Planned project timelines with team for feasible delivery to design teams

Managed UI/UX team, provided guidance, and solved blockers

Improved design processes for better efficiency and ensured timely delivery to stakeholders, POs, and developers.

Contributed as a main designer in IBM Design Thinking Workshop for Digital Factory program at DSTA

Led Design System creation, served as Art Director for flagship product PencilV LMS, and conducted UX research

Mentored, trained, and hired junior designers while working in cross-functional teams and agile environments.

Worked on branding and identity projects for government and private sector clients

Designed personas worksheets and facilitated design thinking workshops for children

Researched and analyzed design methodologies to create a "Localized Design Sprint" proposal for business use.

Managed and coordinated with various professionals to execute 1 local and 6 overseas exhibitions with streamlined processes

Improved CX during exhibitions by projecting a strong professional image and gaining more exposure and attention.

Built strong brand identity through marketing materials, merchandise, and physical space design

Spearheaded marketing projects, including website redesign, product videos, and improved corporate identity, and directed marketing teams

Revamped website, corporate gifts, apparel, and product videos to align with corporate identity for use across marketing platforms.