Santa Clara, California, United States
Built and scaled a cross-functional design, research, and safety team during CARIAD’s U.S. market expansion—driving product strategy across Audi, Porsche, and VW with a focus on accessibility, safety, and user-centered innovation.
• Built and led a cross-functional team of 6 (design, research, and safety) to support VW Group’s North American market expansion and address strategic customer priorities across Audi, Porsche, and VW.
• Co-led cross-brand alignment on accessibility and safety standards for CARIAD’s unified software platform, contributing to systems used across Audi, Porsche, and VW and impacting 10M+ vehicles annually.
• Championed the accessibility vision and UX architecture for an in-car screen reader; partnered with engineering, brand teams, legal, and safety to align on implementation.
• Improved team engagement and performance during startup phase through design review cycles, career development initiatives, and visibility of team contributions.