• Owned the end-to-end product design for a 0-to-1 EV charging app, leading all visual and interaction design from initial wireframes to high-fidelity prototypes.

• Architected and built a comprehensive design system from scratch, standardizing components and patterns across 200+ app interfaces to ensure engineering efficiency and visual consistency.

• Collaborated directly with the CEO, Product Manager, and developer in a fast-paced startup environment, iterating on user flows to prepare the core product for public launch.

• Led the company's full rebranding initiative, defining a new visual identity and creating all brand assets for marketing, events, and merchandise.

• Designed and prototyped a live webapp dashboard, sponsored by Microsoft Research, to demystify solar power adoption for non-expert users.

• Addressed core user pain points (knowledge and cost) by designing three key features: an interactive educational module, a financial feasibility calculator, and an AI policy chatbot.

• Conducted two full rounds of user testing with target users and community managers, iterating on feedback to refine the product, which is now live.

• Founded a lab to explore the intersection of AI, linguistics, and speculative design, culminating in work invited to 4 exhibitions.

• Expressed complex speculative concepts through code by personally designing and building a functional e-dictionary webapp with features like an AI symbol decoder and real-time translator.