# Chad Nicol > All Things Design Location: Salt Lake City Metropolitan Area, United States Profile: https://flows.cv/chadnicol Product designer with experience in building 0->1 products side-by-side with product and engineer leaders, setting core interaction patterns, building design language systems, and crafting thoughtful experiences for users. ## Work Experience ### Owner / Designer @ Self Employed Jan 2011 – Present | Salt Lake City Metropolitan Area Partnering with founders on Brand, UI, UX and product strategy. Clients have included Adobe, Google, Deer Valley Resort, Toothy.ai, University of Utah, Luxottica and others. ### Product Designer (Founding) @ Contextual Jan 2024 – Jan 2026 | San Francisco, CA Contextual is an e-commerce marketing focused startup. I led design from 0→1, setting the core interaction patterns and design system, making a highly technical server‑side data product feel clear and approachable for non‑technical e‑commerce marketers. Acquired 2026. ### Senior Product Designer @ Christopherson Business Travel Jan 2023 – Jan 2025 | Salt Lake City Metropolitan Area As Andavo moved to introducing a new suite of desktop and mobile products to it's services, I led the creation of a new design system that redefined the brand’s visual language and bridged the gap between design and development. The result is a cohesive, elegant interface that delivers consistency and quiet sophistication at every touchpoint. ### Senior UX Designer @ Via Jan 2022 – Jan 2023 | Lehi, UT Led end-to-end design for Via’s mobile app builder—an innovative web platform that enabled e-commerce merchants to create native mobile apps for their Shopify stores. Partnered with product and engineering leadership to design and launch the MVP from 0→1, balancing merchant customization with built-in design guardrails for consistent, high-quality apps. Technology acquired in 2024. ### Product Designer II, Native Mobile Apps @ Weave HQ Jan 2021 – Jan 2022 | Lehi, UT I helped reimagine the company’s mobile app as a central product—simpler, more personal, and better tuned for small businesses. The redesign strengthened its role in Weave’s expansion into new markets and drove meaningful growth in engagement. I also helped guide the transition to Flutter, creating unified designs and a mobile branch of the design system to ensure a consistent, well-crafted experience across platforms. ### Product Designer, Native Mobile Apps @ 1-800 CONTACTS Jan 2020 – Jan 2021 | Draper, UT Delivered measurable business results through data-informed design. During my time working on the app, we improved mobile conversion rates by 7%, increased telemedicine vision exam completions by 11% through design updates and iterations, and extended the primary design system to native mobile, all while maintaining a 5-star App Store rating through a strong customer-focused approach. ### Senior Designer, Business Incubation Group @ 1-800 CONTACTS Jan 2018 – Jan 2020 | Greater Salt Lake City Area Key designer on small incubation team at 1-800 Contacts, shaping new ventures and driving triple-digit revenue growth. Led design across brand, product, and marketing — from early sketches to full creative direction, working closely with engineers, marketers, and product leads. ### Visual Designer @ Luxottica Jan 2014 – Jan 2017 | Draper, UT Key role on team that rebranded Luxottica’s Glasses.com brand and reimagined their e-commerce experience including their pioneering VR eyewear try-on tool. Created immersive digital experiences for iconic brands like Ray-Ban and Oakley, earning industry recognition and media attention. ### Visual Designer @ University of Utah - Employment Jan 2012 – Jan 2014 | Salt Lake City, Utah • Designed digital, print and swag materials for large scale university events, concerts, campaigns. • Branding work for University affiliated clients. • Managed official university logo usage ## Education ### Bachelor of Fine Arts (BFA) in Graphic Design University of Utah Jan 2010 – Jan 2014 ## Contact & Social - LinkedIn: https://linkedin.com/in/chad-nicol - Portfolio: http://chadnicol.com --- Source: https://flows.cv/chadnicol JSON Resume: https://flows.cv/chadnicol/resume.json Last updated: 2026-03-25