# Cavian L.

> Web Graphic Designer / Graphic Designer / Email Marketing Specialist / Illustrator /

Location: San Mateo, California, United States
Profile: https://flows.cv/cavian

==Skills & Expertise==
*Advanced proficiency in Photoshop, Illustrator, and InDesign.
*Strong knowledge of typography, color theory, layout, composition, branding, and print production.
*Web: Skilled in hand-coded HTML/CSS
*Web page layout design, and creating newsletters (daily/weekly)
*Web graphics creating and UI elements. Product images, promo banners.
*Newsletter Platforms: Salesforce, Mailchimp, iPost, Klaviyo.

*Solid photo retouching, Image editing and color corrections skills.
*Experimented with AI image generators
*Have strong art, design and marketing background

*Strong background in digital marketing, product development, and eCommerce.
*Marketing: Proficient in Excel, Acrobat, PowerPoint, Word, Outlook, and Figma.
*Knowledge of Google Analytics, Google Ads, and SEO best practices.

==Professional Experience==
*Experienced in managing projects from concept to completion with strong attention to detail. 
*Skilled in working directly with vendors and clients.
*Excellent Project Management 
*Managing group
*Expertise in planning and organizing events
*Excellent customer service and cash handling skills.
*Experience in recruiting and hiring.
*Proven success in developing, motivating, training and coaching employees.

==Additional Strengths==
*Ability to multitask and meet deadlines in fast-paced environments.
*Creative Thinking & Highly Organized
*Self motivated with a positive enthusiastic attitude
*Team player with outstanding interpersonal skills

* US citizen

## Work Experience
### Senior Graphic Designer / Web Specialist @ The Betty Mills Company
Jan 2007 – Present | San Mateo, CA
Creating weekly 5 daily newsletters, promo banners, marketing emails.
Coordinating the newsletter schedule and delivery, creating subject lines.
Creating banners and pop pages. 
Editing vendors product Images. Resizing and uploading thousands of images weekly. 
Maintaining and updating the company website.
Promoting brands and products on websites. 
Working with remote web engineering for website updates.
Analyzing web/online traffic and report on the performance.
Worked closely with CEO and COO to develop clear marketing communications.

### Freelance Graphic Web Designer @ 3rd Ave Kite, KiteAdventure
Jan 2010 – Present | Foster City
Creating new graphics for new products
Taking sport photo shots, photo editing and retouching
Maintaining and updating the content on the company website
Creating new web pages
Planning Community events
*Main Admin of 3rd Ave Kiteboarding Facebook group

### Lead Graphic Designer & Director Assistant @ East West Fine Art Studio
Jan 2000 – Jan 2010 | San Francisco
Graphic design of cards, books, posters, concept arts, public arts
Making architecture buildings models
Creating, Editing, retouching art images
Preparing proposals and presentations for Public Art commissions
Updating gallery web site.
Studio management and coordinating with other artists.

https://www.linkedin.com/in/shan-shan-sheng-23b15624/

### Assistant Store Manager & Framing dept Manager @ Aaron Brothers
Jan 2007 – Jan 2009 | San Mateo
Managing store, customer service, cash handling
Recruiting and hiring
Training and coaching employees
Setting up monthly new sales
Custom framing

### Page Layout Designer @ California Educator magazine
Jan 2008 – Jan 2008 | Burlingame
Creating Monthly magazine page layout
Working directly with the Editing Director

### Graphic Designer @ ELSA L, Inc
Jan 2004 – Jan 2007 | San Rafael
Creating designs from conceptualization to final products. 
Creating templates, pre-press files, illustrations, images, patterns, labels, stickers, banners, mock-ups, posters, wall arts and trade show materials.
Managing the flow of projects and coordinating with PD dept, Art team, freelancers to catch deadlines

### Gallery assistant, Coordinator, Administrative @ Art People Gallery, City Art Gallery
Jan 2003 – Jan 2004 | San Francisco
Helping with the administration of the gallery, including office organization, filing, mailing, answering phones and other projects.
Gallery maintenance, installation, handling arts.
Helping with artists and clients.
Preparing events, openings weekly and monthly.
Creating and updating gallery web sites.

### Product & Graphic Designer @ The Happy Company
Jan 2003 – Jan 2004 | Hayward
Design new bed & bath, toy, fitness products,  
Creating brochures, logo, labels, posters, banners, ads, sale sheets, trade show materials, mock ups.
Packaging design of labels, hang cards, prototype and color correction, photo shooting, photo retouching, editing
Working with overseas manufacturers directly.

### Freelance Graphic Designer @ Vision Photo studio
Jan 1998 – Jan 2000 | Millbrae
Retouching images
Color correction


## Education
### Bachelor of Fine Arts - BFA in Fine Art
Academy of Art University

### Bachelor of Arts - BA in Graphic Design / Advertising
Academy of Art University

### Marketing & Business
City College of San Francisco

### Bachelor's degree in Advertising
Chinese Culture University


## Contact & Social
- LinkedIn: https://linkedin.com/in/cavian
- Website: http://www.3rdavekite.com/team/Cavian/

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Source: https://flows.cv/cavian
JSON Resume: https://flows.cv/cavian/resume.json
Last updated: 2026-04-05