# Cathy Li

> Designing AI-Powered Experiences @ Conductor | NYU ITP | Parsons Alumni

Location: Brooklyn, New York, United States
Profile: https://flows.cv/cathyli

Hi! This is Cathy Li. I'm a UX/Product Designer working in AI product experiences. At Conductor, my work bridges product strategy and human-centered design, focusing on making complex AI systems intuitive, transparent, and empowering for users.

I hold a BFA in Communication Design, a minor in Data Visualization from Parsons School of Design, and a Master’s degree in Interactive Telecommunications (ITP) from NYU Tisch, where I explored AI, AR/VR, and the emotional impact of emerging technologies.

I’m having a lot of fun designing at the intersection of AI, creativity, and storytelling, crafting meaningful and meaningless digital experiences. I’m particularly interested in the psychological and emotional dimensions of technology, and in creating experiences that invite reflection, imagination, and reimagining the role of tech in people’s lives.

## Work Experience
### Associate UX Designer @ Conductor
Jan 2025 – Present | New York, United States
Nominated as a Top Performer for key contributions in AI Topic Maps.

### UX Design Intern @ Conductor
Jan 2024 – Jan 2025 | New York, New York, United States
Nominated as a Top Performer for Q3, 2024 for delivering key user research insights.

### User Experience Designer @ United Nations
Jan 2025 – Jan 2025 | New york
Led the visual and user experience design for an immersive Augmented Reality experience that guides users on a symbolic journey to detect and deactivate hidden landmines, transforming the virtual environment into a blooming poppy garden.

Exhibited at the United Nations Headquarters and the ITP Spring Show 2025. Sponsored by the NYU Game Center.

### UX Designer @ New York University
Jan 2023 – Jan 2025 | New York, United States
• Redesigned the ITP/IMA program’s Help Website end-to-end. Improving task completion
rates by 50% and boosting search success rates by 80% for 500+ users.
• Conducted 60+ mixed-methods research to uncover user pain points, and driving the design
focus to enhance search, navigation and information architecture.
• Established a design system compliant with WCAG AA accessibility standards and
collaborated with developers to implement designs across 400+ pages.

### Experience Designer @ American Museum of Natural History
Jan 2024 – Jan 2024 | New York, United States
Sponsored Project. Designed two project under the guidance from NYU Game Center and the American Museum of Natural History.

### Product Designer/ Prototyper (AR) @ Luv Michael
Jan 2023 – Jan 2024 | New York, United States
• Designed an Augmented Reality experience to educate autistic employees for work trainings, leveraging extensive user research to design and develop the prototype in Figma and Unity.
• Project was nominated at the NYU Tandon Research Excellence Exhibit 2024.

### User Experience Designer/ Researcher Intern @ DrLambda
Jan 2023 – Jan 2023 | New York, United States

### Coding Tutor Specialist @ Parsons School of Design - The New School
Jan 2022 – Jan 2023

### Product Designer @ Cornell Tech
Jan 2021 – Jan 2022 | New York, United States
Consortium with Parsons
• Product Studio: Conducted user research and design the MVP of a mobile iOS app focused on improving independent living for older adults with mild cognitive impairment (MCI). Project in collaboration with Weil Cornell Medicine and Cornell Tech students.
• BigCo Studio: Designed the MVP for a web-based chatbot aimed at boosting user engagement within Squarespace’s e-commerce sector to enhance interactions between businesses and their end users. Project in collaboration with Squarespace and Cornell Tech students.


## Education
### Master's degree in Interactive Telecommunications Program
New York University

### Bachelor of Fine Arts - BFA in Communication Design
Parsons School of Design - The New School

### Minor in Data Visualization
Parsons School of Design - The New School

### Product Studio and BigCo Studio
Cornell Tech

### Shenzhen College of International Education


## Contact & Social
- LinkedIn: https://linkedin.com/in/chenxuli519

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Source: https://flows.cv/cathyli
JSON Resume: https://flows.cv/cathyli/resume.json
Last updated: 2026-03-29