# Caterina Falleni > Product Design Leader, Startup Mentor, Design Manager @Meta Location: San Francisco Bay Area, United States Profile: https://flows.cv/caterinafalleni ## Work Experience ### Design Lead Manager Accessibility & Risk Design @ Meta Jan 2023 – Present Managing a talented team of Product Designers working on Accessibility and Risk related work including Integrity, Trust and Safety. ### Product Design Manager Accessibility @ Meta Jan 2021 – Jan 2023 | San Francisco Bay Area Managing Product Designers working on Accessibility and Inclusion across Meta products. ### Product Design Lead Accessibility @ Meta Jan 2019 – Jan 2021 | San Francisco Bay Area Led Facebook Design for Accessibility initiative across all Facebook family of apps including Messenger, Instagram, WhatsApp, Oculus and Portal. ### Product Designer @ Meta Jan 2018 – Jan 2019 | San Francisco Bay Area Worked across Facebook family of apps to kickoff the Design for Accessibility workstream and program across the company. ### Product Design Lead, Bixby EDU @ Samsung Research America Jan 2018 – Jan 2018 | San Francisco Bay Area Led a stealth project to improve human learning. Responsible for product strategy, design direction and partnerships. Hired UX designers, UX researchers, Front-end engineers and VR Artist. ### Senior UX Designer, Samsung Pay @ Samsung Research America Jan 2017 – Jan 2017 | Mountain View, CA Led Samsung Pay USA Design projects. As a small team of UX designers we redefined the future of online and offline payment systems with Samsung Pay. Served as individual and team contributor to deliver end-to-end design solutions to engineers, PMs and external partners. ### Co-Founder & CEO @ Design for X Jan 2017 – Jan 2018 | San Francisco Bay Area Co-founded and led pilot projects, partnerships, design efforts and workshops. Design for X is a nonprofit connecting designers and social entrepreneurs to improve the lives of people everywhere. We believe in harnessing the transformative power of design to support our communities and drive social change. ### UX Designer & Strategist @ AWAKE.US Jan 2015 – Jan 2016 | San Francisco Bay Area Crafted end-to-end UX experiences, scouted new technologies, designed strategies, high-level UX concepts, storyboards, wireframes, visuals and mock-ups for different kind of clients: Microsoft, Dolby, Nokia and startups in healthcare, retail and fashion. Awake is an independent design firm based in San Francisco. www.awake.us ### UX Designer & Product Lead @ Makr Shakr Jan 2014 – Jan 2015 Started at MIT Senseable City Lab in Boston, Makr Shakr is the world’s first, award winning, robotic bar system, driven by the mission to build accessible and user friendly robotic experiences to empower individual and social creativity. Managed the user experience design of the Makr Shakr Bionic Bars, the launch in New York City on Nov 2014 and in Southampton on April 2015, lead the new Makr Shakr on the Road machine design and production phases. Created the design brief of the new machine, designed the new bionic bar inside a 20ft container, selected materials and suppliers, finalized contracts with automation, aesthetic and devs supplier. After the launch at the World EXPO in Milano Makr Shakr continued with a Word Wide Tour 2015/2016 and has been installed around the world on land and sea. www.makrshakr.com ### UX Designer @ Design Group Italia Jan 2013 – Jan 2014 | Milan Area, Italy Collaborated with cross disciplinary teams comprised of project managers, industrial designers, researchers, engineering's and user interface designers. Projects range from service design, consumer electronics, health products, technology and consumer package goods. Worked in the Service/Experience Department managing transversal projects between the Industrial and Graphic divisions. My daily job was to design experiences, research trends, map new technologies, create new concepts and look for market opportunities for clients as 3M, Pepsico, Unilever and ABB. Designed the user experience of a giant digital wall, the interface of a smart toothbrush, the strategy of a new brand on the market and new technologies and social implications into new consumer and domotic products. Did design research, concept design, took design strategy decisions, recruited and interviewed candidates for point of view projects, preliminary product testing as well as market research. Design Group Italia is an award winning product and brand agency based in Milan. www.designgroupitalia.com ### Executive Director @ Axelera.eu Jan 2013 – Jan 2014 Axelera is an Italian non-profit whose aim is to inspire future leaders, entrepreneurs and technologists by spreading knowledge about exponential technologies and the importance of addressing the widespread global challenges. Organized events, conferences and workshops around the Italy for kids, university students and corporations and fund raised for Singularity University scholarship to bridge Italy with Silicon Valley startup and innovation world. Created content for the Makr Faire workshops on 3D printing and for the TEDx 'Exponential Innovation' event. www.axelera.eu ### Design & Research Intern @ Palomar Jan 2011 – Jan 2012 | Florence Area, Italy Developed Market Research for brand develpment and designed products and concepts for Palomar clients as DeAgostini. www.palomarweb.com ### Designer & Consultant @ Cristina Fedi Interior Design, Africa Jan 2009 – Jan 2011 I worked for creating the interior design for Zalu Resort, Zanzibar, and in 2011 I worked in team for creating and publishing the book "Karibuni In, Italian Taste and Swahili Style" about the Italian Interior Designer Cristina Fedi and her works. This book has been published by Javed Jafferji all around Africa from December 2011. ### Industrial Design Intern @ WAACS Design & Consultancy Jan 2010 – Jan 2010 | Rotterdam Area, Netherlands www.waacs.nl ### Sailing Coach @ CNL, CVC, Yacht club cala De Medici Jan 2004 – Jan 2008 | Toscana, Italy ## Education ### at Nasa Ames Research in Silicon Valley Singularity University Jan 2012 – Jan 2012 ### Product Design ISIA Florence, MS in Product Design Jan 2010 – Jan 2012 ### Kuopio Academy of Design, Finland Jan 2010 – Jan 2010 ### Industrial Design ISIA Florence, BA in Industrial Design Jan 2007 – Jan 2010 ## Contact & Social - LinkedIn: https://linkedin.com/in/caterinafalleni --- Source: https://flows.cv/caterinafalleni JSON Resume: https://flows.cv/caterinafalleni/resume.json Last updated: 2026-03-30