• Drove $1.1M annualized revenue through 90-day rapid experimentation in email send settings & A/B testing features

• Accelerated design of email pre-send optimization features, increasing adoption 10X in 2 weeks

• Led 0-to-1 design for the Intuit Mailchimp ChatGPT app, releasing in just 6 weeks

• Educated a team of 54 designers in GenAI conversation design & output quality evaluation

• Managed a team of 5 designers across Mailchimp’s AI content generation, campaign management, email send settings, and marketing automations features

• Directed design of Mailchimp’s first AI content generation features, including in-line text generation, Intuit’s most-adopted and highest-rated AI feature post-release

• Created content patterns for Mailchimp's AI-powered recommendations features, driving +2pp increase in high-value customer actions

• Managed a team of 4 product designers, raising the bar on AI design patterns

• Drove the simplification of IA in Mailchimp's Content Studio, leading to an immediate CSAT increase

• Achieved a manager score +14pp above average in engagement surveys from my team

• Managed a team of 7 embedded content designers to create clear, plainspoken experiences

• Managed a highly-effective content design team of 3 people managers and 10 ICs

• Founded content design function at Grammarly, centralizing GTM, SEO, and Product content

• Educated in-house ESL/ELL Support leaders to raise content quality expectations

• Established a community of practice: team-wide content principles, design briefs, and critiques

• Wrote Grammarly's first unified content strategy and voice & tone, and all content strategies and optimizations to follow

• Co-created multichannel content calendars that drove both brand loyalty and efficient new user acquisition

• Developed messaging for brand activations for Grammarly's Business and consumer products