I lead email marketing, with a focus on lifecycle strategy at a marketplace platform, working across marketing, data, and product. My focus is simple: understanding user intent and turning it into conversions.
Experience
2026 — Now
2024 — Now
2024 — Now
San Francisco, California, United States
2020 — 2024
My role is a hybrid between Web Designer and Project Manager. I'm responsible for developing the website from conceptualization to launching the end product.
• Collaborate closely with clients to understand their preferred appearance and functionalities for the website.
• Design website based on the client's specific requirements.
• Develop the approved design using WordPress, integrating content, images, links, videos, and plugins.
• Conduct thorough testing and troubleshooting in a staging environment to ensure optimal performance.
• Facilitate a seamless website launch and deployment process.
• Provide comprehensive training to client personnel for effective website maintenance.
• Manage domain name and hosting services to ensure continuous online presence and reliability.
2019 — 2020
2019 — 2020
Bangkok Metropolitan Area, Thailand
Our team serves as a centralized digital service hub within the organization. Here are the following services:
UX
• Create a seamless User Experience, ensuring quality and usability across mobile, tablet, and desktop.
• Lead the development of user experience designs, including research, user personas, scenarios, wireframes, mockups, development, and testing.
• Make strategic design and UX decisions related to functions and features.
• Take a human-centered design approach.
• Work closely with different stakeholders to translate ideas into reality, leading to intuitive user experiences.
Email Marketing
• Provide comprehensive email marketing services to all departments, expanding customer communication channels.
• Collaborate with stakeholders to gather relevant content for email campaigns.
• Design and develop customized email templates tailored to company branding and objectives.
• Curate email lists based on segmentation criteria to ensure targeted communication.
• Execute email deployments at specified times as per stakeholder requests.
• Strategically design and implement drip email campaigns, considering timing and segmentation to maximize engagement and effectiveness.
• Generate reports and actionable recommendations for stakeholders to optimize future email marketing efforts.
Google Analytics
• Analyze a website's key performance metrics and competitive trends.
• Direct queries and analyze databases and logs to produce monthly reports.
Data Visualization
• Supervise the data visualization process to deliver data in useful and appealing ways to users.
Content Management
• Supervise the content management process on different CMS platforms.
2019 — 2019
2019 — 2019
Bangkok Metropolitan Area, Thailand
• Execute and publish online content to customers via all digital touchpoints (Website, E-Commerce Store, Virtual Office, Mobile App) in a timely and accurate manner.
• Monitor and ensure swift web content creation to support local offices.
• Develop campaigns, tools, and promotions for various product brands on digital channels to ensure effective communication tools to promote company products, services, and corporate branding.
• Ensure that web content meets the needs and interests of website visitors.
• Monitor visitor behavior by reviewing website statistics, check page popularity by the number of visitors, and remove content that has low levels of interest.
Education
Srinakharinwirot University