With over 10+years of experience as a product designer, educator, and researcher, I specialize in bringing 0-to-1 products to life for SaaS, B2B solutions, and emerging industries, transforming ambitious ideas into scalable, user-centered products that drive impact and innovation.
Experience
2025 — Now
United States
2024 — Now
Whether it’s a keynote, panel discussion, or workshop, I’m passionate about sharing insights at the intersection of design, accessibility, and advocacy.
With over 25 years of experience building online products for startups and global companies like Apple and Amazon, and as someone living with multiple invisible chronic illnesses, I bring a unique perspective that blends professional expertise of product design with lived experience of being a disabled person
My talks aim to spark meaningful conversations and inspire action toward inclusivity and equity in tech, healthcare, and beyond.
🎯 Some of the topics I can speak on include:
Designing for Accessibility: Creating products that truly serve diverse users.
The Intersection of Disability and Tech: Bridging the gap between innovation and inclusivity.
From Challenges to Change: How lived experiences with disability drive advocacy and systemic reform.
Building Inclusive Workplaces: Practical strategies for fostering diversity and accessibility that truly moves the needle
Lessons from 25+ Years in Design: Insights into designing products and the balancing of freelance work and disability
Health Equity in Action: Addressing the barriers faced by people with chronic illnesses and disabilities.
2018 — Now
2018 — Now
San Francisco Bay Area
As the Principal Designer at Focused Endeavors, I lead a design consultancy that partners with startups and growing companies to create user-centered, scalable products. My role blends hands-on design leadership with business strategy, ensuring that design is not just an afterthought but a core driver of product success.
Key Responsibilities:
Design Leadership – Oversee end-to-end product design, from research and strategy to wireframing, prototyping, and visual design. Ensure that every design decision aligns with business goals and user needs.
Business Development – Identify and cultivate new client relationships, develop strategic partnerships, and drive growth for the consultancy.
Creative Direction – Establish and maintain high design standards, ensuring consistency across products and brands. Guide teams through complex design challenges.
Process Implementation – Develop scalable design processes that integrate seamlessly with product development teams, improving efficiency and collaboration.
Mentorship & Team Growth – Support and mentor internal teams, client teams, and emerging designers to build strong design cultures within organizations.
Strategic Consulting – Work closely with founders and executives to refine product strategies, improve user experiences, and position products for market success.
Industry & Thought Leadership – Stay at the forefront of design trends, tools, and best practices while sharing insights through speaking engagements, content, and mentorship.
At Focused Endeavors, I bridge the gap between vision and execution, helping startups and teams build thoughtful, impactful products with strong design foundations.
2025 — 2025
Helped to define a long term holistic design and customer experience vision aligned with business and learner needs.
Championed a design-first culture focused on usability, accessibility, and performance by educating senior leadership on design best practices and building formative processes for client's specific needs
Worked closely with Product, Tech, Sales, and Marketing to ensure processes are built to streamline the building of cohesive and consistent experiences.
Lead the creation and evolution of strategies to begin the build out design systems, brand style guides, and UX standards.
Led UI/UX strategy formation for key digital products: websites, landing pages, dashboards, learning modules.
Shaped the end-to-end process to build learner journey across all touchpoints to maximize engagement, retention, and satisfaction.
Ensured all digital experiences meet accessibility (WCAG) and mobile-responsiveness standards.
Owned and analyzed the A/B testing strategy including test design, execution, segmentation, and reporting — with a sharp focus on improving conversion rates and improving the design and experimentation process.
Built out collaboration processes with Marketing to improve conversion on campaigns, landing pages, and checkout flows.
Worked with Engineering to build processes and frameworks to ensure designs are technically feasible, scalable, and implemented to spec.
2024 — 2025
San Francisco, California, United States
• Collaborated with non-technical founder to define and evolve AI healthcare app's vision for seamless design and functionality.
• Designed interfaces leveraging AI insights for user clarity and trust, using tools like Locofy for efficient code implementation.
• Built reusable components and UI libraries in Figma for consistency across the app.
Education
Elmhurst University
Master's degree
EMCC GLOBAL
Certificate
Notre Dame de Namur University