# Celeste Mora (they/them) > Design Leader at Intuit Mailchimp Location: Oakland, California, United States Profile: https://flows.cv/celestemoratheythem I make AI design teams better. Whether I’m a player, a coach, or a bit of both, I create the foundation that makes AI-first design work. Whether we’re working on a 0-to-1 feature release or finding a way to simplify a complex legacy experience, I'm ready to roll up my sleeves, jump in, and deliver results. When I’m not testing new skills in Claude, I’m probably reading a paper from the ACL anthology to understand the intricacies of LLM systems, evaluation harnesses, and measurable task efficacy. I want to know just how to get an agent to work, but why it works the way it does. If you want someone to go deep into AI systems, then simplify those complexities in their approach, let’s talk. ## Work Experience ### Manager 3, Product Design @ Intuit Mailchimp Jan 2024 – Present | San Francisco Bay Area - Drove $1.1M annualized revenue through 90-day rapid experimentation in email send settings & A/B testing features - Accelerated design of email pre-send optimization features, increasing adoption 10X in 2 weeks - Led 0-to-1 design for the Intuit Mailchimp ChatGPT app, releasing in just 6 weeks - Educated a team of 54 designers in GenAI conversation design & output quality evaluation - Managed a team of 5 designers across Mailchimp’s AI content generation, campaign management, email send settings, and marketing automations features ### Manager 2, Product Design @ Intuit Mailchimp Jan 2023 – Jan 2024 | San Francisco Bay Area - Directed design of Mailchimp’s first AI content generation features, including in-line text generation, Intuit’s most-adopted and highest-rated AI feature post-release - Created content patterns for Mailchimp's AI-powered recommendations features, driving +2pp increase in high-value customer actions - Managed a team of 4 product designers, raising the bar on AI design patterns ### Manager 2, Content Design @ Intuit Mailchimp Jan 2021 – Jan 2024 | Oakland, CA - Drove the simplification of IA in Mailchimp's Content Studio, leading to an immediate CSAT increase - Achieved a manager score +14pp above average in engagement surveys from my team - Managed a team of 7 embedded content designers to create clear, plainspoken experiences ### Sr. Content Strategy Manager @ Grammarly Jan 2019 – Jan 2021 | San Francisco Bay Area - Managed a highly-effective content design team of 3 people managers and 10 ICs - Founded content design function at Grammarly, centralizing GTM, SEO, and Product content - Educated in-house ESL/ELL Support leaders to raise content quality expectations - Established a community of practice: team-wide content principles, design briefs, and critiques ### Content Strategy Manager @ Grammarly Jan 2018 – Jan 2019 | San Francisco Bay Area - Wrote Grammarly's first unified content strategy and voice & tone, and all content strategies and optimizations to follow - Co-created multichannel content calendars that drove both brand loyalty and efficient new user acquisition - Developed messaging for brand activations for Grammarly's Business and consumer products ### Social Media Manager @ Grammarly Jan 2016 – Jan 2018 | San Francisco Bay Area - Managed a social community of over 10 million grammar nerds, writers, and bookworms. - Drove social strategy for Facebook, Twitter, LinkedIn, Instagram, Pinterest, Google+, YouTube, and Tumblr. - Built an Instagram channel from ~3000 followers to over 105,000 in 1 year. ### Social Media & Community Coordinator @ GoodData Jan 2015 – Jan 2015 ### Social and Community Specialist @ GoodData Jan 2014 – Jan 2014 ### Entertainment Writer @ Bustle Jan 2013 – Jan 2014 | Bustle.com ## Education ### Bachelor of Arts (B.A.) in English Literature Northwestern University ## Contact & Social - LinkedIn: https://linkedin.com/in/celestemora - Portfolio: https://celestemora.co --- Source: https://flows.cv/celestemoratheythem JSON Resume: https://flows.cv/celestemoratheythem/resume.json Last updated: 2026-04-13