# Catalina Bock > Director, UX Research & Product Innovation Insights Location: San Francisco Bay Area, United States Profile: https://flows.cv/catalinabock Catalina leads user experience and product research teams in charge of defining end to end product innovation for diverse market segments and millions of users. Her background is as a hybrid product designer and researcher with over 15 years experience, and with a track record of leading world-class research & development within multidisciplinary teams. Catalina also brings a global perspective, having been based in the US, Switzerland, France, Denmark and South America, while working with some of the most recognized brands in the world: Nickelodeon, LEGO, Google, YouTube and Netflix. ## Work Experience ### Director, Head of UX Research & Product Innovation Insights @ Strava Jan 2025 – Present | San Francisco Bay Area Focused on taking Strava into its next stage of growth and innovation by building and scaling the research function company-wide. Partnering directly with the C-suite to ensure user insights are at the heart of strategic decision-making, from product and business development to global market and audience expansion. ### Senior Manager, Head of UX Research & Product Innovation Insights @ Netflix Jan 2020 – Jan 2025 | Los Gatos, California, United States 2024 - 2025: Head of Research for Advertisement and Consumer Lifecycle: Leading the Product/UX research team that drives product and business innovation through consumer and enterprise research for Netflix's new business models. This includes Advertising and Partnerships, as well as the end to end consumer lifecycle at Netflix, from user acquisition to consumer retention strategies. 2020 - 2024: Global Manager for Commerce and User Growth: Responsible for leading a globally distributed Product/UX research team across the Americas, EMEA and APAC. Focused on developing new products and innovation strategies for Global User Growth, Payments & New Business Models. ### Manager, UX Research & Product Innovation Insights @ Google Jan 2013 – Jan 2020 | Mountain View, CA 2018-2020, YouTube Leading the YouTube Community Product/UX research team, overseeing 5 product areas of emerging new experiences and innovation: YouTube Comments, YouTube Shorts, Posts, Channel Subscriptions and Social Distribution. 2015-2018, Google Play Founding member of the Google Play Platform Product/UX research team. Created and scaled a team focused on Commerce & Global User Growth and expanding product and business capabilities internationally, while acquiring new consumer groups around the world. 2013-2015, YouTube Founding member of the YouTube Creator Product/UX research team, focused primarily on understanding YouTubers' needs for both video creation and business performance on their YouTube channels. Created and scaled the team to cover all aspects of YouTube for creators, distributed across San Francisco, California and Zurich, Switzerland. ### Researcher, UX & Product Innovation @ Yahoo Jan 2011 – Jan 2013 | Sunnyvale, CA Product/UX research lead for the following areas: User Onboarding (Sign Up / Sign In, Profile Creation), Interest graphs and personalization, Flickr, Tumblr, Music, Games, Movies / TV, and longitudinal UX research with Teens and young adults. ### Product Designer & Researcher @ LEGO Jan 2010 – Jan 2011 | Billund, Denmark Design & Research lead for the entire suite of LEGO Mindstorms digital products across multiple software platforms for both educational and retail markets. This work paved the way for all of LEGO's programmable robotics toy lines. ### Product Designer - Internship @ Nickelodeon / MTV Networks Jan 2009 – Jan 2009 | Glendale, California UX design and research support for Neopets, PetPetPark and MonkeyQuest virtual worlds, at the time a new business area for Nickelodeon. ## Education ### Master of Fine Arts (MFA) in Product Design in Area of focus: Human Computer Interaction The Ohio State University ### Bachelor of Science - BS in Product Design Pontificia Universidad Javeriana ## Contact & Social - LinkedIn: https://linkedin.com/in/catalinanaranjobock - Portfolio: http://about.me/catalinaNB - Portfolio: https://play.google.com/store/apps/category/FAMILY --- Source: https://flows.cv/catalinabock JSON Resume: https://flows.cv/catalinabock/resume.json Last updated: 2026-04-13