# Cecilia H. > Human-Centered Designer Location: United States, United States Profile: https://flows.cv/ceciliah I'm a designer who brings together sociology, industrial design, and human-computer interaction in my work. I'm especially drawn to projects around how we think, communicate, and build better futures together. Whether I'm working on AI tools, energy solutions, education platforms, or social impact projects, I bring the same approach to every piece: clarity about the problem, curiosity about possibilities, and conviction in the process. ## Work Experience ### Experience Designer @ NewDealDesign Jan 2026 – Present ### Experience Design Intern @ NewDealDesign Jan 2026 – Jan 2026 | San Francisco, CA ### Full-Stack Product Designer @ Xplug AI Jan 2025 – Jan 2026 | United States • Owned the end-to-end product design for a 0-to-1 EV charging app, leading all visual and interaction design from initial wireframes to high-fidelity prototypes. • Architected and built a comprehensive design system from scratch, standardizing components and patterns across 200+ app interfaces to ensure engineering efficiency and visual consistency. • Collaborated directly with the CEO, Product Manager, and developer in a fast-paced startup environment, iterating on user flows to prepare the core product for public launch. • Led the company's full rebranding initiative, defining a new visual identity and creating all brand assets for marketing, events, and merchandise. ### Product Designer @ Microsoft Jan 2024 – Jan 2025 | Redmond, Washington, United States • Designed and prototyped a live webapp dashboard, sponsored by Microsoft Research, to demystify solar power adoption for non-expert users. • Addressed core user pain points (knowledge and cost) by designing three key features: an interactive educational module, a financial feasibility calculator, and an AI policy chatbot. • Conducted two full rounds of user testing with target users and community managers, iterating on feedback to refine the product, which is now live. ### Creative Technologist @ Omnid Lab Jan 2023 – Jan 2025 • Founded a lab to explore the intersection of AI, linguistics, and speculative design, culminating in work invited to 4 exhibitions. • Expressed complex speculative concepts through code by personally designing and building a functional e-dictionary webapp with features like an AI symbol decoder and real-time translator. ### Product Design Intern @ Xplug Jan 2024 – Jan 2025 | United States • Redesigned Xcharge Digital’s official website, driving a 5x increase in CTR through user research and iterative testing. • Collaborated with product teams to align the platform with Web3 authentication, crypto payments, and EV charging solutions. • Enhanced digital presence by conducting competitive analysis and implementing user-centric design strategies. ### Brand & Social Media Growth Designer @ CIELO Agency Jan 2024 – Jan 2024 | United States • Demonstrated strong visual design proficiency by delivering complete brand identity packages (logo, guidelines, merch) for multiple clients in fintech and health. • Developed a social media post design system in Figma to ensure brand consistency and streamline content creation for campaign management. • Managed campaigns for 4 clients, using data to inform content strategy and grew a client's social media presence from 0 to 700+ fans in 3 months, leading to increased app downloads. ### Visual Design & Research Assistant @ University of Washington Human Centered Design & Engineering Jan 2024 – Jan 2024 | Seattle, WA • Served as the sole designer on a research team exploring AI's role in pediatric speech therapy, collaborating with pediatricians, therapists, and researchers. • Acted as the "design bridge" by translating complex academic and observational insights into accessible storyboards for stakeholder review and brainstorming. • Synthesized multi-disciplinary feedback (from parents, therapists, AI experts) into refined visual narratives, clarifying pathways for AI intervention. • Co-authored a research paper based on these design-led insights, which was accepted and published at a top-tier HCI conference. ### Visual UX Designer & Researcher @ THURTLE (Mental Health Support App) Jan 2023 – Jan 2023 | Beijing, China • Acted as the sole Product Designer for a research-driven mental health mini-program that was officially adopted by the university's mental health center. • Owned the entire design process from brand identity to the final UI/UX, solving for the core user need of anonymous peer support. • Collaborated with a unique cross-functional team of psychologists and medical engineers to ensure clinical accuracy and technical feasibility. • Validated the product's effectiveness by designing and conducting user testing with nearly 60 participants (both support seekers and providers). ### UX Research Intern @ Department of Industrial Engineering, Tsinghua University Jan 2022 – Jan 2023 | Beijing, China • Led design of a user-centered display technology study in partnership with Huawei, including survey design, participant onboarding, and facilitation. • Designed and analyzed mixed-method data (qualitative & quantitative) across multiple phases, creating a comprehensive UX evaluation report. • Collaborated with engineers to translate findings into next-gen display product recommendations. ### Exhibition Venue Operation Assistant @ 9th Bi-City Biennale of Urbanism/Architecture Jan 2023 – Jan 2023 | Shenzhen, Guangdong, China • Planned and executed exhibition logistics, guided visitors through the event, and analyzed exhibited works to enhance audience engagement. • Facilitated guided tours to deepen visitor understanding of the exhibition theme. • Collaborated with team members to ensure a seamless exhibition experience for all attendees. ### Ergonomics Research Intern (Ergonomics Design & Research Lab) @ College of Design and Innovation, Tongji University Jan 2021 – Jan 2021 | Shanghai, China • Collaborated on user-centered design projects with MG Stationery and Jago to develop innovative products. • Designed educational stationery for MG Stationery to enhance learning efficiency based on user feedback. • Partnered with Jago to create ergonomic student pillows for a school environment through extensive research. • Developed a deep understanding of ergonomic design and the importance of user research in product development. ### Industrial Design Intern (Material Application & Design Lab) @ College of Design and Innovation, Tongji University Jan 2020 – Jan 2021 | Shanghai, China • Led initiative with Starbucks to design sustainable products from recycled coffee bean materials. • Developed eco-friendly products like flower pots and ashtrays through material research and prototyping. • Showcased designs at Shanghai International Design Week, emphasizing commitment to sustainability. ### User Researcher & User Experience Designer @ LVMH Perfumes & Cosmetics Jan 2021 – Jan 2021 | Shanghai, China • Developed a sustainable packaging system at LVMH, focusing on recycling and reusing materials to promote eco-friendly solutions. • Collaborated with designers to implement lifecycle-based sustainability strategies for product design. • Implemented innovative approaches to reduce environmental impact and promote sustainability within the company. ### Industrial Designer @ Bosch Jan 2021 – Jan 2021 | Shanghai, China • Designed a user-centric portable pipe bending machine through research on ergonomics and construction workflows. • Conducted usability testing to enhance product interactions, improving safety and efficiency in high-demand environments. ### User Experience Design & Research Intern @ Tencent Jan 2021 – Jan 2021 | Shenzhen, Guangdong, China • Conducted UX research and competitive analysis for B2B/ B2C fintech solutions at Tencent, focusing on payment workflows and digital banking interfaces. • Led user interviews, journey mapping, and usability testing to enhance transaction flows and customer onboarding. • Shaped design decisions that directly improved user retention rates. ## Education ### Master of Science - MS in Technology Innovation University of Washington ### Master of Arts - MA in Information Design Tsinghua University ### Bachelor of Engineering - BE in Industrial Design Tongji University ### Liberal Arts and Sciences in General Studies and Humanities Tongji University ## Contact & Social - LinkedIn: https://linkedin.com/in/xuesihong --- Source: https://flows.cv/ceciliah JSON Resume: https://flows.cv/ceciliah/resume.json Last updated: 2026-04-13