Product designer with experience in building 0->1 products side-by-side with product and engineer leaders, setting core interaction patterns, building design language systems, and crafting thoughtful experiences for users.
Contextual is an e-commerce marketing focused startup. I led design from 0→1, setting the core interaction patterns and design system, making a highly technical server‑side data product feel clear and approachable for non‑technical e‑commerce marketers. Acquired 2026.
As Andavo moved to introducing a new suite of desktop and mobile products to it's services, I led the creation of a new design system that redefined the brand’s visual language and bridged the gap between design and development. The result is a cohesive, elegant interface that delivers consistency and quiet sophistication at every touchpoint.
Led end-to-end design for Via’s mobile app builder—an innovative web platform that enabled e-commerce merchants to create native mobile apps for their Shopify stores. Partnered with product and engineering leadership to design and launch the MVP from 0→1, balancing merchant customization with built-in design guardrails for consistent, high-quality apps. Technology acquired in 2024.
I helped reimagine the company’s mobile app as a central product—simpler, more personal, and better tuned for small businesses. The redesign strengthened its role in Weave’s expansion into new markets and drove meaningful growth in engagement.
I also helped guide the transition to Flutter, creating unified designs and a mobile branch of the design system to ensure a consistent, well-crafted experience across platforms.
