I’m a Principal Product Manager who builds AI-powered products that drive growth and customer outcomes, with a background in recommendations/ranking and product-led experimentation.

Experience

AdobePrincipal Product Manager, GenAI, Brand Concierge

2025 — Now

Led product strategy and execution for Brand Concierge, a GenAI conversational experience helping brands deliver personalized, on-brand customer journeys at scale.

Defined the agent/conversational UX (intent handling, multi-turn flows, clarification/fallback behaviors, and on-brand tone) across key customer journeys.

Partnered with engineering to ship core system capabilities: retrieval (RAG), agent orchestration, and safety guardrails.

Built the quality & evaluation loop (quality dimensions + rubrics, eval set, offline regression testing, online instrumentation) to enable reliable iteration.

Led cross-functional alignment across platform, analytics, knowledge base, GTM, and privacy/legal to unblock dependencies and support enterprise customer rollouts.

MetaProduct Manager, UGC & Media

2022 — 2025

Led product vision, strategy, and execution for UGC and media across Instagram and Facebook Shop, improving discovery through personalized ranking and media usability.

Shipped new shopping experiences that integrated UGC alongside ads and seller content, improving end-to-end product discovery.

Launched AI-driven product matching to connect UGC content with relevant products and enable scalable shoppable media experiences.

Spearheaded GenAI-powered media features (e.g., AI-generated text overlays) to improve shopper comprehension and conversion in commerce flows.

Influenced and aligned 20+ cross-functional teams across monetization, Instagram, Facebook, and commerce to unblock dependencies and drive adoption.

MetaProduct Manager, In-Feed Recommendations

2021 — 2022

Led end-to-end AI/ML product strategy and execution for In-Feed Recommendations (personalized ranking) on the Facebook app.

Developed and launched ML-based ranking approaches (candidate generation + ranking) to improve feed relevance and engagement.

Identified top growth levers through user-driven research + data analysis; expanded eligible inventory and improved feed visitation (e.g., views/time spent).

Drove cross-functional execution across Feed, Communities, and Privacy/Integrity to ship ranking changes with appropriate guardrails.