# Cecily Liu

> Principal PM | GenAI (LLM) + Recommendations | AI Experiences: Growth, Trust & Scale | Adobe | ex-Meta

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/cecilyliu

I’m a Principal Product Manager who builds AI-powered products that drive growth and customer outcomes, with a background in recommendations/ranking and product-led experimentation.

At Adobe, I lead Brand Concierge, a conversational AI product that helps brands deliver personalized, on-brand customer journeys at scale. I build and scale GenAI experiences across the full stack: agentic workflows, multi-turn conversational UX, RAG/grounding, and robust eval systems (offline benchmarks + online experimentation) to make AI experiences reliable and measurable.

Previously at Meta, I drove product strategy and execution for in-feed recommendations and UGC + commerce experiences across Facebook and Instagram. I’ve also been the first PM at multiple startups (one acquired by Verizon), building 0→1 in high-ambiguity environments.

Strengths / Skills
• GenAI agents & conversational AI (multi-turn UX)
• RAG / retrieval + tool orchestration
• AI quality & evals (rubrics, golden sets, offline/online measurement)
• Recommendations / ranking / relevance
• A/B testing, metrics, and product strategy

Agentic AI | GenAI & LLM & ML Products | Conversational AI | RAG | AI Quality & Evaluation | Agent Orchestration | Large Scale Consumer and B2B products | E-commerce & Marketplace | Advertising Tech | AI-Powered Ranking & Personalization | Web/Mobile/SaaS | UGC & Content Recommendation | Social Media | A/B Testing & Experimentation | Product Strategy & Growth | UX Design | Data Analysis | KPIs & Metrics | Roadmap & Feature Development | User Discovery | Lean/Agile development with rapid iteration | Solving big hairy problems

## Work Experience
### Principal Product Manager, GenAI, Brand Concierge @ Adobe
Jan 2025 – Present
• Led product strategy and execution for Brand Concierge, a GenAI conversational experience helping brands deliver personalized, on-brand customer journeys at scale.
• Defined the agent/conversational UX (intent handling, multi-turn flows, clarification/fallback behaviors, and on-brand tone) across key customer journeys.
• Partnered with engineering to ship core system capabilities: retrieval (RAG), agent orchestration, and safety guardrails.
• Built the quality & evaluation loop (quality dimensions + rubrics, eval set, offline regression testing, online instrumentation) to enable reliable iteration.
• Led cross-functional alignment across platform, analytics, knowledge base, GTM, and privacy/legal to unblock dependencies and support enterprise customer rollouts.

### Product Manager, UGC & Media @ Meta
Jan 2022 – Jan 2025
• Led product vision, strategy, and execution for UGC and media across Instagram and Facebook Shop, improving discovery through personalized ranking and media usability.
• Shipped new shopping experiences that integrated UGC alongside ads and seller content, improving end-to-end product discovery.
• Launched AI-driven product matching to connect UGC content with relevant products and enable scalable shoppable media experiences.
• Spearheaded GenAI-powered media features (e.g., AI-generated text overlays) to improve shopper comprehension and conversion in commerce flows.
• Influenced and aligned 20+ cross-functional teams across monetization, Instagram, Facebook, and commerce to unblock dependencies and drive adoption.

### Product Manager, In-Feed Recommendations @ Meta
Jan 2021 – Jan 2022
• Led end-to-end AI/ML product strategy and execution for In-Feed Recommendations (personalized ranking) on the Facebook app.
• Developed and launched ML-based ranking approaches (candidate generation + ranking) to improve feed relevance and engagement.
• Identified top growth levers through user-driven research + data analysis; expanded eligible inventory and improved feed visitation (e.g., views/time spent).
• Drove cross-functional execution across Feed, Communities, and Privacy/Integrity to ship ranking changes with appropriate guardrails.

### Co-Founder / Head of Product @ Dazzily
Jan 2020 – Jan 2021

### Entrepreneur In Residence @ Itron, Inc.
Jan 2019 – Jan 2020

### Product Lead @ Verizon
Jan 2016 – Jan 2019

### Senior Product Manager @ Sensity Systems
Jan 2013 – Jan 2016

### Senior Product Manager @ Intematix
Jan 2010 – Jan 2013 | Fremont, CA

### Product Marketing Manager @ OSRAM SYLVANIA
Jan 2006 – Jan 2010

### Design and Development Engineer @ OSRAM SYLVANA
Jan 2005 – Jan 2006


## Education
### Master of Business Administration (M.B.A.)
University of California, Berkeley, Haas School of Business

### Data Science
General Assembly
Jan 2019

### Bachelor’s Degree in Electrical Engineering
University of Toronto

### Database and Data Analytics
UCSC Silicon Valley Extension


## Contact & Social
- LinkedIn: https://www.linkedin.com/in/cecily-liu-86719b2

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Source: https://flows.cv/cecilyliu
JSON Resume: https://flows.cv/cecilyliu/resume.json
Last updated: 2026-04-07