# Chalida Mosquera > Email & Lifecycle Marketing Location: San Francisco Bay Area, United States Profile: https://flows.cv/chalida I lead email marketing, with a focus on lifecycle strategy at a marketplace platform, working across marketing, data, and product. My focus is simple: understanding user intent and turning it into conversions. I design and optimize lifecycle journeys across acquisition, activation, and purchase, from campaign strategy and messaging to segmentation, automation, and data structure. I work closely with product and advertising teams to understand how users behave, so I can meet them where they are and build campaigns that are relevant, not just promotional. I bring both creative and technical thinking to build systems that work. ## Work Experience ### Team Lead, Digital Media @ BizBuySell Jan 2026 – Present ### Email Marketing Specialist @ BizBuySell Jan 2024 – Present | San Francisco, California, United States ### Digital Design and Website Development Specialist @ UNBOX BKK Jan 2020 – Jan 2024 My role is a hybrid between Web Designer and Project Manager. I'm responsible for developing the website from conceptualization to launching the end product. - Collaborate closely with clients to understand their preferred appearance and functionalities for the website. - Design website based on the client's specific requirements. - Develop the approved design using WordPress, integrating content, images, links, videos, and plugins. - Conduct thorough testing and troubleshooting in a staging environment to ensure optimal performance. - Facilitate a seamless website launch and deployment process. - Provide comprehensive training to client personnel for effective website maintenance. - Manage domain name and hosting services to ensure continuous online presence and reliability. ### Digital Experience Design Manager @ QNET Ltd Jan 2019 – Jan 2020 | Bangkok Metropolitan Area, Thailand Our team serves as a centralized digital service hub within the organization. Here are the following services: UX - Create a seamless User Experience, ensuring quality and usability across mobile, tablet, and desktop. - Lead the development of user experience designs, including research, user personas, scenarios, wireframes, mockups, development, and testing. - Make strategic design and UX decisions related to functions and features. - Take a human-centered design approach. - Work closely with different stakeholders to translate ideas into reality, leading to intuitive user experiences. Email Marketing - Provide comprehensive email marketing services to all departments, expanding customer communication channels. - Collaborate with stakeholders to gather relevant content for email campaigns. - Design and develop customized email templates tailored to company branding and objectives. - Curate email lists based on segmentation criteria to ensure targeted communication. - Execute email deployments at specified times as per stakeholder requests. - Strategically design and implement drip email campaigns, considering timing and segmentation to maximize engagement and effectiveness. - Generate reports and actionable recommendations for stakeholders to optimize future email marketing efforts. Google Analytics - Analyze a website's key performance metrics and competitive trends. - Direct queries and analyze databases and logs to produce monthly reports. Data Visualization - Supervise the data visualization process to deliver data in useful and appealing ways to users. Content Management - Supervise the content management process on different CMS platforms. ### Digital Content Team Lead @ QNET Ltd Jan 2019 – Jan 2019 | Bangkok Metropolitan Area, Thailand - Execute and publish online content to customers via all digital touchpoints (Website, E-Commerce Store, Virtual Office, Mobile App) in a timely and accurate manner. - Monitor and ensure swift web content creation to support local offices. - Develop campaigns, tools, and promotions for various product brands on digital channels to ensure effective communication tools to promote company products, services, and corporate branding. - Ensure that web content meets the needs and interests of website visitors. - Monitor visitor behavior by reviewing website statistics, check page popularity by the number of visitors, and remove content that has low levels of interest. ### Email Marketing Manager @ GuavaPass Jan 2016 – Jan 2018 | Bangkok Metropolitan Area, Thailand - End-to-end management of all email campaigns for 12 markets (GuavaPass operated in 12 cities in Asia and the Middle East). - Strategically plan email campaigns to be deployed at the right time and frequency on a monthly basis. - Develop a strategy to acquire new customers and build relationships with existing customers. - Design and set up automated email campaigns based on the customer’s journey. - Identify and create segmentation to deliver the right message to the right audience. - Oversee email production from graphic design to the coding process, scheduling, and deployment. - Manage relationships with partners to run co-promotions or campaigns to generate new leads (sweepstakes, giveaways). - Plan, manage, and set up push notifications for mobile. - Monitor email campaign performance metrics and conduct A/B testing to optimize conversion rates. - Conduct post-campaign analytics, generate email and conversion reports, and recommend improvements. - Work collaboratively and communicate effectively with our local team in 12 cities and also our headquarters in Singapore to ensure all marketing campaigns are aligned and delivered on time. *GuavaPass was acquired by ClassPass* ### Course Instructor @ BSD Code and Design Academy Jan 2015 – Jan 2015 I utilize a hands-on learning approach to educate business owners and aspiring entrepreneurs in digital design and digital marketing. This equips them with the necessary skills to enhance their knowledge, enabling effective implementation within their businesses. Subjects & Difficulty Level that I teach: - Email Marketing: Beginner, Intermediate and Advanced - Social Media Marketing: Beginner and Intermediate - Web Development Using WordPress: Informational Website and Ecommerce Website - Web Design: Beginner and Intermediate - Graphic Design: Beginner and Intermediate - HTML/CSS: Beginner - SEO and SEM: Beginner *All courses are taught in English. ### Email Marketing Specialist @ aCommerce - E-commerce solutions for Southeast Asia Jan 2014 – Jan 2014 - Prepare email marketing templates related to campaigns promoting a multitude of products. - Verify that each of these campaigns is clearly delivered across all email platforms. - Work directly with multiple teams to develop and implement various email campaigns. - Ensure consistency and effectiveness of email campaigns tailored for E-commerce-based companies targeting the South East Asian Market. - Monitor email campaign performance metrics and analyze data to optimize future campaigns. - Stay updated on email marketing trends and best practices to implement innovative strategies and techniques. ### Digital Marketing Executive @ Pronto Marketing Jan 2013 – Jan 2014 - Manage relationships with company partners, primarily the North American Spine Society (NASS) and SMB Nation. - Develop content concepts and marketing strategies with an inbound marketing approach. - Design landing pages/lead capture pages as part of internal marketing campaigns for Pronto Marketing. - Coordinate with partners to execute joint marketing initiatives and campaigns. - Analyze marketing metrics and performance data to optimize strategies and improve results. ### Email Marketing Specialist @ ZALORA Group Jan 2012 – Jan 2013 - Established the Zalora Thailand Email Marketing Department, spearheading critical initiatives to drive brand engagement and revenue growth. - Develop and execute strategies to promote products through email marketing, ensuring maximum impact. - Craft a diverse array of compelling email templates tailored to the company's branding and marketing objectives. - Design graphics and banners to enhance the aesthetic appeal and effectiveness of email communications. - Implement meticulous email campaign deployments at a frequency of 5-10 times per week, reaching over 1 million subscribers. - Monitor and analyze email conversions using Google Analytics, extracting valuable insights to refine marketing strategies and optimize performance. - Deliver comprehensive reports on campaign outcomes and performance metrics to key stakeholders. *Zalora was acquired by Central Group of Thailand.* ### Web Designer @ JustinDupre.com Jan 2010 – Jan 2012 | Thailand - Design and code ready-to-use landing pages as part of an Affiliate Marketers Library. - Customize landing page designs based on clients' requests. - Collaborate with affiliate marketers to understand their needs and preferences for landing page designs. - Conduct regular maintenance and updates on existing landing pages to ensure optimal performance and user experience. ### Webmaster @ Plansara Company Limited Jan 2009 – Jan 2010 - Build and maintain the company's first e-commerce website. - Manage and update/remove products on the website. - Utilize Facebook before the platform introduced the Page feature to communicate with customers and promote products. - Join the company's storyteller group and embark on a tour across Thailand to organize events promoting products to teachers and parents. *The company's primary products include children's books and children's multimedia. ## Education ### Bachelor's degree in Children's Literature Srinakharinwirot University ## Contact & Social - LinkedIn: https://linkedin.com/in/chalidajm --- Source: https://flows.cv/chalida JSON Resume: https://flows.cv/chalida/resume.json Last updated: 2026-04-13