Responsible for UX strategy of Foursquare’s geospatial product suite; shared UX of marketing products Attribution and Targeting; and directed UX of core platform-level services and foundational systems.

Setup processes for effective design operations, including hiring practices, job descriptions, career frameworks, org structures, roadmap initiatives, resource allocations, capacity modeling, sprint planning, critique sessions, project tracking, software procurement, and EPD alignments.

Established and scaled a unified design system supporting the entire Foursquare product ecosystem to ensure cross-platform consistency.

Responsible for user experience of SaaS-based API experiences, overseeing Global Navigation, Marketplace, Growth, Billing & Payments, and Enterprise initiatives.

Collaborated with leaders across R&D, Sales, Support, and Marketing to align Product and Design toward company OKRs and customer needs.

Defined and established Product Design hiring practices, including sourcing materials, job descriptions, interview plans, panels, templates, and candidate evaluations.

Defined and specified Rapid’s Product Design job ladder for career guidance and designer evaluation.

Managed multiple teams of globally-based product designers responsible for Twilio’s Developer Console including Console frameworks, Numbers, Serverless, IoT, Healthcare, and Global Regions.

Introduced, established, and refined mature design operations, processes, and ceremonies, including design sprint planning, peer-led critique groups, deep-dive clinics, design briefs, and coaching sessions.

Continuous advocate of a company-wide cultural shift from route production design to including Design in multidisciplinary product development.

Completely rewrote and redefined UX-wide career development framework to foster career growth and skill development, including detailed behavior, functional, and leadership competencies.

Head of product design team of 14 multidisciplinary contributors, responsible for the Twilio Developer Console user experience, including architecture, interaction, design, usability, research, testing, operations, systems, tooling, and process.

Recruited, hired, managed, and grew design team from 2 to 14 in multiple disciplines, including product design, research, and design systems.

Managed people, projects, and processes by determining problems, setting goals, assessing risk, prioritizing initiatives, driving alignment, managing project loads, and allocating designers to ensure teams were shipping quality experiences addressing business needs within tight timelines.

Devised and implemented design operations and lean processes that moved complex projects forward while considering scope, scale, alignment, prioritization, tracking, reporting, status, blockers, and dependencies.

Pitched, planned, and drove a company-wide shift in UX funding and organization from agency-style service model to embedded designers within product teams.

Collaborated with GMs, VPs and Directors of 15 business units to assess needs, align product and design, define and prioritize roadmap initiatives, and ensure smooth product development.

Defined and deployed Twilio's first product design job-level career guidance framework.

First product designer supporting the entire customer-facing product suite of the Twilio Developer Portal.

Responsible for user research, information architecture, interaction model, interface design, usability, testing, and specification of every product and service in the Twilio Developer Portal.

Researched, analyzed, defined, designed, tested, specified, developed, and deployed 8 new products & services, including Console, Video, Wireless, SIP Trunking, Numbers, Chat, Taskrouter, and DevTools.

Defined, architected, and designed the “unbundling” of Twilio from one monolithic product into distinct individual products, setting up company for significant future growth into many new product areas.

Improved and iterated Twilio’s core product and services of Voice, Messaging, Account, and Billing.