• Led design initiative in TikTok Ads Manager (TTAM) resulting in a 14% increase in image advertisement

revenue and a 4.6% total revenue increase on the platform

• Created TTAM’s first AI automated advertisement generator + content enhancer in Q4 2024

• Built creative vision + design proposals and pitched concepts to executives & leadership team

• Delegated and monitored design work to members in the product design team

• Conducted weekly design critique sessions to audit design quality & consistency across the TTAM platform

• Mentored 20+ product designers on design execution

• Individually crafted end-to-end design experiences + design strategy for the platform

• Worked with product managers, engineers, content designers etc. to build and deliver 10+ projects

• Interviewed and screened 15+ design candidates to help acquire top industry talent

• Established design vision for enterprise TELCO product “Actionable Insights” in the Meta Partner Analytics team

• Created user experience roadmaps, low & high fidelity designs, and prototypes

• Independently built Figma component library, increasing our team’s productivity and efficiency

• Owned the design for large segments of the product experience with minimal guidance

• Delivered complex cross-platform solutions for highly technical users (data & market analysts) and executives

• Coached four new product designers on Meta’s design libraries and best practices

• Interviewed TELCO customers to establish pain points and influence roadmap items

• Worked with product management, engineers, and content designers to deliver high quality work

• Co-facilitated internal workshop in Miami for “Product Foundations” team to establish our North Star

• Balanced workload in 3 product teams simultaneously

• Organized product team social events for team building

• Led design for "Territory Quota Planning" enterprise product

• Developed low, mid, and high fidelity designs & UX work

• Established product requirements with management

• Kicked off design initiatives in "TQP"

• Helped to establish the creative vision for our product, and ensured that we align with our user's needs

• Owned/constructed our product's design library and its components

• Presented and validating design work with CEO, COO, PMs and management bi-weekly

• Created infographic and met Premier Doug Ford for successful $5 million business

proposal with IBM

• Facilitated 2 enterprise design workshops in US and Canada

• Led the UX/UI design in multiple teams

• Drafting/pitching design proposals to executives and management

• Created low, high fidelity mockups, user journeys, etc.

• Advocated for "Enterprise Design Thinking" methodology to improve efficiency across product teams

• Audited existing software for defects

• Design coach for new product designers who joined IBM

• Created wireframes, low fidelity and high fidelity mockups for development

• Collaborated with designers to discuss practical design solutions to user experience issues

• User persona/scenario construction

• Co-facilitated internal DesignCamps for IBM executives and project managers

• Presented designs to executives and PMs

• Worked with engineering team for design implementation