YouTube for creators, distributed across San Francisco, California and Zurich, Switzerland.

Product/UX research lead for the following areas: User Onboarding (Sign Up / Sign In, Profile Creation), Interest graphs and personalization, Flickr, Tumblr, Music, Games, Movies / TV, and longitudinal UX research with Teens and young adults.

Design & Research lead for the entire suite of LEGO Mindstorms digital products across multiple software platforms for both educational and retail markets. This work paved the way for all of LEGO's programmable robotics toy lines.