Experience
2024 — Now
2024 — Now
San Jose, California, United States
• Led design initiative in TikTok Ads Manager (TTAM) resulting in a 14% increase in image advertisement
revenue and a 4.6% total revenue increase on the platform
• Created TTAM’s first AI automated advertisement generator + content enhancer in Q4 2024
• Built creative vision + design proposals and pitched concepts to executives & leadership team
• Delegated and monitored design work to members in the product design team
• Conducted weekly design critique sessions to audit design quality & consistency across the TTAM platform
• Mentored 20+ product designers on design execution
• Individually crafted end-to-end design experiences + design strategy for the platform
• Worked with product managers, engineers, content designers etc. to build and deliver 10+ projects
• Interviewed and screened 15+ design candidates to help acquire top industry talent
2021 — 2023
2021 — 2023
Menlo Park, California, United States
• Established design vision for enterprise TELCO product “Actionable Insights” in the Meta Partner Analytics team
• Created user experience roadmaps, low & high fidelity designs, and prototypes
• Independently built Figma component library, increasing our team’s productivity and efficiency
• Owned the design for large segments of the product experience with minimal guidance
• Delivered complex cross-platform solutions for highly technical users (data & market analysts) and executives
• Coached four new product designers on Meta’s design libraries and best practices
• Interviewed TELCO customers to establish pain points and influence roadmap items
• Worked with product management, engineers, and content designers to deliver high quality work
• Co-facilitated internal workshop in Miami for “Product Foundations” team to establish our North Star
• Balanced workload in 3 product teams simultaneously
• Organized product team social events for team building
2020 — 2021
2020 — 2021
Toronto, Ontario, Canada
• Led design for "Territory Quota Planning" enterprise product
• Developed low, mid, and high fidelity designs & UX work
• Established product requirements with management
• Kicked off design initiatives in "TQP"
• Helped to establish the creative vision for our product, and ensured that we align with our user's needs
• Owned/constructed our product's design library and its components
• Presented and validating design work with CEO, COO, PMs and management bi-weekly
2018 — 2020
2018 — 2020
Markham, Ontario, Canada
• Created infographic and met Premier Doug Ford for successful $5 million business
proposal with IBM
• Facilitated 2 enterprise design workshops in US and Canada
• Led the UX/UI design in multiple teams
• Drafting/pitching design proposals to executives and management
• Created low, high fidelity mockups, user journeys, etc.
• Advocated for "Enterprise Design Thinking" methodology to improve efficiency across product teams
• Audited existing software for defects
• Design coach for new product designers who joined IBM
2015 — 2018
2015 — 2018
8200 Warden Avenue
• Created wireframes, low fidelity and high fidelity mockups for development
• Collaborated with designers to discuss practical design solutions to user experience issues
• User persona/scenario construction
• Co-facilitated internal DesignCamps for IBM executives and project managers
• Presented designs to executives and PMs
• Worked with engineering team for design implementation
Education
York University
Bachelor of Design
Sheridan College