# Catia Goncalves > Sr. Software Engineer @ Apple Location: San Francisco Bay Area, United States Profile: https://flows.cv/catia Experienced Tech Lead and Software Engineer with a track record of delivering high-quality work on complex projects spanning across teams and legacy systems. Skilled in technical debt reduction, product launches, and incident management. Collaborative leader focused on improving business outcomes through cross-functional partnerships with experience working at small and large companies. ## Work Experience ### Senior Software Engineer @ Apple Jan 2024 – Present | Cupertino, California, United States ### Senior Software Engineer @ Twitter Jan 2016 – Jan 2023 | San Francisco Bay Area Ads, 2017 - 2023 * Tech lead for Takeover ads (Promoted Trends, Timeline First View & Spotlights) with over 5 years of backend experience working on ads across the serving, callback, and brand safety / ad review systems. Java, Scala * Spent a quarter contributing to the front end customer facing ads manager and produced the horizontal tweet better suited for display in tables. React/JavaScript Internationalization, 2016 - 2017 * Worked on internationalization pipeline developing translate.twitter.com, a dashboard for external users and internal localization managers. Ruby on Rails * Member of the Women Engineering Committee for 5+ years. ### Senior Full Stack Engineer @ Book of the Month Jan 2015 – Jan 2016 | New York City Metropolitan Area * Co-developed the first Book of the Month prototype site with Node.js while working at Bookspan, LLC. This split out as a company. ### Full Stack Software Engineer @ Bookspan, LLC Jan 2014 – Jan 2016 | Greater New York City Area * Promoted multiple times from junior engineer to senior engineer during tenure at company. Set up and used the following AWS services across multiple projects: EC2, Lambda, S3, CloudFront, RDS, Route 53, CloudWatch, IAM, Device Farm, CloudSearch, API Gateway, SES, SQS. * Created live warehouse management system with React.js/Node.js/MySQL to run on tablets to replace Oracle legacy app. This system is currently operating a 260k sq ft warehouse that ships ~40k items/day * Reduced login speed by 75% across 20 clubs on Magento, a PHP ecommerce platform, by reorganizing data for the the 4MM+ customers. * Maintains and supports a DRM-compliant ePub-based mobile eReader Cordova app by resolving customer reported bugs Contributes to a Node.js/ES6/Redux/React isomorphic platform that will replace the ecommerce sites still on Magento. * Serves as the go-to SQL person on the team and often tasked with data imports/exports/queries * Prototyped Selenium tests in Ruby that were flexible enough to cover ~20 ecommerce sites, without sacrificing coverage, and then mentored QA coworker to take over. ## Education ### Bachelor's degree in Computer Science & Pre-med The Johns Hopkins University ## Contact & Social - LinkedIn: https://linkedin.com/in/catia3045 --- Source: https://flows.cv/catia JSON Resume: https://flows.cv/catia/resume.json Last updated: 2026-03-22